July 29th, 2009
by wildmarketingchiquita
Recently I had the immense pleasure of learning from one of our team’s best data divas, Nicki, about the wonderful world of Google Analytics. (Thank you Nicki!!!) As Nicki and I sat tucked away in a corner of Goleta Coffee Co. on a Tuesday morning, she patiently walked me through the steps on how to develop a monthly web statistics report.
It turns out…Google Analytics goes hand-in-hand with successful business marketing! As I spent more time poking around the website more with Lorrie, our web marketing therapist, I found that Google Analytics has a filter option that further ensures the accuracy of monthly data! Allow me to elaborate…
You can go to www.myipaddress.com and instantly discover your unique IP address, put it into the Google Analytics filter, and your Analytics report will only collect visitor’s data from people that are not filtered by the IP addresses! This way, we are able to filter out all of our team members who regularly visit our website. Not only does this give us a better picture of our actual monthly traffic, it keeps us up-to-date on the most effective Analytics tool so that we can pass our knowledge on to our partners!
Follow the simple steps and filter your web data (using IP addresses of your team) today:
Step 1. Go to Analytic Settings from your Dashboard (on whichever website you are analyzing)
Step 2: Go to Filter Manager at the bottom right hand corner of the page
Step 3: Add Filter to add new IP addresses to be filtered (the existent filters are listed)
Step 4: Insert IP addresses to be filtered (in the same format as the existent filters–Google Analytics are particular about the formating so be careful or this will be ineffective!) Use the dropdown menu from Filter Type to select “exclude all traffic from an IP address”
Step 5: Type in your IP addresses and save changes!
Viola! Enjoy your newly updated and improved monthly website reports!
Web Marketing Therapy Related Links:
- Join Us For “Power Half-Hour”: Online Tutorial on “The Power of Web Analytics”, September 8th 12pm PST
- Get Geeky – Get Google Analytics
- Website Grader – Find Out How Your Website Ranks!
- Recent Study Shows That Small Businesses That Blog Have Healthier Marketing Results and Get 55% More Website Visitors
Peternity
(July 30th, 2009 at 1:40 pm)
THANK YOU!!!!! this is SO helpful. I’ve always wondered how the heck to do this and was missing the IP address piece.
What a great piece of information to share with all of us.
Thanks you Wild Web Women!!!
p.s. I still love my t-shirt! A man on a plane recently asked me if I worked for you when I was wearing it (he was familiar w/your company). Your web of awareness is ever-growing.
wildmarketingchiquita
(July 30th, 2009 at 5:18 pm)
You are ever so welcome!!! One of the most rewarding aspects about my day is seeing the actual result of my work–and how great it feels to be able to dish out some helpful info that everyone can benefit from!
We are actually very excited to teach people the power of web analytics in our upcoming online tutorial (“The Power of Web Analytics”)–a GREAT opportunity for you to ask questions and get a FULL understanding of this amazing web tool.
P.S. SO great to hear about your WMT t-shirt anecdote, keep the love alive!
Lorrie Thomas
(August 1st, 2009 at 1:20 am)
Colleen,
So glad the post was helpful! I LOVE that you love your shirt and I LOVE EVEN MORE that someone on a plane recognized Web Marketing Therapy
Thanks for being a virtual wild web sister!!
-L