February 10th, 2010
by Lorrie Thomas
Emilia and I were admiring the brilliant SuperBowl commercial (that was web marketing “recycled” on YouTube for post-commercial “word of mouse” marketing to drive traffic to HomeAway.com. This use of YouTube is a great example of how web marketing can re-purpose an expensive ad and keep the love alive via a video that can be spread in a viral way to boost awareness and sales.
Great ideas are great when they are well executed…they are BRILLIANT when the web is used to back them up!
Web Marketing Therapy Related Links:
- Positive Role Model – Bulldog Solutions Holiday Card
- Web Marketing Comic Relief and Featured Weblebrity – Baby Bouncing to Beyonce
- Marketing Vanguard Jason Sadler: iwearyourshirt.com Guy and Web Marketing Therapy Positive Role Model
- Positive Web Marketing Role Model and Wild Web Woman – Dani Spies, Vlogger and Culinary Weblebrity
uberVU - social comments
(February 10th, 2010 at 12:43 am)
Social comments and analytics for this post…
This post was mentioned on Twitter by wildwebwomen: Web Marketing Comic Relief and Positive Role Model – HomeAway.com http://bit.ly/akw3L2...
Adam Metz
(February 10th, 2010 at 7:54 am)
Although it takes a huge budget, updating one of the all-time greatest movies is one of the best ad hooks a brand can get. I would have settled for “European Vacation.”
“Bad Sparky!”
Lorrie Thomas
(February 10th, 2010 at 12:29 pm)
Bill @ SBCC
(February 11th, 2010 at 3:26 pm)
I wonder how they addressed the copyright issues? Whom would I contact if I wanted to do something similar?
Lorrie Thomas
(February 12th, 2010 at 2:01 am)
I wondered the same thing…I would think a specialized web or entertainment attorney (bucks to get the advice) would be able to help you out…I bet this was an expensive partnership!