Lorrie Thomas

Author: Lorrie Thomas

602 Posts

Marketing Rx: Make the Most of Your Meta Tags

September 25th, 2012

It seems that on 90% of our free consultation calls, I have to point out that a company’s website has poorly optimized meta tags.  Stuff like this bugs the *&^% out of me.  The bulk of people search for products, services and information via search engines and the majority of websites aren’t optimized to help …

Posted in Search Engine Optimization

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Online Press Page for Marketing Power

September 4th, 2012

I just wrote an article on Web Marketing Today called Creating an Online Press Page that is your marketing prescription for this week.
If you have a press or news page you need to read this to get ideas for optimization and to make sure you are using best practices to get the most marketing power …

Posted in Online PR

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Handling Social Media Snafus

August 29th, 2012

I was recently interviewed for an article in Investor’s Business Daily on the topic of Social Media Posts Gone Wrong.  Amy Alexander wrote a great piece on what business owners can do if someone on their staff (or outside vendors) “didn’t mean to post it”.
The advisory team at Web Marketing Therapy gets called in a …

Posted in Social Media Marketing

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Mixing Emails and Emotions Can Be Deadly

August 27th, 2012

Email and emotions can me a deadly mix when it comes to brand or professional management.  This advice applies to you individually as you email with customers and potential customers. My advice today is also is something you will want to share with your employees so they also are mindfully helping your organization with …

Posted in Ask the Marketing Therapist, Email Advice, Email Marketing

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Online PR – How to Write a Press Release

August 3rd, 2012

Increasing media visibility is a great way for organizations to get in front of customers.  What many business leaders don’t know is that they don’t have to hire an expensive public relations firm or wait for the media to notice them to earn media visibility – they can create their own buzz! Today’s web-driven world …

Posted in Online PR

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