June 22nd, 2009
by wildmarketingchiquita
About a month ago, I was a rookie intern working for an amazing marketing agency in Santa Barbara while I was finishing my last quarter at UCSB. Ever since September of 2008, I have been frantically searching for employment for my post-graduate life; little did I know then how important capital letters would be to my job hunt! This may sound a little bizarre, but an email I wrote to my boss actually helped lead to my current full-time employment! Ever since I started interning at Web Marketing Therapy, I was forewarned and warned about Lorrie’s insanely full inbox. From what I heard from team members, getting her attention through email was not an easy endeavor since she’s constantly busy and her inbox grows by the second! So when I realized that I wanted to continue working with Web Marketing Therapy, I had to seriously consider my communication strategies in order to be heard as soon as possible.
With Lorrie’s exponentially-growing inbox in mind, I decided to take a chance and write her an email anyway. BUT, instead of titling the email like I normally would, I wrote out my entire title line in ALL CAPITAL LETTERS!!! To my joy and surprise, I received a response from her Blackberry within the hour! A short week later, I was sitting with Lorrie and talking about my full-time future with WMT. It turns out she really appreciated the ALL CAPITAL LETTERS title because it grabbed her attention and the email stood out from all the rest of the emails she received. This small yet effective action communicated to Lorrie that I was serious about getting her attention…and it worked!
This may seem like a silly and oversimplistic anecdote about obtaining employment at first glance, but it actually exemplifies the very important principle of knowing your audience. It is extremely crucial to understand your audience’s situation (timeschedule, preferences, even pet peeves!) in order to communicate yourself to them in the manner that interests them. As a marketer or any professional in any industry, you can benefit a great deal from knowing and understanding your audience so that it’s not so much about “what do I need; what do I want” and more about “what do they need; what do they want; and how can I offer them what they seek?” And hey, it would probably benefit in personal relationships as well to first listen to the other person before pitching your own tunes out.
I paid attention to my boss’s needs and got a job. Imagine what you can get just from thinking about others first!
Web Marketing Therapy Related Links:
- Your Recession Buster Ingredient: A Healthy Perspective
- Read All About It: Weathering the Recession!
- E-Relationship Building: How to Captivate Your Email Audience
- Rx for Recession Depression: New Social Media Marketing Class Offered in Santa Barbara, California
Web Marketing Therapy Blog Archive CAPITAL LETTERS Got Me a … | BETTER HEALTH 4 YOUR PET
(June 22nd, 2009 at 4:21 pm)
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Lorrie Thomas
(June 22nd, 2009 at 4:24 pm)
Wei! Happy First Day as a Wild Web Woman! I am laughing out loud as I read your post. What a great kick start!
This is such a valuable message of the power of paying attention to communication patterns, understanding your target market (in this case, me!) and learning how to get above the clutter.
Congrats on your new job, we are so happy to have you!! -Boss Lady
Keith T.
(June 22nd, 2009 at 6:44 pm)
VERY CUTE BLOG POST WITH A REALLY GOOD MESSAGE
Web Marketing Therapy Blog Archive CAPITAL LETTERS Got Me a … | EVERYTHING FOR YOUR PET
(June 22nd, 2009 at 7:08 pm)
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Web Marketing Therapy Blog Archive CAPITAL LETTERS Got Me a … | HEALTHY LIVES FOR PETS
(June 22nd, 2009 at 9:40 pm)
[...] A nice web master added an interesting post on Web Marketing Therapy Blog Archive CAPITAL LETTERS Got Me a …Here’s a small excerptIt is extremely crucial to understand your audience’s situation (timeschedule, preferences, even pet peeves!) in order to communicate yourself to them in the manner that interests them. As a marketer or any professional in any industry, … [...]
Web Marketing Therapy Blog Archive CAPITAL LETTERS Got Me a … | NATURALLY FOR PETS
(June 22nd, 2009 at 11:45 pm)
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