May 27th, 2011
by Kelly Kohen
Lorrie Thomas, aka The Marketing Therapist, wrote an article for Web Marketing Today called Focus Your Marketing on Educating Customers. Simply put, integrating an educational aspect into your overall web marketing is one of the most powerful ways to make a marketing impact!
By keeping these three simple tips in mind, you can easily add education into your markEDing plan:
- Stop Selling – Start Serving and Supporting – by educating site visitors you can allow them to feel empowered so they decide without being pushed, that they want to work with you
- Content is Still King – if the Content is Educational – content that helps a reader creates a connection to you or your organization
- Education Doesn’t Stop at the Sale – your best customers are your current customers
Read the full article here: http://www.wilsonweb.com/design/thomas-educational-marketing.htm . By educating your readers/clients/customers you CAN build a lasting relationship!