Ask The Marketing Therapist - When Is The Best Day To Blog?

Lorrie Thomas

January 5th, 2010
by Lorrie Thomas

I have been asked a lot lately about “what the best days of the week to blog?” are.  In my expert opinion, the *best* days to blog are based on a few things:

1. Your web traffic patterns
2. When you have something valuable to say
3. Media relevancy (buzz)
4. Your audience

1 - Blog based on your individual web traffic patterns. Web Marketing Therapy’s site traffic tends to decrease a lot on weekends, as we serve professionals who are working on their business (mostly Monday through Friday).  I tend to blog more during the week because my Google Analytics web data tells me when people are on my site.  As The Marketing Therapist, I have to listen, so I pay attention to patterns and action then act in line with my audience’s behavior (see point #4).

2 - Blog when you have something valuable to say.  When you have something that you have to purge, BLOG IT.  Don’t worry about the day, just get it out there.  Content is king on the web.  If the content serves and supports your readers (and has value), then post it.  If you feel like you want to blog M-F, then you can always set the post to auto-launch during the week.  It is easy to queue up blog posts so they launch at a later date.

3 - Blog around media relevancy.  If there is industry news that is buzzing in your industry, then it is PRIME TIME to blog about it.  Piggyback on what is out there in the news and blog your point of view as the trends hit.  Media relevancy can be holidays, media-popular news, seasonal stuff (tax time, summer swimsuit season, etc.)

4 - Blog based on your target audience’s needs.  Who are you trying to serve?  What content can you blog that will HELP them?  Blog focusing on your audience and content that will serve them, not so much days of the week.

Amber Wallace, our Web Development Counselor, has read that early in the week is better (posting Monday if you’re only going to post a couple times a week, etc.), but she has also read that Thursday afternoons are good.

Our overall take away as your virtual marketing support system is that the answer to “when is the best day to blog?” depends on the blog traffic, your target audience, and you have tools like Google Analytics to track that.

One last tip, see when comments are coming into the blog and LISTEN to the feedback you get off your site.  You can learn SO much when you just open your eyes and see what feedback you are getting (comments, tweets, retweets, data, etc.)

-The Marketing Therapist

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Categories: Ask the Marketing Therapist, Blog Babe Tips

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Comments:

  1. Twitter Trackbacks for Web Marketing Therapy » Blog Archive » Ask The Marketing Therapist - When Is The Best Day To Blog? [webmarketingtherapy.com] on Topsy.com
    (January 5th, 2010 at 10:34 pm)

    [...] Web Marketing Therapy » Blog Archive » Ask The Marketing Therapist - When Is The Best Day To Blog? http://www.webmarketingtherapy.com/blog/blog-babe-tips/ask-the-marketing-therapist-when-is-the-best-day-to-blog – view page – cached Ask The Marketing Therapist - When Is The Best Day To Blog? [...]

  2. uberVU - social comments
    (January 5th, 2010 at 10:39 pm)

    Social comments and analytics for this post…

    This post was mentioned on Twitter by WebMarketing_RX: Ask The Marketing Therapist - When Is The Best Day To Blog..I have been asked a lot lately on what the best days o… http://bit.ly/6zUCVv...

  3. Chari Slocum
    (January 6th, 2010 at 1:39 am)

    Just joining in on the Social Media Marketing blogs has helped to improve visits to my site and my ranking has gone way up.

    You are so full of information that I think I’m going onto other things, but decide to read just one more article. Mondays and Thursdays it is! Thanks

  4. Amber Wallace
    (January 7th, 2010 at 12:20 am)

    I agree that there are important times revolving around current media trends, and of course the great tools that analytics give us allow us to make that decision separately based on the trends of each blog and that audience… I love making informed decisions!

    I love the statement that content is King (or Queen!), and whenever the blogging muse likes to visit, I say let her in! Get it down “on paper” and then if you like schedule when to publish it!

  5. Lorrie Thomas

    Lorrie Thomas
    (January 7th, 2010 at 2:27 am)

    Chari - thanks for your post and you go wild web woman for embracing social media marketing blogs - WOOO!!

    Amber, thank you for the reminder that content can be a queen to and YES, embrace that blog muse!!

    Rock, rock on!
    -The Marketing Therapist

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