About

Web Marketing Therapy is a brain-powered full-service marketing agency that guides and prescribes successful marketing efforts for the life of your organization. The "Wild Web Women™" team is your virtual think-tank for bridging the art and science of the web to maximize meaningful results. Our holistic approach makes organizations healthy and wealthy.

WMT's Agency Services

Meet the Wild Web Women™ of WMT!

Lorrie Thomas View Lorrie's Blog Posts

Lorrie Thomas

The Marketing Therapist ™

Being "not like the other kids" has fortunately evolved into a functioning personality disorder for Lorrie. Being a bit (ok, maybe more than a bit) of a she-geek, winning the oratorical contest in 6th grade was her first taste of being rewarded for nerdy behavior, kick-starting a passion for sharing other people's stories and launching a life-long sick desire to talk in front of large groups of people.

While her Honor's Society high school peers were off to college, Lorrie attended the prestigious School of Hard Knocks where she moved to the low-cost-of-living community of Santa Barbara and worked full time and went to school at night. Her people-meets-sales skills landed her promotions in retail and she soon ended up in management at a foo-foo department store, where a personal shopping client who worked one of those hard to explain internet jobs offered her a "drop out of college you'll make a lot of money on the internet" job. Lorrie needed to satiate her 'not like the other kids' ways, so she told her friends and family that she was quitting it all to sell "clicks." Some intervention attempts were staged, but Lorrie persisted and ended up a leading online advertising network. Although the job was lucrative, driving traffic to sites that had gargantuan ad budgets and no business models was un-fulfilling. While other dot-commers were buying new cars and partying like it was 1999 (oh wait it was), Lorrie took her dot-com cash, left the victim triangle of strategic-less marketing and pulled some serious shop therapy by going back to college.

Another start-up (See Anne Orfila's bio) pulled her in and although the dot-com boom was over, she found herself riding the dot-bomb ride with pride. She went from selling clicks to managing marketing campaigns and took her depth of online advertising CPM, CPC and CPA speak and added SEO, SEM, CTR, PPC, Email, Usability, CMS and other new nerd phrases to her vocabulary, giving her a breadth of expertise and securing a "veteran" status in her field. She tried to find her happy place climbing the ladder at other companies and finally came to terms with the fact that she had professional Attention Deficit Disorder and had to teach, speak, write and serve multiple clients at the same time to find self-satisfaction. She continued teaching at UCSB and Berkeley and when her clientele became too overwhelming to serve on her own, Lorrie tapped her former colleagues like Anne and Kelly to help her make small businesses BIG with the web then enrolled in graduate school to satiate her ADD/overachiever tendencies.

While researching businesses and critically evaluating the company she had, she had a Maslow's Hierarchy of needs self-actualization that although she helped people with their marketing (which she did really well), what she was really doing was marketing THERAPY. Listening to problems, solving problems, helping clients find answers within themselves, own their wants, get over fears of failure and let of marketing efforts that were dysfunctional were what her life purpose was about!

Lorrie soon recruited other talented marketers and built an amazing "Wild Web Women" (and man!) team to help save/stop more professionals from being dangers themselves and others. Lorrie is committed to using her superhuman marketing powers for good and speaks, writes and teaches with her authentic spunk and flair. Lorrie holds a Master of Arts in Organizational Management, is loving the wild web life and empowering professionals to manifest their marketing destinies. Well behaved women never made history, and being different has worked so far, so Lorrie has no intention of behaving any time soon.

Diagnosis: ADD, OCD, Perfectionist, Over-Communicates, Workaholic

Addictions: Facebook home page checking, Textual Harrassment, Crackberry Compulsive Checking, Twittering, Veganaise, Pandora Internet Radio. Haribo Gummy Candy, People

Obsessions: Seth Godin anything, Keeping Email Inbox Quantity low

Phobias: Having a creative idea slip through the cracks, getting a passive aggressive email message that was worthy of a phone call and not getting it in time

Compulsive Behaviors: Spell checks all text messages before sending, can't leave a hotel without taking soap, opens and saves all email attachments, will only eat Haribo Gummies, no other gummy is worthy

Self-medicates with: Coffee, Anything with Sugar in it, Good Food, Good Wine, Great Company

Read More
Sarah Caminker View Sarah's Blog Posts

Sarah Caminker

Virtual Vixen

Known for her sly and sharp wit, Sarah's effervescent persona attracts people from all walks of life. Sarah's well known love for international travel, eclectic cuisine and crisp white wine add to her multi-dimensional character.

