You'll love web marketing results when they come from the art!

Web marketing is an art and a science.   The science of web marketing: internet connectivity, HTML code, widgets, RSS readers and much, much, more makes our web marketing function.

But don’t let your art break when it comes to web marketing!

The art of web marketing (that is supported by science) will make your marketing fashionable and functional so it is meaningful, matters and SELLS!!

Give in and let your art explode and marry web marketing’s fashion and function.

Lately, I am seeing a big pattern (recession-ridden drama brainfarts perhaps?) with professionals getting scary-caught up in the HOWs and WHATs (more science) and forgetting the WHYs (the art) of web marketing…I’m seeing lots of broken web marketing arts and it’s eating me up inside.

Examples of web marketing science supported by no art:
“I launched a blog because I heard someone say it’s a great tool to get search engines to index your site” (even if you use good key phrases and people get to your site, with no art, people hit your blog and don’t connect and never come back.   Who cares if the search engines spider your blog if it means nothing to the people you need/want to serve?)

“I hear people are marketing on Facebook for free, I am totally going to get on that”
(If there is no VALUE strategy behind how a Facebook group or fan page will serve, then the effort will be immediately ignored by people that go to Facebook to connect, share, play and have fun – time wasted, poor brand image, no love)

“Video is the future.  I’m going to hire a video guy and get a bunch of videos on YouTube for our web marketing” (If there is art behind the video execution, yes, it’s an effort worth testing, but binge and purge efforts with no clear understanding of what makes online videos work will ensure that nobody will watch them)

We do not plan to fail, we fail to plan and quick and dirty is always quick but you always end up dirty.  Plan to THINK before you execute.  PLEASE!!!   Or I may need therapy!

The art of web marketing is all in the ideas, thoughts, creativity and execution of a vision.  Blending design and technology is what makes web marketing function.

When we loose sight of our art, we stop loving our audience, which is a deadly relationship pattern.

and everybody gets hurt in the process……

Stop the madness, go back to what is important.  Think from your heart – put some art on that marketing!!

Web Marketing Therapy Related Links:

• Is your web marketing multi-tasking??
• Web Marketing Video Love from Starbucks – How to Use the Web for Social Good
• Going Through a Website/Branding Facelift? Expedite the Process With an Optimized Coming Soon Page
• Want to Know What Your Customers Want? Ask Them!! (Alternative Blog Title – Sexy Service Oriented Surveys)

Categories: Art Therapy, Web Marketing Best Practices, Web Marketing Deep Thoughts

Tags: Art Therapy, graphic design, web art therapy, web design

Follow Us
on Twitter:

Find Us
on Facebook:

See the Wild Web
Women on Flickr:

Network with Us
on LinkedIn: