Marketing Inspiration - Make Your Mess Your Message

February 5th, 2010
by Nicki Gauthier

Make Your MESS Your MESSage

Mess #1: I was hard at work, when all of sudden I got the blue screen of death on my laptop.  I quickly started researching and troubleshooting for answers or instructions to get rid of the blue screen of death.  I was on my way to fixing my laptop with the shiny instructions that I had found all by myself (I was so proud at the time) and then… (See mess #2)

Apple iBook blue screen of death

Mess #2: Like I said above, I was on my way to fixing my laptop but first I needed my laptop power adapter.  As I grabbed it, I noticed that the cord was split and black.  One hour later and a couple phone calls from “the friend” that used it last, I had come to found out that apparently “this friend” was using it the night before and the power cord caught on fire!  How could this be?  Now I was stuck with a dead laptop and a dead power cord.

Laptop power adapter caught on Fire

Mess #3: To top it all off, the next day I dropped my iPhone face down. PERIOD.

Cracked iPhone screen

The Message: Yes, Mess #1, Mess #2, and Mess #3 were NOT fun, however, I did learn valuable lessons from this experience.  Check out my tips below:

1. Remember to breathe
2. Remain calm - don’t freak out!
   
3. Think Positively
4. Most importantly, Focus on the Solution rather than problem

I do admit, that Mess #1, Mess #2, and Mess #3 happened a couple of months ago so it is a lot easier to share my experience with you now.  AND I do have good news: the Apple store fixed my laptop, replaced my power adapter and I eventually replaced my iPhone.  It took a couple of tantrums and I lost a good amount of hair BUT I did learn my lesson and now I can make my MESS, my MESSage.

Web Marketing Video Love from Starbucks - How to Use the Web for Social Good

February 5th, 2010
by Lorrie Thomas

A friend sent this great Starbucks video that compiled singers from 156 countries singing the Beatles’ “All You Need Is Love” song.
The video is the perfect pick me up (I have played it on my computer several times after watching it since the voices are so lovely) and it is a brilliant example of web …

Posted in Art Therapy, Daily Inspiration, Social Media, Social Media Marketing, Wild Web Marketing Videos

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What Do You Stand For? Does Your Marketing Reflect This?

February 2nd, 2010
by Lorrie Thomas

“Those who stand for nothing fall for anything.”
– Alexander Hamilton

When I am wearing my Marketing Therapist “™” hat, I find I have to re-train professional brains who have fallen too hard for slimy sales pitches or “get rich quick” plans.  When professionals know who they are and what they stand for (and standing for something …

Posted in Blog, Daily Inspiration, Good Marketing Fortune, Motivational Marketing Quotes, Web Marketing Deep Thoughts, Web Marketing Mantra

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Marketing Tips for Climbing Out of the Economic Hole on Groundhog Day!

February 2nd, 2010
by Pamela Sherman

Okay, it’s officially mid-winter!  Just as the groundhog has to come out of his hole to see how long the winter will be (based on it’s shadow or not), so do we!  The folklore and tradition of Groundhog Day was created in large part to fill our need for some kind of weather prediction, to …

Posted in Blog, Daily Inspiration, Good Marketing Fortune, Small Business

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Web Marketing Defined

February 1st, 2010
by Lorrie Thomas

When I speak, teach and train various web marketing subjects, I often start sessions by defining the true meaning of web marketing.  Since “web marketing” is a phrase that means many things to many people, I wanted to set the record straight to help you apply one of the best forms of marketing correctly to …

Posted in Blog, Web Marketing Dictionary

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