Twitter Drives More Traffic to Press Releases than Any Other Social Network

November 11th, 2011

Ever wonder how to get your company news noticed by more people? Share it in Twitter! According to the research conducted over several months by PR Newswire and Crowd Factory, Twitter drives the most traffic to press releases than any other social media platform (including Facebook).
After analyzing thousands of press releases, the study …

Posted in MarkEDing, Online PR, Social Media, Twitter

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The Science of Sharing & Social Consumers

October 27th, 2011

Since many of us marketers are so pressed for time, there is nothing like a good & geeky infographic to learn something new. Mashable shared a great one yesterday in the article Social Consumers and the Science of Sharing [INFOGRAPHIC] that gives us an in depth look at the “new social consumer”  that  features …

Posted in Blog, Geeky Web Marketing Data

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Photos & Video Can Boost Your Social Media Marketing Campaign

September 22nd, 2011

Unless you have been living under a rock, you know how popular photo/video sharing is.  It is so popular in fact,  there are dozens of sites devoted to just sharing images: Flickr, YouTube, Vimeo, Picasa, PhotoBucket to name a few. Here are some interesting stats regarding image sharing:

The average American Internet user watches 30 minutes …

Posted in Blog, Marketing Strategy, Mobile Marketing

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How Your Facebook EdgeRank Score Can Affect Your Web Marketing Strategy

September 16th, 2011

Do you ever wonder why some Facebook posts are read by many and some seem to go unnoticed? If Facebook displayed every post by every page and friend in your news feed, you would be overwhelmed. So Facebook uses EdgeRank:  a formula used to determine your page’s value.
Most marketers have probably heard of …

Posted in Facebook, Social Media

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Reach Relevant Industry Professionals with LinkedIn Advertising

August 31st, 2011

I spent some time recently researching LinkedIn advertising options, and quickly realized that promoting your company’s profile or webpage on LinkedIn could be well be worth your time.
I was happy to learn the process is very similar to Facebook advertising (you create a campaign, set a budget and target your reach). Like Facebook advertising, …

Posted in LinkedIn, MarkEDing, Marketing Strategy

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