Web Marketing Therapy

The Art of Web Analytics: How to Avoid Analysis Paralysis and Focus on the Metrics that Matter to Your Business

May 5th, 2010

When we think of web analytics, most people think of data. Lots and lots of data. After all, the web is the most trackable marketing medium out there. So how do you avoid analysis paralysis and help ensure your analytics efforts are paying off?
While colleting data is defintiely a large part of web analytics, the artful …

Posted in Blog, Tools, Web Analytics

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Web Marketing Friday Funny – Have You Filed Your Taxes Yet?

March 19th, 2010

The weeks leading up to April 15th are the most dreaded time of the year for me. And I’m pretty sure I’m not alone on this. Are you with me? On top of running our businesses, we have the added pressure of filing and paying our taxes. And for those of us who aren’t expecting …

Posted in Blog, Comic Relief, Small Business

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Google AdWords: Optimize Your PPC Landing Pages to Increase Paid Search Advertising Conversions

March 18th, 2010

Want to boost your pay per click advertising conversions and maximize your Google AdWords spend? Where you direct your users after they click on your ad is a critical element to consider. In addition to your click through rate, the destination URL used in your ads is an important factor in determining your Google quality …

Posted in Paid Search

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Twitter Trailblazers: The “Kogi Effect” and Other Social Media Success Stories

March 17th, 2010

Organizations are doing great things on Twitter – and it’s not just buzz. There are examples cropping up every day of how Twitter is helping businesses connect directly with people in ways that could never have been imagined before. Ellen DeGeneres used Twitter recently when she visited the UCSD campus and sent students on various …

Posted in Blog, Small Business, Social Media, Social Media Marketing, Viral Phenomenon

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SEO and PPC Lessons Learned from MTV’s Jersey Shore: Snookie and Your Search Engine Visibility

January 28th, 2010

Confession. I have to admit that I’ve seen MTV’s Jersey Shore on more than one occasion. In fact, the Season 1 Reunion celebrated new levels of meaningless hook-ups, breaks ups, and wasted hair and tanning product that left me traumatized for days. But just when I thought I’d lost too many brain cells, our friends …

Posted in Paid Search, Search Engine Marketing Help, Small Business, Web Marketing Tips

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