Author: Lorrie Thomas
602 Posts
Marketing Rx: Make the Most of Your Meta Tags
September 25th, 2012
It seems that on 90% of our free consultation calls, I have to point out that a company’s website has poorly optimized meta tags. Stuff like this bugs the *&^% out of me. The bulk of people search for products, services and information via search engines and the majority of websites aren’t optimized to help …
Online Press Page for Marketing Power
September 4th, 2012
I just wrote an article on Web Marketing Today called Creating an Online Press Page that is your marketing prescription for this week.
If you have a press or news page you need to read this to get ideas for optimization and to make sure you are using best practices to get the most marketing power …
Handling Social Media Snafus
August 29th, 2012
I was recently interviewed for an article in Investor’s Business Daily on the topic of Social Media Posts Gone Wrong. Amy Alexander wrote a great piece on what business owners can do if someone on their staff (or outside vendors) “didn’t mean to post it”.
The advisory team at Web Marketing Therapy gets called in a …
Mixing Emails and Emotions Can Be Deadly
August 27th, 2012
Email and emotions can me a deadly mix when it comes to brand or professional management. This advice applies to you individually as you email with customers and potential customers. My advice today is also is something you will want to share with your employees so they also are mindfully helping your organization with …
Online PR – How to Write a Press Release
August 3rd, 2012
Increasing media visibility is a great way for organizations to get in front of customers. What many business leaders don’t know is that they don’t have to hire an expensive public relations firm or wait for the media to notice them to earn media visibility – they can create their own buzz! Today’s web-driven world …
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