As a strategic and savvy web geek, Sarah pounds the pavement to get 'real' business done. Dedicated as she is, she served as Lorrie Thomas Web Marketing's first intern, specializing in PR and media relations. Her commitment to learning the ins and outs of web marketing enabled her to quickly adapt the online rules of marketing and PR to a traditional print background. She soon outgrew her intern britches and became a Wild Web Woman! Sarah proceeded to graduate Summa Cum Laude from the University of California at Santa Barbara with a B.A. in Communications and minor in Professional Writing-Business Communication emphasis.

Off to spread her wings, Sarah relocated to Los Angeles in order to work for a publishing company. Her primary focus was to oversee the digital and print marketing and promotion efforts for two trade publications and a national tradeshow. Desperately missing her old web geek days, she began doing PR and social media consulting.

Realizing her true love for the East Coast, Sarah moved to New York City and became part of the Web Marketing Therapy team-rejoining the Wild Web Women in action. Sarah possesses a passionate and thorough understanding of PR, social media, emerging online communities, and web and viral marketing. As the Virtual Vixen, Sarah helps clients to create, maintain and oversee their web efforts to generate buzz, receive local, national and international media coverage and grow followers and fans of a brand. Her creative, non-traditional approach and results-driven strategies make her the sassy and savvy Virtual Vixen!

Diagnosis: Detail-oriented perfectionist who loves to multi-task, lives for a challenge and gives an occasional snort while laughing

Addictions: Cleaning the Kitchen Four Times a Day, Mexican Food, Hair Supplies, Sour Candy, Asking "What If" Questions, and David Meerman Scott's Blog

Obsessions: Having the Room Chilly at Night, Networking, Semi-Serious Shoe Addiction, and Hand Sanitizer

Phobias: Not Having a Subject Line in E-mails, People Who Are Anti-Social Media, Typos, and Getting Lost

Compulsive Behaviors: Playing with iPhone, Talking about PR and Social Media with Strangers, and Watching Law & Order Reruns

Self-Medicates with: Kickboxing, Shoe Shopping, Ben & Jerry's Cherry Garcia Lowfat Frozen Yogurt, and Wine Tasting with Boyfriend

Read More
 	Emilia Doerr View Emilia's Blog Posts

Emilia Doerr

Client Treatment Specialist

A self-proclaimed content freak, Emilia grew up playing the piano, frequenting Southern California malls, and excelling at mathematics. Somewhere along the way, she fell in love with words, attended UCLA, and earned bachelor degrees in Mass Communications and American Literature.

It may have been her love for storytelling or multiple viewings of “Almost Famous,” but after graduating from college, the next practical thing for Emilia to do was become an entertainment reporter. After numerous internships on the West Coast, Emilia decided to move to New York City to pursue her “go big or go home” dream of climbing the almighty masthead and becoming a big time magazine editor.

However “go home” started sounding like a pretty attractive option after one blistering East Coast winter! (Side note: Emilia’s first experience with blogging was her online journal on Xanga.com called “Sucks in the City.”)

Needless to say, Emilia quickly realized that growing up in Los Angeles makes you evolutionarily unfit to endure any sort of inclement weather elsewhere. It’s totally true, you can take the girl out of the Valley, but you can’t take the Valley out of the girl.

However, moving back to the West Coast and leaving the Publishing Mecca behind meant having to find a way to translate her writing and editing skills into another meaningful occupation that she could pursue with equal passion.

The time Emilia had spent working as an entertainment reporter and copy editor at national entertainment and lifestyle magazines had opened her eyes to something that wasn’t taught in any of her UCLA media courses: How consumer publishing is often driven by advertising and circulation numbers, more so than the stories that filled its pages.

She also realized that many editorial decisions weren’t necessarily made by the writers and editors. They were often prompted and motivated by a more subtle force known as the Dark Side.

