As promised, we are delivering part two of our interview with Ann Levine, Law School Expert, as our Featured Wild Web Woman Positive Role Model! Last time, we learned some interesting trivia about her web obsessions as well as how she kicked off her career and made a distinguished brand for herself.

This time around, we will continue with our interview where we left off last time to get even more inspirational tips from a phenomenal woman!

…continued from part one:

9.    What is fun and what is difficult about working as a sole “wild web” entrepreneur?

Fun – the freedom! No one knows when I’m working or when I’m at the gym. Difficult- working from vacations and other moms not being able to relate to my life.

10.    You are a very self-driven individual who values productivity; which web tools helped you increase your productivity the most? Specifically, in what ways did they improve your productivity?

Basecamp – great way of communicating with clients, especially because we exchange a ton of documents and I like to create calendaring tools for them. I downloaded Markspace to allow me to sync my Blackberry Storm with my iMac and Entourage email. Skype is my friend – I have a lot of clients overseas.

11.    Do you have any personal “wild web” role models? If so, what do you admire about this person?

Umm, hello!!!! You guys!!!! Lorrie’s energy, passion, ability to make things happen and understand (innately!) what each client needs – she’s one hell of a role model. A take no-prisoners woman and I love that she’s even younger than I am! I would also pick Jen Loud, with whom I used to work at the University of Denver School of Law and she’s really created a great brand for herself in career redirection for attorneys (www.JenLoud.com).

12.    As far as dealing with competition in your line of work: do you pay special attention to their marketing strategies and adjust yours to stay ahead OR do you mostly focus on your individual marketing plan without worrying too much about your competitors?

Who’s to say my competitors know any better than what I do? I hate what they do and would never do it! They have cheesy email newsletters and use blogging ineffectively. Their websites are impersonal and basic. I check up on them, but I NEVER let them dictate anything – except my pricing.

13.    Being a successful professional embodies being an excellent marketer (so that people know your name and service!), how do you reach out to your wide range of customers to build a trusting relationship?

BLOGGING WELL and BLOGGING OFTEN and BLOGGING INTELLIGENTLY. Clients already know me, know my voice, know that I know that I’m talking about, before they ever even pick up the phone to call me.

14.    Do you utilize both traditional PR and new PR? What is the ratio of your web marketing to traditional marketing (print ads, local newspapers…etc)?

Ok, Emilia is going to hate this answer but I’m not really sold on old-school PR. I will be running my first-ever PRINT ads this fall – in a specially targeted magazine. I majored in advertising in college and I feel I have a little bit of understanding about marketing even though my education was so ancient it was pre-Internet.  So, I’ve dabbled in press releases and have been sending out some books to targeted sources. Oh – I also just created a mailing to 3,200 college and university bookstores (thanks, Kate!) so we’ll see how that goes.

15.    When marketing your business, do you find yourself more often seeking risks or avoiding risks? What are some risks you have taken on the web that resulted in positive outcomes?

I take risks, but they all seem to pan out (except commenting on law school discussion forum sites – that just brought backlash from disgruntled law school hopefuls who thought no one important would be reading their ramblings). Blogging, Facebook and Twitter are the best things I’ve ever done for marketing my business and all they cost is time. I had 94,000 people read my blog in 2008 just because my content is good – no gimmicks.

16.    Business-wise, where do you see yourself in ten years?

I love the “working less/making more” model but I also like to balance it with helping people who I really enjoy helping and whose lives are really changed through our work together. I anticipate I’ll still be doing the same thing 10 years from now, but using tools and technology I can’t even imagine now. Every year I change how I do what I do and the process is amazing. Every year I get smarter about what I do and set limits regarding my personal time. Every year I have more confidence that the clients will come and I trust my judgment more. So, I guess I’m going to be an egotistical, arrogant jerk in ten years; ) But, hopefully making half a million a year and selling my brand to some big test prep company for $5 million so I can buy my husband that house in Hope Ranch.

Ann Levine is a prominent law school admission consultant who has helped 1,000+ applicants nationwide achieve their admission goals since founding Law School Expert in 2004. Ms. Levine works one-on-one with law school applicants nationwide and speaks at Pre-Law Clubs and Phi Alpha Delta chapters. For more information, visit Ann’s website.

Web Marketing Therapy Related Links:

• Featured Wild Web Woman Positive Role Model: WMT Interviews Ann Levine to Learn Tips for A Successful Entrepreneurial Career (Part One)
• Featured Wild Web Woman Positive Role Model: WMT Interviews Meryl K. Evans For a Healthy Dose of Web Marketing Inspiration
• Featured Wild Web Woman Positive Role Model: Margie Z. Fisher
• Featured Wild Web Woman Positive Role Model: Marty Stevens-Heebner (Part Two)

Categories: Blog, Positive Role Models

Tags: ann levine, law school admission, law school expert, positive role model, web marketing therapy, Wei Wang, Wild Web Women

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