Research confirms that over 90% of Internet users utilize search engines to find products, services, or information. Search Engine Marketing (SEM) is a critical medium for brand awareness and customer acquisition, and a lucrative way to reinforce and drive home online and offline market efforts. You will learn about the main components that make up Search Engine Marketing.  You will leave with a breadth of information, best practices, and ways to effectively incorporate SEM into your marketing efforts.

No related posts.

Learn how Search Engine Optimization (SEO) works and what YOU need to know to become an SEO web geek!

As part of their training, baby elephants are chained to a stake in the ground. The baby pulls and struggles to break the chain, but due to their small size, they are unable to break free.   Eventually the elephant gives up trying.  Regardless of their HUGE size and ABILITY to free themselves-they are held back by their FALSE BELIEF that they CAN’T break free from the tiny little chain.

This story is such a great reminder to take a close look at what is holding YOU back from success.  What beliefs do you hold that don’t allow you to accomplish your goals?

You CAN break free, you just have to TRY!

Lorrie was asked to prepare 10 educational webinars for the Scheinfeld Center to support their goals by educating Entrepreneurs on what else, WEB MARKETING.   She covers a wide array of topics and we’ll share the video’s over the next couple of weeks!

One of my favorite topics is blogging!  It’s an easy, fun way to talk about your business and demonstrate your expertise!   Join Lorrie as she shares “The Six Secrets to Successful Blogging to Boost Business”!

Want to learn more about blogging!  The Wild Web Women can customize training to fit YOUR business and teach YOU how to do it!

JWT illustrates 12 Steps for an effective Social Media Strategy-so sit back, watch the video and get ready to take notes.  You’ll be ready to hit the Wild Web (or at the very least start formulating your strategy) with your new knowledge to increase YOUR brand awareness online!

>

Need help putting together your plan or making it a reality?   The Wild Web Women would love to help out – we can train YOU how to do it OR you can let us take the reins! Just hop on The Marketing Therapist’s couch and she’ll have you drinking the social media kool-aid in no time!

Social Media is making its mark across the board – one that isn’t going anywhere soon!  Go ahead, jump into the social media waters the RIGHT way – utilizing these platforms to boost your credibility and brand recognition, (not just as a way to rattle off useless tweets or status updates)!  The sooner you jump on the bandwagon, the sooner you can begin adding value to your clients and customers through YOUR expertise in YOUR field!

You can boost your know-how by checking out our free resources, like “Master the Art of Twittering – What Business and Blog Owners Should Know.  A Twit-orial!

He begins the article “6 Reasons to Rethink Your Website” by explaining that websites need to be an experience (social, mobile and interactive!)  He then outlines brilliantly why you should take a close look at your website design and online presence and ensure that you are reaching your target market through all available means that make sense for YOUR business and target market, while you engage your customers/clients online, reward their loyalty and control what is being said about your business on the web.

Frank’s article is an excellent example of WHY the Wild Web Women® of Web Marketing Therapy® believe there are no SHOULDS only COULDS!  What works for one business may not work for another – there are no cookie cutter marketing plans that work for every single business.  As strategists one needs to look at the whole marketing puzzle and only implement items that make sense for YOU!

Is it time for you to rethink YOUR website?

We would love to help you put together all the pieces of your marketing puzzle!

No related posts.

Did you know that a lot can be told about your business by checking out your website?  My first stop was a look at the site itself which I found a tad difficult to navigate (they were running google analytics though, which meant we could potentially get a good look into how well their website was working (read Emilia’s great post about this wonderful tool), quickly followed by a visit to the WebsiteGrader.com by HubSpot, one of the Wild Web Women’s favorite tools!  It’s a free tool that allows you to enter in a website URL (along with a few competitors if you wish) and then it rates the site based on an algorithm taking into account different variables such as social media,  search engine data, the structure of your website, site performance , how long the domain has been registered and when it expires as well as approximate traffic to your site.

It only takes a few moments before your report is created, outlining all that the Website Grader found!   This can be used as a brief guideline on changes that can be made to a site to improve its rank and more importantly the effectiveness!

This is a great jumping off point if you are considering making tweaks or changes to your site-it let’s you know where you can improve as well as areas you are doing well.  I ran the report for Web Marketing Therapy too in order to show my dad an example of how improvements to a site combined with a great web presence through social media and other online efforts can boost a site’s effectiveness .  WMT’s score last month was a 98-great by any standards, but when I ran the report we had improved a point up to 99!  By combining the art and science of web marketing, as well as constant attention to what works and what doesn’t-(if it ain’t working-CHANGE IT!),  we have been able to maintain a strong grade (almost perfect, you might say!)  Just in case you were wondering, the company I was checking out scored a 79-not bad, but leaves plenty of room for improvement!

Take a moment to grade YOUR business.  If you have questions about how to improve your online presence perhaps it’s time to set up a therapy session with The Marketing Therapist!