Web Marketing Therapy

Has Your Website been Brandalized?

March 3rd, 2009

Brandalism is a term coined by innovative graffiti artist Banksy.
He made a name for himself by bringing pieces of artwork into museums that were replicas of the original art pieces (think Mona Lisa) modified and “decorated” with corporate logos and icons of our modern era (Pepsi symbols, cell phone towers, etc)
Before long, life was imitating …

Posted in Art Therapy, On the Couch, Small Business, Technologies, Tools, Web Marketing Best Practices, Web Marketing Tips

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No, Your Web Developer Is Not Klingon :)

February 16th, 2009

There you are, reviewing a website design proof that your developer just sent over and you notice a bunch of nonsense alien text where your real content should be.
You have just discovered Lorem Ipsum, a dummy text of the printing and typesetting industry.
Why do we use Lorem Ipsum? Lorem Ipsum is used in layout proofing because the reader is …

Posted in Art Therapy, She-Geek Web Words, Tools, Web Marketing Best Practices, Web Marketing Dictionary

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About Color

February 3rd, 2009

Color is a key element in communication and plays a vital role in the world we live. Color can influence your opinion, change your behavior and either calm or raise your blood pressure.
The colors used for your website, product, business card or logo can cause powerful reactions.
Here are some online tools you can use …

Posted in Art Therapy, Blog Babe Tips, Daily Inspiration, Free Therapy Advice, On the Couch, Small Business, Tools

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Phase of the day: “Matchy Matchy”

January 26th, 2009

As you all know, Google’s AdSense is a great tool for you to generate a consistent revenue from your site.
But did you know that if you change your fonts so that the website and AdSense fonts match, the result is a higher click-through-rate (CTR)!
My guess is that because the font is uniform, there are a percentage of people …

Posted in Daily Inspiration, Free Therapy Advice, Geeky Web Marketing Data, Small Business, Technologies, Web Marketing Mantra, Web Marketing Tips

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Phrase of the Day: “Chicken Salad”

January 23rd, 2009

What does chicken salad have to do with your brand? In the prophetic words of a former marketing instructor “If you try to make a chicken salad using chicken sh*t, you just end up with chicken sh*t.”
While it is important to control costs, you don’t want weak branding to end up “costing you.”
For instance, a …

Posted in Daily Inspiration, Free Therapy Advice, Marketing Interventions, On the Couch, Small Business, Tough Love, Web Marketing Tips

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