Emilia realized how the Message Makers in PR and Marketing were often covertly crafting and controlling the stories that written by reporters! That was enough to prompt her to leave the world of bluelines, red carpets, and media junkets and plunge wholeheartedly into the Dark Side.

Emilia now puts the power of storytelling to work as an Account Manager for Lorrie Thomas Web Marketing. She is passionate about helping individuals, companies and organizations by honing their own unique narratives so that they can tell and sell their compelling stories on the web. As a Treatment Specialist for Web Marketing Therapy, she helps clients achieve marketing well-being by understanding how to put the power of storytelling to work for their businesses in results-driven strategies that marry that art and science of web marketing.

Diagnosis: Loves sweating the small stuff (the beauty is in the details!) and is prone to excessive planning, over-thinking, and neurotic fits of tidying.

Addictions: Free music downloads, books on writing, and Macbook photobooth effects.

Obsessions: Broadway musicals, online shopping, and cocktails à la Mad Men. Pour me a Tom Collins or Vodka Gimlet, but hold the Old Fashioned!

Phobias: Typos, spiders, and dangling modifiers.

Compulsive Behaviors: Eating gummy candies in twos, singing in the car while driving too slow, and writing in lists of three (punctuated with serial commas).

Self-Medicates with: Nachos, spinning (ever hear those two words in the same sentence?), and dog walking.

Actor Most Likely to Portray Her In the Story Of Her Life: Rainn Wilson

Read More
 	Amy Dunn View Amy's Blog Posts

Amy Dunn

Web 2.0 Fear Specialist

Amy is the lone East Coast girl on the Web Marketing Therapy Team but has always wanted to live and play in Southern California- even if she just does it through the Web. As a teenager in Winston-Salem, she associated computers with math/science and her brother so never imagined she would one day use one. She turned her nose at the Computer Science class and felt that learning to play pong and working on a Commodore 64 was a waste of time. Although she has changed her tune over the years, she is very relieved that My Space did not exist when she was in High School for she may never have graduated.

She graduated with a Bachelors in Theatre Arts from Appalachian State University in North Carolina (at some point during the 90s) before setting out for a fabulous career in theatre when she began teaching and managing school programs for the largest regional theatre in the Southeast, The Alliance Theatre. This opportunity led to the role of Education Director at the Georgia Ensemble Theatre in nearby Roswell, GA. During her time with GET, she discovered her passion for marketing as she took on projects to promote the Youth Conservatory program.

She moved to The Art Institute of Atlanta where she remained for the next 6 years recruiting students and managing events for the Admissions and Communications departments. During this time, she began studying Social Media Marketing methods and utilized social media channels to reach out to prospective students, distribute press releases and promote events for the college. She joined the staff at Out of the Box Marketing where she continues to implement Social Media Marketing strategies for clients and is now working with the Lorrie Thomas Web Marketing Therapy Team to treat Web 2.0 Fears and other disorders, and to encourage and foster your addiction to Facebook.

She lives in the hip Atlanta suburb of Smyrna GA (hey, we have a mall and a Target) with her husband, one year old daughter (who is a You Tube Sensation), 3 cats and her beloved mutt Henry.

Diagnosis: Shamelessly addicted to Web 2.0 social networks and talking about the inauguration.

Addictions/Obsessions: Depends on the time of year, at the moment....Twitter, Coffee, Egg Whites, Blogging, Kaboodle, Twitter, Reading, Facebook, Writing, Updating her Status, Twitter, my family, Twitter, my animals, Twitter and getting things at Target.

Phobias: None- I am a fear specialist. But I am a little afraid of Peanut Butter right now.

Compulsive Behaviors: I tend to spend an usual amount of time checking out my peeps in Twitter- and looking at people's Facebook photos.

Self-Medicates with: Gym therapy, Day Care, Cheese and Crackers.

Read More
Nicki Gauthier View Nicki's Blog Posts

Nicki Gauthier

Data Diva

Nicki served the student body government from fifth grade through high school. She was a little bit of an overachiever and a head-case; for instance, who stresses out about planning the best high school lunchtime activities in the Greek at the age of 17?

So when it was time to leave, she was running to San Diego to take a less-involved and less-stressed route for college. Nicki took a surfing class and she got a perfect job (shout-out to The Living Room Coffee Shop on El Cajon blvd). Instead of stressing about the next themed-party to attend, she was working as a barista from 6pm-2am, 4 nights a week and meeting the most AWESOME and diverse people.

