Get Free Publicity, Build Your Pajama PR Rolodex, and Boost Your Business with Help a Reporter Out

treatmentspecialist

July 16th, 2009
by treatmentspecialist

Peter Shankman's Help a Reporter Out is a FREE service that helps subscribers connect with journalists looking for sources.

Peter Shankman's Help a Reporter Out is a FREE service that helps subscribers connect with journalists looking for sources.

One of our biggest addictions here at Web Marketing Therapy is Peter Shankman’s Help a Reporter Out, a FREE service that helps subscribers connect with journalists looking for sources.

Since we’ve signed up for their media queries, it’s been a great low-cost way for us to build our pajama PR rolodex and an invaluable way for us to score hot plugs for our online newsroom.

Here’s how HARO works: Writers and media professionals who need to tap experts in certain fields submit requests to HARO – and when you see a query that’s a good fit, you can suggest yourself as an expert by responding directly to the reporter.

How to use HARO to secure free publicity for yourself and your organization:

I get HARO emails 3 times a day and scour them for any journalist queries that relate to our company news and services (as well as matches for our clients!) I respond to journalist queries with highly targeted pitches – and BOOM! Everyone wins. We get free publicity and a chance to become a part of a journalists’ network of sources, and the writer gets an expert source/quote for their story!

HARO emails go out to about 75,000 people and boast a 90% open rate – unheard of! If you are looking for a way to boost your business, increase traffic to your web site, and position yourself as an authority, be sure to sign up for HARO updates at http://www.helpareporter.com/.

If you haven’t signed up for HARO, what are you waiting for??!!!

Thank you Peter Shankman! You are an honorary Wild Web WOman and a totally crushable marketing role model!

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Categories: Blog, Online PR, PJ PR, Positive Role Models, Tools

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Comments:

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