Web Marketing Word of the Day – Stickiness

Lorrie Thomas

December 1st, 2008
by Lorrie Thomas

Do you have sticky web marketing?

Do you have sticky web marketing?

A student of mine from UCSB sent me a link to a clever website that is the epitome of today’s web marketing word – stickness.

Stickiness is a web marketing word that describes how long you can hold a user’s attention and keep them on a website.  Facebook is sticky, this website is sticky, I hope that Web Marketing Therapy becomes scary sticky!

Not all websites are going to have sticky factors, however, since the wild web woman team is in the business of teaching our members how to THINK, I want to encourage you all to THINK about what you can do with your web marketing to create sticky solutions to serve your customers, offer value, create community and keep them coming back.

I’ll give you a great sticky hint….try something that starts with CON and ends with TENT :)

Happy Monday!

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