Nicki learned how to prioritize work, school, exercise and fun-time. She also discovered a passion for small businesses and quickly decided that she would not save the world as a Religion Studies major. She switched to Business with an emphasis in Integrated Marketing Communications and took more than 20 units a semester while working 20-30 hours at the coffee shop. She loved it! She realized that she got energy and adrenaline when she had many things to do. She secretly and psychotically began thinking that it had something to do with her initials, which are N.R.G.- so, say that really fast, right now, 20 times and you get energy!

Nicki graduated in 4 years and moved back to Good Old G-Town (Goleta- to you non-cool folks). She needed to get back home quickly because she got a little home sick at the end of her senior year. Her family is to blame because she has a HUGE family: 1 sister, 2 perfect parents, 3 grandparents, 13 aunts, 13 uncles, 26 first-cousins, 9 second-cousins, 3 step-cousins and more than 70% of them live in Santa Barbara County. (BTW, can you tell Nicki likes numbers? more about that later).

Nicki searched for a job and 2 weeks later got a full-time position as a Marketing Coordinator and started to experience quarter-life crisis, her head was screaming: "Is this it!! Am I going to work an 8 to 5er for the rest of my life? Should I go back to school? If I did, at least I could rely on a multiple year plan!!" She needed more so she decided to take night classes and journeyed into the land of Web Marketing Applications at UCSB extension. That's when she met the Boss Lady and thus began the WILD WEB WOMEN era. She immediately registered for Lorrie's SEM class and got brave, woman-ed up and begged LT to take her as an intern.

Nicki worked nights and weekends and fell in love with the Wild Web Women team. She quickly grew a passion for the numbers and analytics side of Web Marketing and like the uniting of Earth, Fire, Wind, Water, and Heart - she became Captain Planet! Just kidding, she became the Data Diva! Measuring site success and reviewing the analytics on a regular basis to build strategy and new opportunities to make mo' money - is the name of her game. Data is useless unless your have someone (a.k.a. NICKI) to interpret it.

Currently, Nicki thinks her title should be N.U.F.A.T. (No Use For A Title) because she performs many more Web Marketing functions, in addition to analyzing the data. Nicki assesses and creates beautiful blog strategies, builds affiliate relationships, makes connections via social media, optimizes SEO, and much more. One of her favorite roles is the Web Marketing Therapy Project Manager - which allows her harassing rights to make sure WebMarketingTherapy.com reaches their deadlines.

Diagnosis: The usual: ADD, OCD. An excessive usage of parenthesis's and percentages, and a little bit of anger-management and lack of patience issues with bad manners and people who mistreat mother earth

Addictions: Collecting beach glass (preferably snorkeling for beach glass in the Caribbean), iPhone apps (Word Press is current fave), socially awkward moments: like when you almost face-plant from the smallest crack on the sidewalk and then you turn and pray that no one saw you trip! Google, all Social Media, and street-fashion blogs (the sartorialist, garance dore, fashion toast, lulu & your mom)

Obsessions: Ideas, open-minded people, taking natural pictures, Wikipedia-ing things, cleaning my inbox, and playing Nintendo Wii

Phobias: Writing a blog post and publishing it before correcting grammar and spelling errors, and sending the wrong numbers and percentages for site analytics

Compulsive Behaviors: Checking analytics, creating titles, tags and hyperlinks with the best keywords, creating folders on my computer, making new labels in Gmail, making music playlists, pretty much making all kinds of lists

Self-medicates with: Music Therapy (actually blaring the music while singing busting some crazy Elaine move from Seinfeld), coffee, coffee, tea and more half & half and raw sugar please! Books and collecting books that I want to read, practicing Bikram's Yoga, and watching the discovery channel and comedies!

Read More
Nathaniel Hansen

Nathaniel Hansen

INT'L MARKETING MAN OF MYSTERY

With more connectivity than a bucket of Legos, Nathaniel Hansen develops new international business opportunities by walking down the cyber-street. He's always off meeting new people, finding out what they're up to, and getting them excited about possibilities they never before considered. Since 1999, he's been helping clients run laps around the competition by putting new media muscle into their marketing plans.

