Web Marketing Therapy

Social Media Writing Tips from an Unlikely Content Creator

May 8th, 2012

I am living proof that learning web marketing is not only doable, it’s fun! Only a short while ago, I had a strong sales and marketing resume, but lacked social media marketing skills. After reading the book Groundswell, I understood the need to embrace it or become a dinosaur, so I dug in and learned …

Posted in Blog, Multitasking Marketing, Search Engine Marketing Help, Search Engine Optimization, Social Media, Social Media Marketing

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Online Marketing Basics for Busy People

September 16th, 2011

While assisting a client with her spa business both with offline brick and mortar items (like re-evaluating paint colors to quality of towels used) to the click and mortar ones such as branding, website optimization and social media, it became blindingly clear that our biggest challenge was to sit down and carve out an online …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Small Business, Web Marketing Best Practices, Web Marketing Tips

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E-mail subject lines – The power of effective ones

July 20th, 2011

Last week I learned a valuable web-lesson regarding e-mail subject lines – and I’m not talking email marketing messages. I’m talking day to day emails that we need to make matter to get work done! While I pride myself on making subject lines clear when creating a fresh new one, I haven’t always been as …

Posted in Blog

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