July 30th, 2009
by Kaili Hawley
Yesterday I logged into my Twitter account and found that the homepage had changed. At first, I was a little thrown and was wondering what happened to the old homepage. I ended up going to one of my top trusted social media blogs – Mashable. I cannot rave enough about Mashable and the amount of REALLY, REALLY COOL things I read from them. I don’t consider myself to be a groupie but for Mashable… umm ya… pretty much. 
Ok, anyways, side track back to the new Twitter homepage – Ben Parr did a post the other day on the new Twitter home page – The Goal of Twitter’s New Homepage? Be the World’s Water Cooler. This seems like a good direction to go with Twitter as users of Twitter provide up-to-the-minute information (some true, some not i.e. Jeff Goldblum’s death). All the same people are using Twitter as a way to get information on what’s going on in the world vs. reading about what their friends had for breakfast (maybe sometimes).
To understand the “Water Cooler” theory just compare Twitter’s old hompage explanation with it’s new explanation. Twitter has become less focused on the individual on more focused on sharing the world.
Old Twitter - ” Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
New Twitter – “Share and discover what’s happening right now, anywhere in the world”
The New Twitter
Web Marketing Therapy Related Links:
- Another Reason to Twitter – Enhance Your Customer Service
- Tout your Tweets, Add Flair to Your Blog, Add Twitter Badges!
- Twitter Addiction Confession
- Marketing Girl Crushes – Miley Cyrus The Twitter Quitter
Emilia Doerr
(July 31st, 2009 at 11:49 am)
Thank goodness for water coolers! Otherwise, how would I have known that the dead can Twitter! Love that segment on the death of Jeff Goldblum – Colbert is a genius!