April 1st, 2009
by treatmentspecialist
Lululemon Athletica's new web site is such a joke!
This morning, Lululemon Athletica tweeted out the announcement its new e-commerce site!
“What do you guys think of the site? We’re pretty thrilled it all made it up without a hitch!” said @lululemon.
Followers were taken to the new Lululemon web site page – an off-brand site complete with dancing logos and dummy text that simply screamed “a 12-year-old designed this!”
The control freak and web marketing therapist inside me immediately gathered the Wild Web Women together to save our Lululemon from web marketing suicide. The plan:
Stage a web marketing intervention on our beloved Lululemon’s web site.
Then the cartoony pop-ups explained it all: April Fools!
April Fools prank to promote the launch of Lululemon's new web site
LOL. Lululemon, you got us!
Great way to promote the launch of your new site April 15!
It shows that you are a company with personality and spunk. You take fitness, sustainaibility and athletic wear seriously – but you don’t take yourself too seriously.
And as pajama marketing and PR gals, we are addicted to your super comfy and stylish Y-tanks and yoga pants, so we’re definitely excited about the free shipping promocode “bamboozled”! Thanks!
Web Marketing Therapy Related Links:
Pickles, Pandas, and Poor Product at quick! hide in this bowl of carolyn coles.
(April 2nd, 2009 at 4:30 pm)
[...] in all, the reception was very positive and I’m thankful that even admist all the pre-site insanity we were able to pull something [...]
Web Marketing Therapy » Blog Archive » Google Gets April Fools’y, Changing their name to Topeka
(April 1st, 2010 at 11:10 am)
[...] Check out our April Fools’ post from last year – Lululemon Athletica pulled a stellar web marketing prank! [...]