Comments on: To Create a Powerful Brand… Get Connected and Emotional! http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/ Marketing Help, Web Marketing Advice, Web Marketing Training Fri, 10 Feb 2012 23:19:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Web Marketing Therapy » Blog Archive » Business & Marketing Success: What’s LOVE got to do with it? http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/comment-page-1/#comment-18657 Web Marketing Therapy » Blog Archive » Business & Marketing Success: What’s LOVE got to do with it? Sat, 13 Feb 2010 04:57:36 +0000 http://www.webmarketingtherapy.com/?p=4914#comment-18657 [...] Introspectively assess you and your teams’ unique strengths, passions and desires.  When they are complementarily translated and expressed in your marketing outreach, it powerfully impacts your organization and your customers. Your company will simply stand out.  And, customers naturally respond well to enthusiasm and authenticity. (See the Blog entitled “Create a Powerful Brand – Get Connected & Emotional!”) [...] [...] Introspectively assess you and your teams’ unique strengths, passions and desires.  When they are complementarily translated and expressed in your marketing outreach, it powerfully impacts your organization and your customers. Your company will simply stand out.  And, customers naturally respond well to enthusiasm and authenticity. (See the Blog entitled “Create a Powerful Brand – Get Connected & Emotional!”) [...]

]]> By: Web Marketing Therapy » Blog Archive » Target the Women’s Market —Know, Understand & Befriend! http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/comment-page-1/#comment-16309 Web Marketing Therapy » Blog Archive » Target the Women’s Market —Know, Understand & Befriend! Mon, 18 Jan 2010 16:02:54 +0000 http://www.webmarketingtherapy.com/?p=4914#comment-16309 [...] developer or a “match-maker.” Seek to build customer enthusiasm with a little magic and ongoing romance with your company and [...] [...] developer or a “match-maker.” Seek to build customer enthusiasm with a little magic and ongoing romance with your company and [...]

]]> By: Pamela Sherman http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/comment-page-1/#comment-3202 Pamela Sherman Wed, 10 Jun 2009 20:59:32 +0000 http://www.webmarketingtherapy.com/?p=4914#comment-3202 Thanks Lisa, for your post and FABULOUS question! There are some gray areas of opinion here, but here's mine: The key is that people want to feel like they are \IN THE KNOW\ and part of something SPECIAL -- It's the big attracting force behind social networking (information that's not the corporate shell of information we're used to reading). Think of your customers/market and what they're interested in? What special stories or tidbits can be shared about the people behind your business, making it interesting and unique? --In addition, always be aware of how the elements of what you share connect in some way with the values of your brand and culture (don't go against them!). Share information and stories of interest, value, and/or enjoyment. Good humor is big, as I always say, it's \the shortest shortest distance between two people.\ But, you always need to USE DISCRETION. Sharing hobbies, unique interests, etc. is good. Even revealing truths and some struggles are fine... (we're all human and connect through these). However, anything \off-color\ anything is not good! Write what you still can be proud and enthused about... and have fun!!!! Hope this helps. Write in at any time! -Pamela Thanks Lisa, for your post and FABULOUS question! There are some gray areas of opinion here, but here’s mine:

The key is that people want to feel like they are \IN THE KNOW\ and part of something SPECIAL — It’s the big attracting force behind social networking (information that’s not the corporate shell of information we’re used to reading).

Think of your customers/market and what they’re interested in? What special stories or tidbits can be shared about the people behind your business, making it interesting and unique? –In addition, always be aware of how the elements of what you share connect in some way with the values of your brand and culture (don’t go against them!). Share information and stories of interest, value, and/or enjoyment. Good humor is big, as I always say, it’s \the shortest shortest distance between two people.\ But, you always need to USE DISCRETION. Sharing hobbies, unique interests, etc. is good. Even revealing truths and some struggles are fine… (we’re all human and connect through these). However, anything \off-color\ anything is not good!

Write what you still can be proud and enthused about… and have fun!!!!

Hope this helps. Write in at any time!

-Pamela

]]> By: Lisa http://www.webmarketingtherapy.com/blog/create-a-powerful-brand%e2%80%a6-get-connected-and-emotional/comment-page-1/#comment-3197 Lisa Wed, 10 Jun 2009 12:51:40 +0000 http://www.webmarketingtherapy.com/?p=4914#comment-3197 Great point. I've been hearing that a lot lately but I'm not quite sure how to put into action practically speaking. If I have a company twitter profile, how personal should I be getting?? Great point. I’ve been hearing that a lot lately but I’m not quite sure how to put into action practically speaking. If I have a company twitter profile, how personal should I be getting??

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