Blog: From the Couch

An “apple” of healthy web marketing advice a day keeps the organizational growth worries away! This blog dishes out healthy web marketing tips, marketing advice and marketing “tough love” to help empower you with ways to brand, build and boost business. Healthy Marketing = Wealthy Organizations ® Learn, apply, optimize and embrace the wild, wild web!

Nicki Gauthier

Is Instagram Right for Your Brand?

May 15th, 2012
by Nicki Gauthier

Instagram icon

Instagram is a “fast, beautiful and fun way to share your photos with friends, family (AND your target market). Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.”

nickraeg instagram photo

This is a recent insta pic by me! @nickiraeg

Before you embrace any social network, there are some questions that you will want to ask before you invest the time and money to expand the reach of your brand. Let’s use Instagram as an example:

  • Is Instagram right for my Brand?
  • Will Instagram help me reach my current and target markets?
  • Will Instagram help me reach my marketing goals?

After these questions have been answered and a strategy plan has been built  - then it is time to execute! Instagr.am is definitely a worthy investment for your brand if one of your goals is to show people why they should get to know you. *Hint: This is a part of every brands list of goals.

The Instagram blog shared this story about Nic Adler, who runs the legendary West Hollywood venue The Roxy, and how he started to connect with LA music lovers on Instagram. He checked out the Instagram photos that were taken at The Roxy and decided to create an account for the venue itself.  Nic had these statements to share:

  • “We want to be where our fans are and we love being able to interact like this.”nickraeg instagram photo
  • “We started only using Instagram to post show photos and pictures from inside the building, but the thing we learned right away is that the photos don’t have to be only music related,” Adler says.
  • “The Roxy posts all kinds of photos now including art, scenery, and funny things we come across, while sprinkling in pieces to promote our shows.”
  • “The best thing you can do for your business on Instagram is show people why they should get to know you.”
  • @theroxy now has over 23K followers on Instagram and 311 photos.

Want to know who’s sharing photos at your business? Here’s a simple way to find out:

  1. Take a photo at your business, then tap the Where? field before uploading the photo
  2. Find your business in the nearby results or by searching for the location*
  3. Select your business, then upload your photo
  4. Once your photo has been uploaded, tap the location name that appears in blue text above your photo to see all the photos that have been tagged with that location.NPR photo

Here are some early adopter brands that are using Instragram well:

  • @npr
  • @JamieOliver
  • @abcworldnews
  • @redbull
  • @Threadless
  • @starbucks
  • @gucci
  • @burberry
  • @levisbrasil
The About page defines the goal of Instragram well: “When we were kids, we loved playing around with cameras. We especially loved how all the old Polaroid cameras marketed themselves as ‘instant’ – something we take for granted today. We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others – so we figured why not combine the two? Instagram came from that inspiration… to make sharing your life as instant and magic as those first Polaroid cameras.“

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Posted in: Marketing Strategy, Social Media, Social Media Marketing, Technologies, Tools, Web Marketing Tips

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Jennie Jacobs

Funny (and Inspirational) Friday

May 11th, 2012
by Jennie Jacobs

Happy Friday my friends! For today’s Friday Funny I wanted to share with you a fun concept developed by my colleague Lorrie Thomas Ross and myself, playing on the famous book Eat, Pray, Love!
Tweet, Play, Like: One Woman’s Search for Why We Can’t Stop Searching the Social Web Across, Twitter, Blogs and Facebook is …

Posted in Art Therapy, Comic Relief, Daily Inspiration, Obsessions, Social Media, Social Media Marketing, Twitter, Wild Web Women

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Lorrie Thomas

Wordless Wednesday – Old Technology, New Generation

May 9th, 2012
by Lorrie Thomas

Posted in Art Therapy

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virtualwordspecialist

Social Media Writing Tips from an Unlikely Content Creator

May 8th, 2012
by virtualwordspecialist

I am living proof that learning web marketing is not only doable, it’s fun! Only a short while ago, I had a strong sales and marketing resume, but lacked social media marketing skills. After reading the book Groundswell, I understood the need to embrace it or become a dinosaur, so I dug in and learned …

Posted in Blog, Multitasking Marketing, Search Engine Marketing Help, Search Engine Optimization, Social Media, Social Media Marketing

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Darla Bea Smith

Monday Music Motivation – Move on Up!

May 7th, 2012
by Darla Bea Smith

Shake your money maker and get marketing motivated with this classic soul hit by Curtis Mayfield. Don’t let a case of the Mondays get you down.
Move on UP!

Follow me @darlabea and let me know what songs motivate you – I’m taking requests!
Virtual High-Fives,
Darla Bea, Public Relations Specialist

Posted in Blog, Monday Marketing Motivation

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