This morning I had the immense pleasure of appearing on the Marketing Therapist Blog Talk Radio show to discuss healthy email marketing tips for small businesses, entrepreneurs, and organizations.

In this world of mass information where people are receiving hundreds of emails a week, email marketing can be both a challenge and a boon. I say challenge because you must know how to get through this aforementioned busy inbox. It is also a boon because email marketing has become the quick and cost-effective way to reach out to your target audience. So you can save a lot of money with email marketing if you do it right–meaning, not ending up in anyone’s Spam folder.

So how do you become the email marketing king/queen of your industry?

Be Authentic and Relate to your audience.
Whether you’re a famous defense attorney, a respected marketing expert, or a shop owner, you HAVE something valuable to offer to your audience. Show that you can relate to your audience’s problems by understanding their perspective. Empathy + Personality = Good email!

Use Your Name or Company Name In The From Line
People are more likely to open emails from people/organizations/companies that they recognize. (Example: From: Web Marketing Therapy). Make it very clear who this email is coming from and you will get a higher opening rate.

Be Concise In Your Subject Line
You only have a few short seconds to grab your audience’s attention. Make sure your subject line is concise, to-the-point, and not too “advertise-y”. Avoid the use of EXCESS punctuation (Example: Read This!!!!!!) Avoid the use of FREE as your first word (Example: FREE download). Draw your audience to open your email with something they can relate to (Example: Learn How to Blog At Our Free Workshop).

To not BE spam, you have to NOT spam.
Receiving a business card from someone you just met does NOT mean that you can add their name and email to your newsletter list unless they specifically agreed to it. This is about respect–if you simply assume people will want to receive your newsletters (because they’re AMAZING), you will run the risk of being intrusive. People who did not agree to be part of any email list may feel less respected by you if they are automatically added onto your list–this in consequence, could mean they will respect YOU less.

Think BEYOND the “Box”.
Have FUN with your emails, make them INTERESTING–this will also encourage more forwards. Don’t stick to any prescribed “box” of marketing. If you make your content interesting and fresh, your audience will be more likely to look forward to your next email.

Make Sharing Easy.
Insert social media widgets, forward widgets, and share widgets so that your recipient can very easily share your emails with friends. Have a call to action that is clear and easy to do!

Thank you to everyone who tuned in today to our show! If you have any questions about email marketing, feel free to leave it in the comment box and we will answer them for you. LET’S SEE YOU GROW YOUR BUSINESS WITH SUCCESSFUL EMAIL MARKETING STRATEGIES TODAY!

Web Marketing Therapy Related Links:

• How to Avoid Critical Email Marketing Mistakes
• E-Relationship Building: How to Captivate Your Email Audience
• Email Marketing Made Simpler-Try Constant Contact!
• Email Marketing Webdom - The Three P’s

Categories: Blog

Tags: email marketing, email marketing advice, Lorrie Thomas, successful marketing tips, web marketing therapy, Wei Wang, Wild Web Women

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