Author: treatmentspecialist
72 Posts
Social Media Marketing Boosts Business and “Cool Factor” for These WMT Positive Role Models
April 16th, 2009
Photograph your love.
This is more than just a tagline for Gabe Cano and Glen Hodges of Specialty Color Services in Santa Barbara, California.
When Glen and Gabe came to speak at our Social Media Marketing class at UCSB, they shared their experiences – both hits and misses – using Facebook to promote their business.
But most of …
How Blake Mycoskie has Made the Business of Giving Pay Off for TOMS Shoes – A WMT Positive Role Model
April 8th, 2009
Blake Mycoskie’s daring philanthropic business model for TOMS Shoes is at the crux of the hugely successful company that fuses style and sustainability.
The TOM’S Mission is simple:
For every pair of shoes purchased, TOMS gives a pair to a child in need.
But how does Mycoskie do this?
TOMS runs on a tight marketing budget and doesn’t …
Forget Twitter – It’s All About Nano-Blogging on Flutter!
April 6th, 2009
Thanks to SlateV.com for this hilarious viral video!
April Fools’ Web Marketing Pranks: You Got Us, Lululemon!
April 1st, 2009
This morning, Lululemon Athletica tweeted out the announcement its new e-commerce site!
“What do you guys think of the site? We’re pretty thrilled it all made it up without a hitch!” said @lululemon.
Followers were taken to the new Lululemon web site page – an off-brand site complete with dancing logos and dummy text that simply …
How to Get a Boost in the Blogosphere from Technorati
March 31st, 2009
So you have a blog. Now what?
An easy way to start getting found by readers is to submit your site to blog search engines and catalogs like Technorati. Technorati is THE authority in the blogosphere.
Users search its powerful database with millions and millions of blogs. By “claiming” your blog on Technorati and strategically optimizing your …
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