7 Takeaways From #BDI: Social Media As a Marketing, Branding & Service Platform

January 15th, 2010

This week, I had the pleasure of attending a seminar in New York City on Social Integration: Harmonizing Social Channels into the Marketing, Communications & Service Platform. The Business Development Institute put on this fantastic event that included case studies and roundtables for social media marketing, PR and communication professionals. Top-notch speakers included:

Michael Mendenhall: CMO, …

Posted in Blog, Entreprenurial Marketing Advice, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Technologies, Twitter

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How to Avoid Critical Email Marketing Mistakes

December 31st, 2009

In our world of mass information, email marketing can be both a challenge and a boon. Despite the new social media age, email marketing is still a quick and cost-effective way to reach out to your target audience. Yet, all too often we see talented professionals with outstanding services to offer- but are not approaching …

Posted in Blog, Email Advice, Email Marketing, Free Therapy Advice, Marketing Strategy, Social Media Marketing

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Measure & Monitor the Top Brands Social Media Engagement

December 29th, 2009

As the social web becomes more popular, companies are not only encouraged to enter this virtual space, rather they are expected to. In addition to operating as a customer service tool, social media humanizes a brand and provides a two-way communication channel between buyers and sellers. Thanks to social media, if customers have a service/product …

Posted in Blog, Small Business, Social Media, Social Media Marketing, Tools

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The 2009 Reference Guide: 99 Best Social Media & PR Blog Posts

December 22nd, 2009

I stumbled upon this article yesterday on Twitter and thought our wild web people would be intrigued by this compilation of blog posts. Adam Vincenzini of The Comms Corner selected the 99 Most Useful Social Media and PR Blog Posts of 2009. He breaks them down into the following categories: general social media, Twitter, PR, …

Posted in Blog, Marketing Strategy, Online PR, Social Media, Social Media Marketing, Tools, Twitter

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5 Easy Marketing Commitments to Make 2010 a Big Business Year

December 22nd, 2009

To continue our dedication to being your virtual marketing team, we are highlighting five favorite blog posts that guide and prescribe successful web marketing tips and advice to serve and support the life of your organization.
1. Strategize and Think BIG About Business to Invest in Smart Marketing.
Aim High with Your Web Marketing but PLEASE Execute …

Posted in Blog, Marketing Strategy, Social Media, Social Media Marketing, Tools, Web Marketing Tips

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