August 8th, 2012
by Jennie Jacobs
We are excited to share that we have a new course on lynda.com called Building Your Brand!
You have a brand – but are you in control of your brand? Just released on lynda.com (as of yesterday) is our Wild Web Woman Lorrie Thomas Ross‘ latest online video course called Building Your Brand. Sit back and watch for 30 minutes while Lorrie teaches you the ropes of branding and maintaining your brand. It’s healthy Web Marketing Rx – grab a cup of tea (or wine, that is an antioxidant right?!!) and watch and learn to get your brand under your command!
Organizations large and small, non-profits, products and even individuals can harness the power of branding to boost business and connect with customers. Learn how to make your brand work hard for your business.
I already watched the videos – in true marketing style, I wanted to highlight some great branding tips from the videos to maximize relationships with your customers.
- A brand is more than a logo. A brand is a name, term, design, symbol or other feature that identifies your brand as distinct in the marketplace.
- Develop a Brand Promise. Take some time to develop what your brand says to the world and the promises you want to make to your customers.
- Branding isn’t just for big business. Branding is all about marketplace perception – how clients and customers perceive the personality of your organization – and can work for organizations big or small.
- Keep your brand consistent. Keep the design, logo, tagline and messaging of your organization consistent across all media channels to boost credibility and familiarity with your customers.
Grabs the reins of your brand today! Watch the Building Your Brand course now (it’s under 30 minutes, easy peasy lemon squeezy, as us Wild Web Women like to say)! And click here to get a FREE 7 DAY Trial of lynda.com!
For those of you who don’t know yet, lynda.com is an awesome subscription based online video tutorial service for only $25 month. The website offers a variety of amazing tutorials from everything like how market your business online to learning to use Excel, Gmail or any other software you can think of. Web Marketing Therapy loves lynda.com and we think you will too. Check out lynda.com and start learning how to Build Your Brand today or watch Lorrie’s other course Online Marketing Fundamentals!
Special offer for our blog readers and friends: Click here to get a FREE 7 DAY Trial of lynda.com!