April 3rd, 2009
by Lorrie Thomas
Happy Friday! I received a great question today! Keep emailing your questions to help [at] webmarketingtherapy [dot] [com] and I’ll keep answering them!!
Q. From your experience, do websites that are more “interactive” create more traffic (new and/or repeat traffic)? I’m not really concerned so much with what the actual “interaction” is, but it would probably need to be something that is somewhat easy to interact with and/or somewhat entertaining/beneficial to the user.
A. Great question! Sites that are interactive and have VALUE to them (via content, tips, tools, etc) do tend to attract and re-attract visitors. It’s not the tools necessarily that make sites sticky, it’s HOW the tools are used that create value to a web user that make them stay, play and come back.Search engines do like fluid content (aka new content updated frequently) and if you blog and the blog has valuable keywords and phrases in the text that attract a potential client, then yes, that would totally generate new traffic (happy interaction!). And, if the content that attracted them to you is valuable (interesting, helpful, useful) and it’s easier to go to your site to get information vs. scouring the world wide web, then you win again and again (and again).
The Wild Web Women at WMT like to promote “diversifying your web marketing portfolio” to attract potential clients as web users use multiple mediums to find products, services and information. So help them help you – don’t hide out on your website and email and call that web marketing – get out there and diversify!
90% of web users start first with a search engine to find products, services or information (source iProspect.com) At WMT we use lots of “new rules” technology like blogs, online PR, social media, site content, ezine articles and more so the search engines have LOTS to feed on to help people find you, then when people find you, we want your web foundation to be solid so the traffic = leads and ultimately new clients.
Diversity your web marketing portfolio, focus on value and have a solid foundation to start with. You wouldn’t start a new mutual fund if you had a ton of debt – same goes with your web marketing. Clean up your act, have a great foundation, then build upon that!
I hope this helps – keep asking questions!
Web Marketing Therapy Related Links:
- Make Your Blog Pull in Traffic: WMT Spoonful of Marketing Sugar!
- Ask the Marketing Therapist – How To Max Your Social Media
- Ask the Marketing Therapist – Small Business Owners and Marketing Mistakes
- Ask the Marketing Therapist – is Flash Trash??
Sue
(April 4th, 2009 at 6:42 pm)
Do you respond to your blog questions and comment by commenting in the “Comments” or by trying to contact that person directly?
Marketing Therapist
(April 4th, 2009 at 7:31 pm)
Hi Sue!
I respond to questions if they are posted in comments on the WMT blog OR if I get good questions from Linkedin, Facebook or email, then I post the Q/A on our blog so my answers can help more people
-L