Kate Spade Year of Color Campaign – Quality Content Lives On

February 3rd, 2012
by Jennie Jacobs

Content is key when it comes to web marketing. Quality content that educates, entertains and inspires is the type of thing viewers, readers, clients, customers and buyers want. Every day we are bombarded with ads (some research firms estimate somewhere around 5,000 a day) and quite frankly, we’re sick of it. But on the other hand, people choose to be educated, inspired and entertained by content of their liking.

A key example of this was my relaxed browsing of the internet the other night. Sitting on the couch with the iPad I visited my favorite blogs; usually fashion, design and food related. It’s fun and inspiring and relaxing, but what struck me that night was how I stumbled upon content, created and posted in 2011, that I fell in love with; Kate Spade’s Year of Color campaign.

Kate Spade Website Homepage

The process of discovery was illuminating:

Starting on Part and Parcel’s (art production company) website, I found a video that was commissioned by Kate Spade, the clothing and accessories brand, on the theme of the color pink. My curiosity was so peaked that I wanted to know what other colors had been creatively conceptualized in films for Kate Spade.

Search via Google brought me a plethora of options including another blog (ATELIER TALLY) that shared more videos and directed me to the Kate Spade YouTube page. From there I watched every Year of Color video I could feast my eyes on (and then some)! They were fun, creative, inspiring and entertaining.

You can watch the Kate Spade Year of Color videos (and see the commissioned art prints as well) on their dedicated Special Projects pages. They describe the collaborations as this: “we’ve worked with a few of our favorite artists, creating a spirited series of limited edition prints and short films, designed to be released as each month’s color is revealed”.

Below you can see one of my favorites:

Blue by Celia Rowlson-Hall for Kate Spade New York

Although I loved the entire idea of the campaign and the sheer artsy fun of it all, the thing that really captured my attention (as a web marketer) was how the quality content that was created by Kate Spade was shared around the web, that I was able to find it through the magic of social media and further spread it to the masses (marketing multitasking® in full force!). In addition to that, this content was from a year ago! It goes to show that if you are providing your readers/clients/potential customers with quality web marketing content that educates, entertains or inspires it can continue to give back to your organization well past the release date.

I would love to know what types of content you provide for your clients and the types of content that you yourself enjoy reading/watching/listening to. Please share in the comments section!

Now that you’ve shared below, keep what you like in mind next time you create some web marketing content to live on the web!

To be creatively and educationally inspired by my favorite content follow me on Twitter @jenniejacobs!

Featured Wild Web Woman – Jess Weiner, Best Selling Author, Advice Columnist, Media Personality and Self-Esteem Expert (Part One)

February 2nd, 2012
by Kelly Kohen

I virtually met Jess over two years ago, when she contacted Web Marketing Therapy to discuss some changes she wanted to make to her website.  I was so inspired by all of the things that Jess was involved in that I immediately hung up the phone and called Lorrie and said, “We need to work …

Posted in Blog, Branding, Daily Inspiration, Positive Role Models, Social Media Marketing, Wild Web Women, Women in Business

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Healthy Marketing Reminder – Email Netiquette

February 2nd, 2012
by Lorrie Thomas

I read a great post today by Paul Foster, The Business Therapist on Email Etiquette Reminders.
Marketing isn’t just about advertising -  how you communicate can dictate your credibility and sellability.
Today’s Marketing RX is to read these Email Etiquette Tips for a healthy marketing reminder to present yourself in a way that is on-brand and on-purpose.
Thanks …

Posted in Email Advice, Email Marketing

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Honda Super Bowl Commercial “Sneak” Preview: Smart Marketing

February 1st, 2012
by Anne Orfila

The popular car company, Honda, was not so “sneaky” about leaking a commercial that is bound to go down in the history of Super Bowl commercials as one of the best ever (at least in my opinion!) and they sure were smart about how they did it. The commercial was a play on a super …

Posted in Google+, Marketing Strategy, Social Media, Social Media Marketing

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Comic Relief – Kristen Bell’s Sloth Meltdown on Ellen

January 31st, 2012
by Nicki Gauthier

Kristen Bell’s boyfriend got her the best gift ever. Watch this video now for immediate comic relief.

Posted in Blog, Comic Relief

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