Author: Amy Dunn
67 Posts
Should Press Releases Be Shared on Social Media Platforms?
December 19th, 2011
I came across a great article last week on Forbes by contributor and public relations professional Robert Wynne: Should You Post Press Releases In Social Media?
To me, its a no brainer. Of course we need to utilize social media to distribute press releases (in my humble opinion). But I was so intrigued by the …
Pop Quiz: How Well Do You Know Your Marketing Terminology?
December 14th, 2011
At Web Marketing Therapy, we believe that knowledge is power. The first step in coming up with a solid marketing plan is know what heck you are talking about!
For those who may not know every single web marketing buzzword; there is help! Maggie Georgieva at Hubspot has released a new Ebook many of …
What NOT to Tweet and other bits of cyber wisdom from Dan Zarrella
November 29th, 2011
Dan Zarrella, award-winning social media scientist at HubSpot and brains behind the “Science of…” Webinar series, recently conducted a study on the Clickthrough rate (CTR) on link-containing Tweets that used certain words, characters and phrases.
In the article, 10 Words That Will Increase (or Decrease) Your Twitter CTR, Dan shared the result of his research on …
Twitter Drives More Traffic to Press Releases than Any Other Social Network
November 11th, 2011
Ever wonder how to get your company news noticed by more people? Share it in Twitter! According to the research conducted over several months by PR Newswire and Crowd Factory, Twitter drives the most traffic to press releases than any other social media platform (including Facebook).
After analyzing thousands of press releases, the study …
The Science of Sharing & Social Consumers
October 27th, 2011
Since many of us marketers are so pressed for time, there is nothing like a good & geeky infographic to learn something new. Mashable shared a great one yesterday in the article Social Consumers and the Science of Sharing [INFOGRAPHIC] that gives us an in depth look at the “new social consumer” that features …
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