Web Marketing Therapy

Tough Love Web Marketing Dose of the Day – Shut Up

December 3rd, 2008
by Lorrie Thomas

: Wanna get Smart? Then SHUT UP

After two back-to-back marketing therapy meetings with Nicki (Data Diva) and Emilia (Client Treatment Specialist) I had my “ah-ha” blog post revelation. In the first meeting, we were in the trenches of intense, unsexy, ick, yuck web marketing data then moved into a gargantuan paid search assessment (a Google paid search campaign that has been managed by more firms than we can count)

As I was trying to teach Nicki and Emilia how Google’s quality score worked and why it was bogus that our client had a low score when we were doing EVERYTHING right, Nicki kept trying to explain what she understood about the score and how to optimize it and I kept over-explaining why it was bogus that it wasn’t higher…because with my mouth open I wasn’t hearing her!

Sometimes the therapist needs marketing therapy more than the patient does and today, thank gawad I ate my humble pie.

Tough Love Web Marketing Dose of the Day is simple:

Want to get Smart About Web Marketing? Then Learn How to Shut Up

It is IMPOSSIBLE to learn when our mouths are open, thank goodness Ms. Data Diva is smart and knows how to keep pushing when I keep yammering. It was only when I shut up and let her explain (and got over myself) that I was able to THINK and help the client and learn something new. There was a better way, Nicki educated us and had I not held my tongue, we would still be in an un-optimizeable mess.

The most dangerous words are “I know that” Try to close your mouth and seek understanding so you can embrace all the intricatcies this wild web marketing world has to offer so you can think big, execute smart and tap the tremendous power of the web!

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