Web Marketing Therapy

Is Your Direct Mail Campaign Alive and Kickin’? Or Pulling a Weekend at Bernie’s?

January 9th, 2009

As Lorrie mentioned in her previous blog post, we were out and about spreading the gospel of web marketing yesterday to small businesses owners and managers eager to launch into success in 2009!
In the process, I met Sean Russel, the director of mail and data services at V3 Printing. He told me a great story …

Posted in Positive Role Models, Tools

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Have You Googled Yourself Lately? Plus Other Free Online Reputation Management Tools

January 5th, 2009

In the past, we’ve recommended web marketing must haves for monitoring your brand, including free tools like Google alerts. This recent article in MarketingProfs gives us Six Free Tools for Online Reputation Management! Yes, SIX great tools- and they’re all FREE.
This is perfect for those of us with control issues. You can learn how to …

Posted in Control Issues, Small Business, Social Media, Tools, Web Marketing Best Practices

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Do you Squidoo? How this Web Marketing Obsession Can Help You Build Links, Drive Traffic and Enhance Your Search Visibility

December 30th, 2008

As part of her List of Favorite Social Media Sites, Amy mentioned SQUIDOO – a popular a network of web pages (called “lenses”) that users can build on any and every topic under the sun! The site’s creator Seth Godin encourages lensmasters to donate their royalties to charities, including the Acumen Fund. In October 2008, …

Posted in Obsessions, Social Media, Tools

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Another Reason to Twitter – Enhance Your Customer Service

December 16th, 2008

When our Web 2.0 Fear Specialist blogged about the Who, What and Why of Twitter, she talked about how companies are using Twitter to grow their business and connect with customers. In addition to all the “Tweeple” already promoting their companies on Twitter, some are utilizing this platform to boost their customer service in winning …

Posted in Social Media

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Putting on “Real” Pants to Celebrate Clients Who Epitomize Go Big or Go Home Web Marketing!

December 3rd, 2008

Being part of an amazing pajama PR/marketing team means that the dress code on a typical work day is come-as-you-are… when-you-roll-out-of-bed. (I like being comfortable – so sue me!) Sometimes it gets to the point when my scruffy grad student husband (read: no dress code there either) will turn to me and beseech me to …

Posted in Positive Role Models

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