He was driving traffic to websites back when people were wondering whether Internet sales would really catch on. These days he's showing folks how to navigate the briar patch of social media marketing (SMM), catapulting them to the top of the cyber-heap faster than they can say Brer Rabbit. He's a master at addressing clients' with cyber-anxiety disorder. Although nothing eases marketing fears like soaring revenues, Nathaniel's also the only member of the Web Marketing Therapy team with a bona-fide advanced degree in psychology from a prestigious institute of higher education. Like a precocious five-year-old on caffeine, he's always off meeting new people, finding out what they're up to, and getting them excited about possibilities they never before considered. We give him a long leash so he knows to lead them all back here.

Diagnosis: Wanderlust, insomniac, socialite, flirt.

Addictions: Crackberry, Flip Mino HD and Video-Nano; euro-disco scene, Las Vegas/Hollywood scene, live music, Facebook-ing, YouTube-ing, buying new gadgets and software, researching new lands to visit, filming everything with various gadgetry, yogurt with sour cherries (mmmmmm!).

Obsessions: Organizing HD and webmail into increasingly minute folder divisions.

Phobias: Domestication

Compulsive Behaviors: Diving into research rabbit holes on the net and surfacing hours later, checking email, texting, blogging, finding cool quotes for Facebook.

Self-Medicates with: Travel, travel, travel! French wine. Fine dining. Shopping. Diving into any body of water he can find. Dancing.

Read More
Kaili Hawley View Kaili's Blog Posts

Kaili Hawley

Marketing Maven

Kaili will proudly claim that she is a huge school nerd, which is one of the reasons why she found ways to delay going into the real world for so long. Although she did not take the "normal path" when it came to her education, her path was a mix of falling, rebuilding and going headfirst.

After graduating high school a year early, Kaili started at Boise State University. Quickly bored with the university, she ventured out into the real world and got her first 9 to 5 job as administrative coordinator at a local advertising agency. Realizing that school was where she needed to be, Kaili decided to move and go "find herself" in California. She attended Palomar College in San Diego and got a job as a research and marketing assistant at an Internet startup company while going to classes at night.

After attending Palomar, Kaili was ready to get her B.A. The questions were where she would get that B.A.!! A solution presented itself and with that she packed up her car and moved to New Orleans and took a job as an office manager at a map company and set out to attend South Eastern Louisiana State. As fate would have it, Hurricane Katrina hit and sent Kaili back to California, more specifically to beautiful Santa Barbara and Antioch University.

It was here that she received her B.A. in Liberal Studies with an emphasis in Communications. It was in high school that Kaili became interested in the field of communications and over the years it turned into a strict love affair with Marketing. Antioch just feed her love for marketing and rewarded her inner school nerd, after getting her B.A. Kaili went straight on to get her Masters in Organizational Management with an emphasis in International Business.

Kaili met Lorrie at Antioch as classmates in the Masters program. It was here that Kaili first noticed Lorrie's passion for marketing, in particular web marketing and her fun, sassy and quick-witted personality. After running into Lorrie a couple months after graduation Lorrie gave Kaili the wonderful opportunity to come work with her and the Wild Web Women, needless to say Kaili jumped right in and has not looked back once. As a Marketing Maven, Kaili is here to share and continually gather useful marketing information to help you and your company navigate through the world of web marketing.

Diagnosis: Complete OCD nerd who's idea of a great day is curled up with the latest Malcolm Gladwell book and getting to reorganize her closet.

Addictions/Obsessions: Shoes, shoes and more shoes! Cookbooks and anything Malcolm Gladwell writes, scented candles, the ocean, Google, Twitter, FaceBook and the favorite organizing/cleaning.

Phobias: Anything that has eight legs and crawls, programs that don't have spell checker, a messy desktop (everything needs a folder) and my MacBook.

Self-medicates with: Chocolate, dark, milk, white but no fruit flavored, cheese yummy, a good book, naps, and most of all long talks with my mom.

