November 19th, 2008
by Lorrie Thomas
Loren McDonald, Vice President of Industry Relations at SilverPop, a really rocking Email Marketing Company, wrote a great educational article called Email Mistake No. 10: Lack of Personality, Positioning and Proposition
I love simple tips that are smart and valuable - this article is a keeper!
Loren says, “One of the biggest mistakes I see with company email programs is the lack of differentiation, personality and a clear value proposition. I call these the “Three Ps” that form a core foundation of your email program:
-Proposition (Value): What value does your email program provide for your customers/subscribers?
-Positioning: How does it differ from your competitors?
-Personality: What kind of image and tone do your emails convey? ”
McDonald’s points are spot on - this is free marketing advice that works - take it and use it! EVERYBODY uses email. Although I still think email marketing technology is very “Web 1.0″, email marketing is still a darn good marketing tool IF it is used wisely.
Check out the great email marketing tips from Silverpop!
Web Marketing Therapy Related Links:
- How to Avoid Critical Email Marketing Mistakes
- Email Marketing Tips For Successful Relationship-Building
- Get over your email passive ego crud
- Learn How to Optimize Your Email Marketing Campaign–Free Tutorial, September 29th 12:30pm PST
