The Art, Rather Than Science, of New Twitter Backgrounds

February 23rd, 2011

As you know, Twitter recently changed their “look” and while the new, improved layout has a larger interface area, that in turn means a much smaller sidebar area for your branding message. 

Creating a custom background has become more of an ART rather than a SCIENCE since a serious judgment call needs to be made as …

Posted in Marketing RX, Marketing Strategy, Social Media, Social Media Marketing, Twitter

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Who’s In Control?

February 9th, 2010

I admit it, I hate when a client gets TOO involved in the website design process.
People forget that websites are not a fine art project, they are a tool. There will be some visual compromises in order to attain the end goal of Search Engine Optimization and an great user experience!

They also sometimes forget they hired …

Posted in Comic Relief, Control Issues, Marketing RX, Tools, Tough Love, Website Design

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Optimize Your Video Marketing Efforts To Maximize ROI

November 9th, 2009

As you all know by now, video is a great way to grab the attention of your audience and that adding video content to your website, blog or YouTube account (more is better!) can be a helpful tool in an overall SEO game plan.  Video allows you to show and tell the power of what …

Posted in Tools, Web Marketing Best Practices, Web Marketing Tips, Wild Web Marketing Videos

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Search Engine Jekyll and Hyde

September 3rd, 2009

Go to your browser and type in your website address without the “www” part (i.e.: WebMarketingTherapy.com).
If your entry does not automatically redirect to an address with “www” in it (i.e. www. WebMarketingTherapy.com), then you have a case of Search Engine Jekyll & Hyde — the search engines are seeing the “www” and “non-www” addresses as …

Posted in Blog

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A Humorous Look at the Vendor-Client Relationship

June 4th, 2009

Unfortunately, this is how many graphic designers and web developers see their clients.
Of course everyone wants to get the best price possible, but there is some degree of truth in the old adage “you get what you pay for”.
When striking a balance between your budget and the services you seek, be fair and understand that …

Posted in Comic Relief, Free Therapy Advice, Marketing RX, On the Couch, Small Business, Tough Love, Web Marketing Tips, Website Design

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