January 28th, 2010
by Kelly Kohen
The Wild Web Women at Web Marketing Therapy are always thrilled to connect with like-minded and brilliant women in business and introduce them to you! We had the pleasure of chatting with Gail Helmer, who seeks to simplify the Wild Web’s social media secrets and helps companies integrate social media into their business. With almost 20 years as a marketing professional, she lives and breathes the internet! We had a blast finding out what inspires Gail, as well as what brand of shoes make her feel at her best and that she shares the WMT Wild Web Women’s obsession with Lululemon yoga pants!
Read on for your dose of inspiration!
1. If you had to describe yourself in three words, what would they be?
Self-driven, Creative, Focused
2. What online social media platform are you most addicted to? (i.e. Twitter, Facebook, Linkedin…etc).
I wouldn’t be considered a social media professional if I wasn’t addicted to them all, but they do serve completely different experiences. What I do enjoy is discovering and exploring new platforms.
3. Please share a professional phobia or obsession….confession session!
I have a fear of mediocrity.
4. What is your favorite word or phrase? Why?
“Give a girl the right shoes and she can conquer the world.” – Bette Midler
I love the theme of determination and absoluteness, and I agree that I feel very powerful and determined in my Christian Louboutins.
5. What do you believe successful “wild web woman” traits are?
A successful “wild web woman” can have many skills and talents, however, she truly must be an expert multi-tasker.
6. How do you indulge yourself (every once in a while!) to stay healthy and balanced?
Besides my shoe obsession and shopping, I have a regular exercise schedule of yoga, running and badminton. Nothing clears the mind and strengthens the soul like good health.
7. What are the top three most vital marketing ingredients that have helped you become the professional you are today?
Knowing my purpose, staying focused on my goals, and be willing to challenge myself.
8. Where do you find inspiration to continue growing your business?
I have a natural affinity for discovering new things and challenging preconceived ideas and also, my clients keep me inspired and helping them is a rewarding experience.
9. When you are faced with a setback or an enormous business challenge, what do you do to keep moving forward?
Knowing that adversity and unexpected challenges are an inevitability makes it easier to handle when you are faced with a setback. Knowing it is nothing personal (which is an emotional challenge for most women) and realizing it is how you handle difficulties that is what sets you apart. Anyone can handle the easy times, your level perseverance is your gauge of success.
10. Who is your personal role model? What about this person do you truly admire and aspire to?
My role model has always been my mom. She was a career woman and between my dad and she they juggled four kids effortlessly. Even though she is retired now her boundless energy, with a tireless exuberance and love for her family and life is inspiring.
11. What has been your biggest achievement recently that you are proud of?
I think it is when you see all the hard work and dedication you put into your business and it starts to come to fruition. Nothing happens overnight, but it is an amazing feeling to see your vision start to prosper and grow, and to see your clients are thrilled.
12. What are your goals for this upcoming year?
I have tried to add a few more hours to 24 hours, but that is not working. So instead I am trying to limit my projects so I can provide a higher level of service & quality, without pulling myself into a million directions. So I guess my goal is to not burn out and let my clients down.
13. What is your ideal work outfit? (We work in our PJs whenever we can, what about you?)
When I am spending hours on the computer comfort is critical and you will likely find me wearing a Lululemon hoodie and yoga pants.
14. What do you think is the most challenging part about being a female entrepreneur? How do you overcome this challenge?
I know Lorrie and I have talked about the challenges faced by female entrepreneur’s versus our male counterparts before. I have never looked at this issue as having to overcome a challenge, but rather setting my own standard and expectations rather then following others.
15. What is the ONE web marketing best practice that you would share with other Web Marketing Therapy readers?
Know your audience. The biggest misconception you can have is that everyone is your customer. Not having a buyer persona for your business is the surest way to marketing failure.