Pamela Sherman

Author: Pamela Sherman

57 Posts

Entrepreneurial Success: Tips for Understanding & Overcoming FEARS

October 31st, 2009

Here are some tips to achieve greater success by understanding and overcoming FEARS –for yourself, your business, and your customers/clients:
1) IDENTIFY FEARS:
First, identify your own fears.  Sometimes you’ll know them consciously when the feeling arises and it’s clear to you.  Other times, our subconscious minds may cover them with symptoms of procrastination, avoidance, and …

Posted in Ask the Marketing Therapist, Blog, Free Therapy Advice, Marketing Interventions, Small Business, Tough Love, Web Marketing Deep Thoughts

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Is your company creating “Customer Icebergs” or “Customer Radiants”?

October 28th, 2009

A new level of frustration and interest in CUSTOMER SERVICE has been accelerated by my recent move across country.  My increase in purchasing activities to convert our new NYC apartment into a home, has thrown me into the middle of some very irritating and time consuming customer service situations.
I keep asking myself, “How did things …

Posted in Blog, On the Couch, Small Business, Social Media, Web Marketing Deep Thoughts

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Successful Businesses Engage in Good Matchmaking!

October 19th, 2009

Think about it…  Good businesses really engage in the art of matchmaking – and they do it well!
For business success and longevity, you and your customers need to be a “match.” If customers aren’t the “right fit,” you’ll be mismatched, and definitely out-of-luck.  Also, if you’re not conscious of how to best fulfill your …

Posted in Blog, Free Therapy Advice, Marketing Interventions, On the Couch, Small Business, Web Marketing Best Practices, Web Marketing Deep Thoughts

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Faster & Better – Exploring the CyberWorld for Business Growth

October 16th, 2009

One of the things a long-time business mentor and associate of mine, Rick Citron says, is that so much of creating and growing a successful business is having an “on-going commitment to doing things better and faster.” –That means internally within your business, and of course, for your customers.  However, we must be mindful, as …

Posted in Blog, Daily Inspiration, On the Couch, Wild Web Women, eCommerce

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Big News: Internet Advertising Exceeds TV Advertising in the UK!

September 30th, 2009

According to a study done by the Internet Advertising Bureau and PriceWaterhouseCoopers, online advertising in the UK has overtaken television expenditure for the first time!
The study says that “online spending grew 4.6% in the first half of 2009, while TV spending shrank 16.1%.”
Online advertising for the study was qualified as: email campaigns, classified adverts, display …

Posted in Blog

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