March 22nd, 2010
by Kelly Kohen
I just returned from Dallas, Texas, where I completed my first 1/2 marathon! I had never been a runner before, but a high school friend was putting together a girls weekend around the Dallas Rock n’ Roll 1/2 marathon. She invited me saying “You can just come and hang out-you don’t have to run!” BUT, I was NOT going to be a spectator-watching my high school friends run while I lounged on the sidelines, so I bought a pair of running shoes, convinced my husband to train with me and we started running last August. At first, I couldn’t even run a full mile without stopping to take a break and I couldn’t even begin to imagine how I would ever make it the full 13.1 miles. BUT, amazingly enough, with the training schedule displayed on the fridge ( I used Hal Higdon’s novice program), a daily commitment and certain sacrifices to allow for time to run, I was able to finish the 1/2 in a respectable 2 hours and 3 minutes-much better than I could have ever imagined! It was such an amazing feeling of accomplishment and awe at what I was able to achieve through my own determination and the support of family and friends!
So why am I sharing this on the Web Marketing Therapy blog? Web Marketing is a lot like training for a 1/2 marathon (or marathon for those over-achievers)! Web Marketing takes training, daily dedication and support from business partners, professionals, friends and family. You don’t improve your online success or optimize your search rankings without putting in the work! There is NEVER an overnight improvement! Whether you hire a professional to improve your website, help with social media marketing and improve your online presence OR you decide to get training so YOU can do the work yourself-you need to set yourself up for success!
You need the following combination to reach your goals:
- TIME – for tweeting, Facebook status updates, writing blog posts, email marketing, press releases, training, networking, etc.
- FINANCES – for website improvements, search engine optimizations, hiring a winning web marketing team, training, etc.
- FULL COMMITMENT – to achieve the goals you have set, without letting anything stand in your way
When things seem impossible, make a smart plan, stick to it (or make slight adjustments if it improves the outcome) and just put one foot in front of the other…you will eventually get to your final destination!