New lynda.com Video-Insights from an Online Marketer

November 8th, 2012

Today, nearly every business or organization has an online presence with the website being the nucleus of all online marketing efforts. Add other pieces to the online marketing puzzle; social media platforms, search engine marketing, online advertising, email and affiliate marketing and you have a robust online marketing footprint….Or do you?

Looking objectively at your total …

Posted in Ask the Marketing Therapist, Blog, MarkEDing, Marketing RX, Multitasking Marketing, Self Help Marketing Resources, Small Business, Social Media Marketing, Tools, Web Marketing Resources, Web Marketing Tips

Read this Blog

Eight Tips to Improve Your LinkedIn Profile

May 24th, 2012

I admit it; I was late to the LinkedIn game. While my early adopter friends were creating professional profiles and joining groups, I took the “set and forget” approach for my profile because initially, I didn’t “get it.” That was until I began using LinkedIn as part of client’s marketing messaging distribution. Adults learn by …

Posted in Entreprenurial Marketing Advice, LinkedIn, Marketing RX, Marketing Strategy, Social Media, Social Media Marketing, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

GM Ad Pull Sheds Light on Social Media Advertising

May 19th, 2012

Early this week, I wrote a blog post for a client about General Motors’ announcement that it was no longer going to advertise on Facebook. In gathering information for the post, I came across a story about a new business that advertised on Facebook and thought their experience could provide insight for those who may …

Posted in Blog, Entreprenurial Marketing Advice, Facebook, Marketing Strategy, Marketing that Matters, Web Marketing Best Practices, Web Marketing Tips

Read this Blog

Social Media Writing Tips from an Unlikely Content Creator

May 8th, 2012

I am living proof that learning web marketing is not only doable, it’s fun! Only a short while ago, I had a strong sales and marketing resume, but lacked social media marketing skills. After reading the book Groundswell, I understood the need to embrace it or become a dinosaur, so I dug in and learned …

Posted in Blog, Multitasking Marketing, Search Engine Marketing Help, Search Engine Optimization, Social Media, Social Media Marketing

Read this Blog

Online Marketing Basics for Busy People

September 16th, 2011

While assisting a client with her spa business both with offline brick and mortar items (like re-evaluating paint colors to quality of towels used) to the click and mortar ones such as branding, website optimization and social media, it became blindingly clear that our biggest challenge was to sit down and carve out an online …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Small Business, Web Marketing Best Practices, Web Marketing Tips

Read this Blog