Lorrie Thomas

Author: Lorrie Thomas

602 Posts

Marketing in an Educational Way: markeding

May 9th, 2013

I gave a talk at a local Pecha Kucha event called: markeding – the mashup of marketing and education.
If you are wondering what the heck Pecha Kucha is…it is a presentation where the presenter has to deliver a talk in 6 minutes and 40 seconds…20 slidesx20 seconds a slide…timed (I have no control over the …

Posted in MarkEDing

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Make Time for Marketing

May 7th, 2013

All too often, I hear business owners say things like:
“I’m so busy, I don’t have time to work on marketing”
“When I am done with my new website, I need to start marketing”
“Marketing is something that only wealthy companies can afford”
Wrong, wrong and WRONG! Marketing is about making relationships.  Relationships are what fuel a business.
See graphic …

Posted in Marketing Interventions

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Social Media Disclosures Need Strategy

May 1st, 2013

There has been a lot of buzz in the media about the new ability for businesses to disclose financials via social media.

My inspiration for this post came from this last piece of buzz on DealBo%k called Businesses Take A Cautious Approach to Disclosures Using Social Media.

The Securities and Exchange Commission’s (SEC) decision to authorize the …

Posted in Blog

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Twitter Hacking – Social Media and Responsibility

April 24th, 2013

The recent news about Twitter’s hacking and how it exposes “social media weakness” does expose weakness in Twitter’s security, but it makes me think about what social media is all about and what part we (as social citizens) need to do. As worrisome as this hack can make investors and users of Twitter, I actually see …

Posted in Blog

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Marketing Must – Make New Friends but Keep the Old

April 16th, 2013

Make new friends,
but keep the old.
One is silver,
the other is gold.
Web marketing babble often fixates on how to get new awareness, new leads, new business…new, new, new.
Marketing on the web isn’t only about getting shiny new business, it is about leveraging all it’s wonders to keep and build old relationships.
Think about how you can use …

Posted in Blog

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