April 22nd, 2010
Web Marketing Spring Cleaning Time!
Ask yourself this healthy business question to put some spring marketing love in the air:
Are your organization’s VALUES out there and are you VOICING them out clearly?
Marketing your values drives your business, sets smart intentions and helps build healthy relationships with your customers, partners and your key audiences! They are ESSENTIAL for your healthy web marketing and if they are not clearly visible in your online presence, it’s time for a web marketing clean up!
Great organizations have VALUES – think about it: why are you in the business that you’re in? What is the purpose of your company, aside from making business? Not only having your values in place, but sharing them and having your own voice as a company is KEY to building your web marketing as it connects you to your audience. Web Marketing Therapy’s principle belief in Healthy Marketing = Wealthy Organizations encompasses the idea that your marketing needs to show your audience that you care and what you care about! WMT wanted to take a minute to share its commitment to great causes close to the Wild Web Women’s hearts and a bit of info on how you can ensure your company’s VALUES really go the distance on the world wide web!
So what do we care about? We are socially responsible – we are dedicated to building meaningful RELATIONSHIPS with our clients and team members by GIVING BACK and MAKING AN IMPACT on the people we work with and our PLANET. True to our values, we are huge fans of keeping the Earth in business and for the past two years have been a member of 1% For The Planet.
1% for the Planet’s organization really has it together in their approach for taking care of our environment by working with businesses across the globe to ensure their generous donation of 1% of their annual sales goes to a good home: an environmental non-profit of their choice. WMT are supporters of all that is eco-friendly out there and we are not afraid to voice our VALUES (scroll down to the bottom of this page to see our member logo – it’s nice, isn’t it?). We don’t have a central office (100% virtual) and we aim to minimize commuting – we connect with like-minded businesses that appreciate environmental responsibility.
We want to offer VALUE to our work by being professional, ethical and innovative in empowering our clients to achieve marketing wellness. We are PASSIONATE about volunteering, staying healthy and GIVING BACK. We donate our 1% to Breast Cancer Fund (BCF) – a charity close to the hearts of the Wild Web Women. Having a member of our team successfully beat the disease, the Wild Web Women support the Breast Cancer Fund, which works practically to discover the scientific evidence correlating breast cancer and daily exposure to harmful chemicals and carcinogens found in our local environments. Check out the interview below where BCF talks about the amazing success its had with eliminating dangerous chemicals from childrens toys!
We also make use of Charity Navigator (a snazzy database where you can search for U.S. charities of various types and causes and see their organizational efficiently and capacity rating). http://www.charitynavigator.org/
We’ve joined up with these organizations because not only do we greatly value the work they do towards improving our lives and our environment, but we want to make sure everyone is aware of their efforts and why we VALUE them. Sharing our VALUES and voicing what is important to us on the web ensures a subtle, but powerful dose of healthy web marketing! Don’t be afraid to share your values…being professional and passionate do not have to be separate!
Showing what your organization is passionate will attract your ideal clients and help you connect with your customers and have a voice in cyberspace. Make sure your values are heard – put them out there!