David’s post reminds us that we should always take the opportunity to explain a little about ourselves. When you sign up for a Twitter account, you get 160 characters to say a little about yourself. Use it! I know it’s easy to be excited and think “I’ll do that later…” But sometimes that doesn’t happen. Yes, it has to be brief, but don’t let your bio & about spaces be unused real estate with great potential.

Make sure your blog has an about page, make sure people know who they’re following, and use your online profiles to say a little about yourself and build your online reputation. After all, I couldn’t say it better — it is about you.

What caught my attention though was their giveaway conducted using Twitter.  Users entered simply by tweeting.  Of course it’s a little more involved – users had to include “#evernote_eyefi” and have to follow Evernote, who will announce the winner via tweet.  It’s inexpensive, easy to setup and easy for users, and uses social networks.  Anyone interested is automatically tweeting this out to friends, resulting in free advertising to what is likely their target market.  Now granted, the content isn’t controlled, and this wouldn’t be a good fit for all business models, but it’s an interesting model in our social media marketing world!

How can you make something like this work for you?

Odds are the 10,000 are gone at this point.  But it’s an interesting marketing move — even Google needs a little buzz boost now and then!  This gets people using profiles and viewing profiles, plus it has Google’s branding and you can bet a few people are saying “YEAH!” right now.  The thing is, for the excited Google fans, will they decide to hand them out?  Eventually yes, I’m sure — just be sure if you get yours, that you have a rockin’ profile and that you use them!  Of course they’re no replacement for your own branded marketing materials… we’re all about design synergy here! How would you use your Google profile cards?

Thanks David!