Nicki Gauthier

Author: Nicki Gauthier

136 Posts

Web Analytics Friday Funny

May 25th, 2012

I shared this Google Analytics video with my UCSB Extension Web Analytics class and I thought it was a good Friday funny to share with you. I think we all know the sickness – paralysis from analysis – and my recommended remedy is to take a break so you can go back to work stronger …

Posted in Comic Relief, Web Analytics

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Marketing Yogi Tips from Lululemon

May 23rd, 2012

In order to become a Marketing Yogi, one must meditate on strategy, stretch for their current customers and target market, and inhale and exhale branding and communication best practices. Here are Marketing Yogi examples from Lululemon to help guide you through your marketing meditation practice. (In no particular order.)
1. They use humor to engage and entertain. Watch their …

Posted in Branding, Marketing Strategy, Marketing that Matters, Motivational Marketing Quotes

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Is Instagram Right for Your Brand?

May 15th, 2012

Instagram is a “fast, beautiful and fun way to share your photos with friends, family (AND your target market). Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.”
Before you embrace any social network, there …

Posted in Marketing Strategy, Social Media, Social Media Marketing, Technologies, Tools, Web Marketing Tips

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Monday Motivation from Amazing Women

February 27th, 2012

The WMT team loves them some Mae West. Her words inspire and motivate us often. Renee quoted Mae: “An ounce of performance is worth pounds of promises” in this blog post Wild Web Wisdom Quotes Of The Week. And Lorrie quoted Ms. West:  ”A dame that knows the ropes isn’t likely to get tied up” in this blog post: Monday Marketing Motivation a …

Posted in Motivational Marketing Quotes

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Communicate Brand Message without Grammar Mistakes

February 20th, 2012

I, like many others, have a fear of publishing an article, post, update, or tweet with a grammar mistake. Unfortunately, I have posted plenty of grammar mistakes. Bookmark, save, and print this post to make sure your messages are clearly communicated without grammar mistakes.

#1: It’s vs. its

Examples: It’s raining today. The dog wagged its tail.
Note: The …

Posted in Blog, Branding, Personal Branding, Small Business

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