An “apple” of healthy web marketing advice a day keeps the organizational growth worries away! This blog dishes out healthy web marketing tips, marketing advice and marketing “tough love” to help empower you with ways to brand, build and boost business. Healthy Marketing = Wealthy Organizations ® Learn, apply, optimize and embrace the wild, wild web!
Kate Spade Year of Color Campaign – Quality Content Lives On
February 3rd, 2012
by Jennie Jacobs
Content is key when it comes to web marketing. Quality content that educates, entertains and inspires is the type of thing viewers, readers, clients, customers and buyers want. Every day we are bombarded with ads (some research firms estimate somewhere around 5,000 a day) and quite frankly, we’re sick of it. But on the other hand, people choose to be educated, inspired and entertained by content of their liking.
A key example of this was my relaxed browsing of the internet the other night. Sitting on the couch with the iPad I visited my favorite blogs; usually fashion, design and food related. It’s fun and inspiring and relaxing, but what struck me that night was how I stumbled upon content, created and posted in 2011, that I fell in love with; Kate Spade’s Year of Color campaign.
The process of discovery was illuminating:
Starting on Part and Parcel’s (art production company) website, I found a video that was commissioned by Kate Spade, the clothing and accessories brand, on the theme of the color pink. My curiosity was so peaked that I wanted to know what other colors had been creatively conceptualized in films for Kate Spade.
Search via Google brought me a plethora of options including another blog (ATELIER TALLY) that shared more videos and directed me to the Kate Spade YouTube page. From there I watched every Year of Color video I could feast my eyes on (and then some)! They were fun, creative, inspiring and entertaining.
You can watch the Kate Spade Year of Color videos (and see the commissioned art prints as well) on their dedicated Special Projects pages. They describe the collaborations as this: “we’ve worked with a few of our favorite artists, creating a spirited series of limited edition prints and short films, designed to be released as each month’s color is revealed”.
Below you can see one of my favorites:
Blue by Celia Rowlson-Hall for Kate Spade New York
Although I loved the entire idea of the campaign and the sheer artsy fun of it all, the thing that really captured my attention (as a web marketer) was how the quality content that was created by Kate Spade was shared around the web, that I was able to find it through the magic of social media and further spread it to the masses (marketing multitasking® in full force!). In addition to that, this content was from a year ago! It goes to show that if you are providing your readers/clients/potential customers with quality web marketing content that educates, entertains or inspires it can continue to give back to your organization well past the release date.
I would love to know what types of content you provide for your clients and the types of content that you yourself enjoy reading/watching/listening to. Please share in the comments section!
Now that you’ve shared below, keep what you like in mind next time you create some web marketing content to live on the web!
To be creatively and educationally inspired by my favorite content follow me on Twitter @jenniejacobs!
Featured Wild Web Woman – Jess Weiner, Best Selling Author, Advice Columnist, Media Personality and Self-Esteem Expert (Part One)
February 2nd, 2012
by Kelly Kohen
I virtually met Jess over two years ago, when she contacted Web Marketing Therapy to discuss some changes she wanted to make to her website. I was so inspired by all of the things that Jess was involved in that I immediately hung up the phone and called Lorrie and said, “We need to work …
Healthy Marketing Reminder – Email Netiquette
February 2nd, 2012
by Lorrie Thomas
I read a great post today by Paul Foster, The Business Therapist on Email Etiquette Reminders.
Marketing isn’t just about advertising - how you communicate can dictate your credibility and sellability.
Today’s Marketing RX is to read these Email Etiquette Tips for a healthy marketing reminder to present yourself in a way that is on-brand and on-purpose.
Thanks …
Honda Super Bowl Commercial “Sneak” Preview: Smart Marketing
February 1st, 2012
by Anne Orfila
The popular car company, Honda, was not so “sneaky” about leaking a commercial that is bound to go down in the history of Super Bowl commercials as one of the best ever (at least in my opinion!) and they sure were smart about how they did it. The commercial was a play on a super …
Comic Relief – Kristen Bell’s Sloth Meltdown on Ellen
January 31st, 2012
by Nicki Gauthier
Kristen Bell’s boyfriend got her the best gift ever. Watch this video now for immediate comic relief.
-
Get the latest
Healthy Marketing Advice! -


- Addictions
- Art Therapy
- Ask the Marketing Therapist
- Blog Babe Tips
- Blog Talk Radio Shows
- Branding
- Comic Relief
- Control Issues
- Daily Inspiration
- eCommerce
- Email Advice
- Email Marketing
- Entreprenurial Marketing Advice
- Free Therapy Advice
- Geeky Web Marketing Data
- Good Marketing Fortune
- Google Tools
- Guest Bloggers for WMT!
- Legal Web Marketing Stuff
- Local Web Marketing
- MarkEDing
- Marketing Interventions
- Marketing RX
- Marketing Strategy
- Marketing Sugar
- Marketing that Matters
- Mobile Marketing
- Monday Marketing Motivation
- Motivational Marketing Quotes
- Multitasking Marketing
- Netiquette
- Obsessions
- On the Couch
- Online PR
- Online Privacy
- Online Surveys
- Paid Search
- Personal Branding
- PJ PR
- Positive Role Models
- Search Engine Marketing Help
- Search Engine Optimization
- Self Help Marketing Resources
- She-Geek Web Words
- Small Business
- Social Media
- Social Media Marketing
- Technologies
- Tools
- Tough Love
- Viral Phenomenon
- Web Analytics
- Web Marketing Best Practices
- Web Marketing Deep Thoughts
- Web Marketing Dictionary
- Web Marketing Mantra
- Web Marketing Tips
- Website Design
- Wild Online Tutorials
- Wild Web Marketing Videos
- Wild Web Podcasts
- Wild Web Women
- Wild Web-opedia
- WMT Team News
- Women in Business
-

- All Facebook – The unofficial FB resource
- BlogHer- The Community for Women Who Blog
- Constant Contact Email Management Technology FREE 60 Day Trial!
- DishyMix: Success Secrets from Famous Media and Internet Business Executives
- eConsultancy – Improve Your Digital Marketing
- eVisibility Blog
- HubSpot TV
- HubSpot’s Inbound Internet Marketing Blog
- Marketing Addictionary
- Marketing Over Cofffee
- Mashable
- Meryl.net Content Maven
- Seth’s Blog – Marketing Genius
- Twitter Blog for Twit Tweeple
- Urban Dictionary – Slang, Hip Words, Cool Lingo
- Web Ink Now- Marketing and Leadership Strategies
- Web Marketing Today
- Why Facebook
- Women’s Business Owners Digest
-
web marketing therapy Social Media Lorrie Thomas twitter Nicki Gauthier Wild Web Women social media marketing Emilia Doerr web marketing advice Pamela Sherman web marketing facebook Blog Talk Radio Comic Relief small business marketing web marketing tips online marketing Ask the Marketing Therapist Marketing Inspiration Web Marketing Best Practices
-
Become a Fan on Facebook!



