Web Marketing Therapy

Sign Up Forms

January 26th, 2009

The sign-up form, for gathering user information to create business or keep in touch with your customers, is critical to your website’s success and critical to creating the kind of access & ease-of-use your users expect of a modern web presence.
At the same time as it’s an important tool, it’s also one of the biggest …

Posted in Web Marketing Best Practices

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Choosing a Navigation Model

January 23rd, 2009

If you’re not just building a landing page, chances are that you’ll need a navigation metaphor. Popular ones include listing the pages of your site across the top of each page, or listing them down the side. If your site has enough content, many times these are both utilized — the top for the primary …

Posted in Art Therapy

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The Myth of the Fold?

January 10th, 2009

First off — what is “The Fold?” It’s the location on a web page under which it is expected that the user will have to scroll to see content. Its origins stem from newspapers that were folded in halves or quarters to keep their carrying/shipping size down. The idea is that all the headlines or …

Posted in Art Therapy