Read More
Kelly Kohen View Kelly's Blog Posts

Kelly Kohen

Web Marketing Counselor

After graduating with a B.A. and B.S., Kelly decided that sitting in front of a computer wasn't for her, so she attended Culinary School and worked as a Professional Pastry Chef to feed her need for sugar. After realizing that the kitchen zaps any chance of a social life, she decided to return to her first love-talking to people instead of food! (Why do you think she majored in COMMUNICATION!-she thought that just meant you got to talk all day!)

Try interviewing in the professional business world and having PASTRY CHEF as your last job! She was practically laughed out of her first interview-but something made them hire her (must be her charming personality!) Working for one of the largest temp agency's for three years was fun and challenging, but when afore mentioned dot.com came knocking (See Lorrie and Anne's bio) she was wooed into the shorts and flip-flop, dogs at work lifestyle of the innovative company and off to work she went! Working alongside the President, CFO and Chairman of the Board brought a multitude of opportunities to dabble in marketing, sales, hr and just about anything else that needed to be done at the growing company. Kelly returned to her marketing roots when one of the marketing team members went out on maternity leave - and Lorrie got to show her the ins and outs of all the letters Anne mentioned in her story. Lorrie eventually went off on a new adventure, but still crossed paths with Kelly almost weekly at Summerland Beach Café', where Kelly dined on Sunday mornings with friends and every time they met, Lorrie would talk about this lil' ol' marketing company and toss in "if you ever leave the dot com, let me know-would love to have you on the team!" Lorrie had to wait a few years, but after Kelly joined the motherhood club, working with the Wild Web Woman team Lorrie was building sounded like much more fun! She joined the team in April '07 and has been meta-tagging, blog training, writing, SEOing, organizing and counseling ever since!

Diagnosis: Detail Diva with a desperate need to help people

Addictions: My Crackberry, Sugar (must have dessert after dinner-doesn't everyone?), A&W Root Beer, biking instead of driving whenever feasible, horses, dogs, cats (ok, pretty much anything with fur!) and my too cute for words toddler and vet school student husband!

Obsessions: Making sure all my son's toys are put back together daily and have all the pieces accounted for, clicking the "reconcile now" button on my crackberry every couple of minutes to make sure I'm not missing an email

Phobias: WWLD (What Would Lorrie Do) moments when she isn't reachable on crackberry, facebook, twitter or email and I need to come up with a solution NOW! Sending an email to a client with a spelling error or the wrong attachment

Compulsive Behaviors: hanging all clothes according to color (lightest to darkest) and sleeve length (shortest to longest) and then proceeding to space the hangers (one finger apart), facing all the labels on jars in the fridge OUT and arranging by type (my husband calls me MONK), not to mention washing off the lids of said jars before returning them to their proper spot

Self-Medicates with: Reality TV, Ice Cream-any kind will do in a pinch, but my two favorites are Ben and Jerry's Chubby Hubby and Baskin Robbins Peanut Butter and Chocolate, or a bike ride with the husband, dogs and kid

Read More
Kate McMillan View Kate's Blog Posts

Kate McMillan

Web Design Wonkette

Kate has always been a fan of creative thinking. While she acknowledges it exists, she never really identified with the box of, "thinking outside of the box" fame. Rather, Kate seeks out new opportunities that allow her to grow her knowledge, expand her idea of what life has to offer, and relish the unexpected.

Heading into college with the idea that she wanted to pursue something both creative and eventually lucrative, she started her time at the University of Maryland, College Park, in the department of Architecture. At the same time, she was riding high on a scholarship presented to her by a new honors program, College Park Scholars. As part of that program she had to choose an honors discipline, and picked International Relations - mostly because she dreamt of living abroad at some point and figured it would help lay the ground work. After a year-or-so of being unhappy in the Architecture Department, and relishing the work of the honors program, Kate abandoned the idea of designing skyscrapers and went full steam ahead into dreams of working for the State Department. Working her way through college as an Admin Assistant for the Department of Government & Politics only helped cement the idea that she wanted to be among the ranks of the professors, visiting dignitaries and diplomats for whom she fetched coffee.

Having studied abroad her Junior year in London, learning about British public policy concerns, Kate decided to take advantage of the BUNAC program upon receiving her BA and worked in London for a year after graduating. While she had a great time in the Social Services office of the International Students House there taking graduate students on tours of Western Europe, throwing parties and DJ'ing, her self-taught skills designing posters, pamphlets, invitations, and ultimately web sites was being leveraged more and more in her job on top of her "regular" duties. After an unexpected departure from the UK at the end of her work visa (she'd hoped for an extension which was unceremoniously denied), she landed back in her home state of Connecticut planning to move back to the DC area and pick up where she left off in the world of International Diplomacy.

