August 29th, 2009
by Pamela Sherman
No matter our political affiliation, no matter the historical controversies, the impact of leaders and relationship-builders like Ted Kennedy (officially Edward M. Kennedy) and his family can serve as inspiration. The waves of honorable applause and spontaneous patriotic singing during his funeral precession are testament of how this man and his family have created a special culture that has impacted so many of us as Americans.
Business endeavors, like good politics, involve people… reaching out and serving others. In our own families, groups, tribes, communities and companies, our health and growth are largely shaped by the specific cultures we create.
How are you creating and LEADING your company culture?
The Kennedy Family, like an American institution, has managed to always instill an enduring desire and sense of deep obligation to work in service of others, to make a difference. With the passing of Ted Kennedy, it’s touching to hear all the sideline stories never covered in the news that were active demonstrations of Ted Kennedy’s desire to serve and connect with everyday people –old, young, sick and needy with ongoing dedication. Dedicated to serving, Ted Kennedy was the 3rd longest serving U.S Senator in the history of America.
As a business person, who specializes in relationship marketing, I believe the kind of culture we create is critically important. It’s not just the advertising persona we present, it is what’s beneath the image that makes a real difference. Customer loyalty, customer enthusiasm, business innovation, and longevity are guided by it. How we interact with co-workers, vendors, partners, staff, contractors, clients, and customers, creates our culture inside-out.
Be aware how others perceive you and your business…and, how they feel about you.
Standing for ideas and ideals while “under-standing” others is an important balance for life and work.
Create your company vision and mission. Be sure they are reinforced by the actions and interactions needed to bring them to life! …And, GET INVOLVED!!!
You have an opportunity to be a leader, by impacting and serving others –which will in turn contribute to your business health, wealth and longevity!
As Ted’s brother Robert Kennedy said, “It is not enough to understand, or to see clearly. The future will be shaped in the arena of human activity, by those willing to commit their minds and their bodies to the task.”
Web Marketing Therapy Related Links:
- How to Balance Health, Family, and Work with Roxanne Zbinden on the Wild Web Women® Podcast
- One Big Family!
- BUSINESS LEADERSHIP: Lessons in Success from the Greatest Coach of All Time! –In Tribute & Appreciation of John Wooden (1910-2010)
- Is your company creating “Customer Icebergs” or “Customer Radiants”?
Lori
(August 30th, 2009 at 11:17 pm)
This was beautifully written and insightful. Thank you for pointing out what businesses can learn from Ted Kennedy and the Kennedy’s legacy in general.