November 14th, 2008
by Lorrie Thomas
Today was one of those days where I felt like I worked reallyreallyreally hard yet couldn’t save a client who was exhibiting marketing behavior that could be a danger to himself and others. I feel like I failed, as I was about to save a website has needed a SERIOUS intervention (due to outdated architecture, inability for search engines to read it further and outdated design that was killing credibility) and couldn’t. The work was 99% ready to go to start optimization for brighter web marketing days, then, out of nowhere, the execution was put on optimization hold because some colleagues of our patient “liked the way the site was”. Project over.
Devastating. All this progress, then patient reverts to old behavior.
The funny thing is, the data pointed to a need for change and the optimization/architecture/design/usability/functionality and search visibility combined would have made a perfect web prescription pill, but somewhere the client reverted back to dysfunctional behavior….the marketing therapist observation is that sometimes people are comfortable with uncomfortable marketing, but around here, we don’t settle, we push for the best. Today, even my best couldn’t save a patient that wasn’t willing to take the first step to recovery.
The lesson of the day to help you win big with your marketing efforts is understanding that
your marketing cannot change unless you are willing to change
Web marketing is the wild, wild west – there are no rules & no “shoulds”, yet all the “coulds” that are offered with this brilliant medium can be executed with brilliant strategy to help boost business. One of web marketing’s biggest distinctions is the trackability component – if data is monitored, then ideas to re-create and re-execute marketing need to be done all the time.
You cannot get new results taking the same action, it’s that simple. Whining will get you nowhere, results require ACTION. Look critically at your web marketing then ask yourself and your organization, “How’s that working for us?” If something is not working, then you need to break up with it and see other web marketing options.
May you be willing to make positive changes by taking the first steps. The biggest risk you can take is not taking a risk. Sniveling gets you nowhere. Asking for help and being willing to work on things that are not working will get you to a healthier, wealthier web marketing life!
Web Marketing Therapy Related Links:
- Make Your Website Work for You — Don’t be Afraid of Change
- What is Your Work Doing to Change The World?
- Web Marketing Intervention – Stop the Binge and Purge Madness
- Tough Love Web Marketing Dose of the Day – Shut Up
Emilia Doerr
(November 14th, 2008 at 11:58 am)
I think we can all relate to being in a situation like this at one time or another – where you can only lead a horse to water… Good for you for not throwing a pity party, but instead realizing that you’ve led your client to water – if he refuses to drink it, he has sealed his own fate to be thirsty!
Kelly
(November 14th, 2008 at 4:16 pm)
Yup…I have a horse…you sure can’t force her to drink! And clients can be the same exact way! Regardless of how thirsty they are!
Sue
(February 6th, 2009 at 3:52 am)
It looks like the horse got cold feet.
Web Marketing Therapy » Blog Archive » Web Marketing Intervention – STOP “Should”ing on Yourselves!
(March 4th, 2009 at 3:35 pm)
[...] Your marketing cannot change unless you are willing to change [...]