With a growing portfolio of design work under her belt, however, she was persuaded by Oracle Corporation in Redwood Shores to join their ranks as a graphic designer during the dot-com boom by offering her a crazy dot-com salary, great health care & a moving budget. Having never even thought about living on the West Coast, Kate saw this as the spectacular opportunity to try something new and pay off her student loans. She packed the car with her clothes and house plants and drove across the country to start a new life.

While at Oracle for just under 7 years her career evolved as her discipline evolved, from Graphic Designer, to UI Designer, to Interaction Designer, to User Experience Designer, and ultimately to managing a team of Interaction Designers, Usability Engineers and Visual Designers. Growing tired of the corporate management struggle in a ruthless environment, she moved to a job with Sony Corporation of America as a user experience design team of one on a media content management project with a small team of developers & a much shorter commute.

While at Sony Kate determined that she wanted to pursue a more flexible and personally satisfying life, and started her own company, Outbox Online (http://www.outboxonline.com), where she could do freelance design, see projects through to successful completion from start to finish, and enjoy the feeling that comes from seeing her clients thrive with their new web presence. It is through Outbox Online that Kate met Lorrie as a colleague on a mutual project. Lorrie's passion about her career and fun approach to the work of helping people identify and exceed their goals for their companies through web marketing made it really easy to decide to work with her wonderful team. Offering her services through Web Marketing Therapy as a graphic, web and user experience designer, Kate is here to make you and your company look GREAT while achieving your web marketing goals.

She lives in Portland, Oregon with her husband, Graeme, and their cat, Luna.

Diagnosis: Acute Aesthetic Obsession, Internet & Technology Fixation, Geekism

Addictions: Tea with Milk & Sugar, Never Leaving Something Undesigned, Fixing up Her New House

Obsessions: This Old House TV show, Twitter, Flickr

Phobias: Bad or Unthoughtful design, Spiders

Compulsive Behaviors: Wears Fingerless Gloves While Working on the Computer to Keep Hands Warm, Never Without a Cup of Tea or Chapstick

Self-medicates with: Tea, Food, Yoga, Gardening, Time w/ Husband & Cat

Read More
Anne Orfila View Anne's Blog Posts

Anne Orfila

Psycho Web Analyst

Her-story (i.e. bio): As the youngest child of relatively normal parents, Anne always preferred to play 'office' instead of 'house' with her childhood friends. These childhood tendencies stayed close to her heart and when she graduated from the University of California at Santa Barbara with a B.A. in SNBR (Something-Non-Business-Related), she proudly told her friends that she was going to be a Receptionist.

True to her word, she did that for about a month, and was quickly whisked up by the International Sales Department of a major Scanning Probe Microscopy company. Staying with that for a few years, she became an expert in Excel and deciphering different international accents. Eventually bored with that, she moved on to a new dot-com company that was going to change the world of dial-up (you laugh now, but they sure were serious at the time!). Working the entire time in Advertising Online Sales with Lorrie Thomas by her side, she was introduced to the world of acronyms at a young age: CPC, CPM, CPA and in a matter of three years added C-U-Later to that when she left the corporate world to help build and shape a little human. Missing all those acronyms, she was soon woo-ed by Lorrie Thomas to become Lorrie Thomas Web Marketing's first employee, bringing forth all of her skills from life and work to better serve the World Wide Web. Anne's part in WebMarketingTherapy, as Psycho-Web-Analyst, is to help the client understand the web, understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM), decipher their website's statistics and sometimes, as an added bonus, decipher what is happening within themselves. A little bit crazy, a love for solving puzzles, a wry sense of humor and a lot of smarts make her the leading Psycho-Web-Analyst on the WebMarketingTherapy team.

Diagnosis: Slight OCD (Obsessive Compulsive Disorder), Slight OCD (Oh, that was already stated), Perfectionist to a certain degree. A little neurotic about work.

