Business Success: Questions for Boosting Your “CUSTOMER I.Q.”

March 28th, 2009

As business owners, we all need to be constantly reminded to step out of our company shoes and mindsets… and into our customers’ shoes and WORLDS.
“The more about customers we know, the more we can grow… by walking the walk and talking the talk!”
For today’s blog, I wanted to present some important questions to help …

Posted in Ask the Marketing Therapist, Blog, Comic Relief, Daily Inspiration, Marketing Interventions, Motivational Marketing Quotes, On the Couch, Small Business, Social Media, Web Marketing Best Practices, Web Marketing Tips

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Small Business: A Good Obsession is a “Customer Obesession”

March 12th, 2009

Just like people, an organization can have it’s ailments and obsessions; they too can have an O.C.D.!
There are many obsessions that distract entrepreneurs from their purpose.  For instance, some businesses worry far too much about the competition, becoming afflicted with the O.C.D. – “Obsessive Competition Disorder.” Being aware of your competition and building competitive strategies …

Posted in Blog, Comic Relief, Daily Inspiration, Marketing Interventions, Motivational Marketing Quotes, Obsessions, On the Couch, Small Business, Web Marketing Best Practices

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Business Inspiration: Create Your Luck!

March 9th, 2009

For the month of March, in honor of  ST. PATRICK’S DAY, I wanted to explore the rather illusive “CONCEPT OF LUCK”…
How can we inspire and activate our potential for “good luck”… to bring forth a seemingly magical “synchronicity” of events for the betterment of our lives and our businesses?  What can we learn from all …

Posted in Ask the Marketing Therapist, Blog, Daily Inspiration, Marketing Interventions, Motivational Marketing Quotes, On the Couch, Positive Role Models, Small Business, Web Marketing Best Practices

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The Web Future: With Internet Entreprenuer-Guru Marc Andreessen

February 24th, 2009

During a recent late work night, before falling asleep, I caught Marc Andreessen on TV being interviewed by host Charlie Rose (who I believe is still one of the best interviewers out there).  So, instead of calling it a night, I just had to stay up and watch because I knew it would be something …

Posted in Blog, Comic Relief, Daily Inspiration, On the Couch, Positive Role Models, Small Business, Technologies, Tools, Viral Phenomenon

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Small Business: Got Commtrol (Communications + Control)?

February 17th, 2009

Are you controlling your communications or is IT controlling you?

A growing number of small businesses today are in need of regaining “commtrol” (communications + control) to tame as well as harness the true power of the “communications beast” (around us and within us).  It’s an important business empowerment process… like creating a “COMMUNICATIONS-diet” and …

Posted in Ask the Marketing Therapist, Blog, Comic Relief, Control Issues, Daily Inspiration, Positive Role Models, Small Business, Technologies, Tools, Tough Love, Web Marketing Best Practices, Web Marketing Mantra, Web Marketing Tips

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