Web Marketing Therapy

Is your Marketing Collateral boosting your Professional Self-Esteem?

July 11th, 2011

The way you see yourself will determine how people see you. – Paulo Coelho
I read this quote on the Radiant Organizing blog and took a minute to ponder this from a mental self-image perspective, then quickly turned it into a marketing lesson (Oh, don’t act surprised, I breathe marketing…can’t help it!)
Just as the way we …

Posted in Daily Inspiration, Marketing RX, Monday Marketing Motivation, Web Marketing Best Practices, Web Marketing Deep Thoughts, Web Marketing Tips, Website Design

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SUCCESSful Reading – Advice from The Marketing Therapist

July 10th, 2011

Being a passionate, productive and purposeful professional does not happen overnight. It also does not sustain without continuing education. As far as ongoing education, how many times do you hear “you should read this book” (as it relates to business) but then think “uh yeah, in my spare time!!???”
I don’t have the bandwidth to read …

Posted in Marketing RX, Self Help Marketing Resources, Women in Business

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Stop Making Web Marketing So Damn Difficult

July 9th, 2011

Yes, The Marketing Therapist (me!) has fallen off her therapist chair a bit…but bear with me, this web marketing intervention (ahem, rant) yields sound advice.
I’ve been in the wild web marketing world since 1999 (think dot-com hey-day), through the dot-bomb bust (think networking events turned into beg-for-job-fests) and now, in tougher economic times (but an …

Posted in Ask the Marketing Therapist, MarkEDing, Marketing Interventions, Marketing RX

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Marketing Therapy Savior Phrases

July 5th, 2011

As I manage my client’s web marketing (as well as my own!), I tap the power of some super marketing therapy phrases that help maximize communications and results. Marketing doesn’t manage itself – it takes control, leadership, momentum and partnership. Feel free to steal these phrases below (it’s ok to be a web marketing kleptomaniac!) …

Posted in Marketing RX, Marketing Sugar, Netiquette, Web Marketing Deep Thoughts, Web Marketing Dictionary

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Netiquette Tip: Tweet Responsibly

June 9th, 2011

A common marketing therapy session question is “how do I use Twitter to get more business?”
Since this is such a common question, I thought I’d answer it here to support more passionate professionals.
Web Marketing Therapy Advice: Know netiquette and tweet responsibly!
Twitter Netiquette is simple:
-Tweet things that are of value to your target customer
-Be a web …

Posted in Netiquette

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