October 12th, 2011
by Kelly Kohen
As I was reading through a weekend’s worth of Facebook posts this morning, I saw that one of my friends had said “Glee has jumped the shark”. Ok, I admit I had no idea what this meant (even though I figured I should know!) and of course googled it right away. This phrase has been used a lot these days, but for those of you like me, here’s the brief run down : Jump the Shark was originally used when an episode of Happy Days had The Fonz literally jumping over a shark on water ski’s. The episode marked the beginning of the end-viewers no longer could believe in the characters on the show and viewers no longer were driven to tune in.
Jump the shark is now a term that is used for anything that is past its prime! Which brings me to my question-has your website ”jumped the shark?” Your website or blog has to serve your clients/readers/visitors. You need to keep content current, relevant, trustworthy and interesting and if you do need to make changes, they need to make sense!
Lorrie Thomas Ross, our fearless leader, started off with her own consulting business in 2005, under the name of Lorrie Thomas Web Marketing. As our agency grew and we morphed into what is now Web Marketing Therapy, Lorrie realized that her old site was in need of change! She did what we have advised many clients to do – updated her old site to be on brand and on purpose! We optimized her site with a complete overhaul! Check out the results.
Is it time for you to rethink how you are presenting yourself online? Has your site or content turned stale or mediocre? Perhaps it’s time to take a close look to ensure that you are avoiding following in The Fonz footsteps (or shall we say water ski’s) and remain current and interesting and ensure you are serving your target market!
BTW: I disagree with my friend – I’m still enjoying Glee and don’t think they have jumped the shark…YET!