Author: Kate McMillan
23 Posts
Websites for Authors
April 28th, 2009
Websites for authors tend to need a specialized approach not only to promote the author and book(s) but also to drive traffic for their niche.
After all, you may have a great website for your most recent book, but if the right people don’t know about it, it’s not working for you!
Here are six guidelines to …
How do you blog?
March 25th, 2009
You might use Wordpress (my favorite) or Blogger or Typepad for your blogging platform, and for each there are advantages. But do you occasionally feel overwhelmed by the best way to publish your non-text content? And how do you include the ability for your readers to easily share your media content via their network of …
Designing Solutions
March 11th, 2009
You may have an in-house design team, or you may outsource your design work. But are you getting the most our of your web designer(s)? Web designers do more than just push pixels & operate software. They are experienced with the way the web works and how users interact with it. They also understand …
Ready, Aim, Fire!
March 2nd, 2009
When you’re building a company and its web presence, you should always ask yourself who you’re targeting. And if the answer you come up with is long, detailed and involved, you need to prioritize. Which of these people are most important? If the answer is that they’re all equally important, you likely have a problem.
The …
Create Your Own Social Network?: Yes We Can!
February 25th, 2009
By now you’re probably leveraging all those social networks out there to benefit your business. You’re on Twitter, Facebook, YouTube, and LinkedIn. But what if you want to create your OWN social network? One that uses your own brand, and plays by your rules? There is an answer: Ning.
Your network on …
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