Addictions: Previously addicted to Facebook Scrabble (Scrabble-free for 14 days now!), Gmail, Creating More and More Labels in Gmail, Googling, Wikipedia-ing, Text Messaging, Exercising, Diet Coke, Cheese Enchiladas Verde at Rose Cafe (Santa Barbara)

Obsessions: Having a Favorite Pillow that Travels Wherever Anne Goes

Phobias: Clients that Ignore all Email, Phone Messages and Text Messages, Phone calls that come through with "Private Number", Un-friending People in Facebook, Copying a Spreadsheet for another Client and Not Replacing the Client Name in the Header

Compulsive Behaviors: Exercising, Text Messaging, Checking Email all Day, Sleeping on Favorite Pillow

Self-Medicates with: Meditation, Green Tea, Food, Good Friends, Good Wine, Spinning and Running

Read More
Pamela Sherman View Pamela's Blog Posts

Pamela Sherman

Relationship Expert

Pamela will sometimes tell people she was raised on “a farm.” -- Well, an “entrepreneurial marketing farm,” she’d say. The reason is that her father was (and still is) a visionary who saw vast lands of opportunity for bringing “ideas to life!” He took her under his wing and those vast lands became “the fields of business” she grew up in. So, instead of running off to play, Pamela could be found at a very young age happily plowing through office labor, creating logos, naming products, and discussing strategies. She also had a knack for understanding people and relationships (some neighborhood kids seeking her advice even nicknamed her “Freud”). Pamela’s sure that traces of her inescapable DNA can be found within the pages of her father’s target-marketing book entitled, Selling to the Segmented Market, which still resonates at the core of her relationship marketing fervor today.

Like a good Swede, Pamela graduated with a B.A. in Communication Arts from Cal Lutheran University in Thousand Oaks, CA. While there, she worked in the studios (KTTV News, Fox Studios, and Paramount Pictures); yet, no matter where she was, the marketing ideas would surface. Her expanded interests also earned her a national gold medal in persuasive speech, tennis championships, and the artistic title of “journeyman printmaker.”

Since graduating college, Pamela has helped a number of companies grow. As a “farmer’s daughter,” she often found herself wearing multiple marketing hats and rolling up her entrepreneurial sleeves. She served as Marketing Director for the Corporate Law Firm of Citron & Deutsch (and several of their entrepreneurial clients), College Enterprises, Inc. (which was purchases by Blackboard, Inc. in 2001) and an educational research and development company called, Spotlight Enterprises, Inc. (founded in Sweden). She’s been a marketing consultant for several other companies (incl.: Marketing & Financial Management, Inc., 3M, Saturn, and Stockholm Krystal Vodka). Her emphasis is in strategic marketing and relationship building, delivered through creative execution. When Pamela met like-minded Lorrie Thomas and her inspiring team, she couldn’t help but join forces. Together, the team shares a goal of delivering an “evolutionary new approach” to web marketing that maximizes business relationships and success.

Diagnosis: A bit of a Perfectionist (okay, some say, “uber-perfectionist”); Over-Active Mind (wakes up with ideas in the middle of the night); Multiple Personalities (but, she can wear “multiple hats”!)

Addictions/Obsessions: Constantly plays with words; Trader Joes’ treats; Her husband’s Internal Medicine Career (jokes that she has an “emeritus” in medicine); Retaining her Youth

Phobias: Global Warming; Aging (not gracefully that is); Tricky Sales Callers, Slight Case of Hypochondria (comes with having a doctor-husband)

Compulsive Behaviors: Researching or shopping online; Creating her own crazy workout programs; Periodic art fits –creating and/or appreciating it.

Self-Medicates with: Good movies, friends, teas, art, books, walks on the beach, and very inventive vodka cocktails! (made with Stockholm Krystal of course!)

Read More
KC Thomas

KC Thomas

VANITY INSURANCE

KC spent his early professional years in Hollywood (land of vanity and ego!) working on making people look their best, including projects with clients including Joan Rivers, Magic Johnson, Jaclyn Smith, and even Vice President Al Gore. Although he never had a breakdown or needed rehab from his Hollywood days, he did have a breakthrough when he realized he could save people from looking bad online.

He knows that vanity, self-awareness and mindfulness of image are qualities that need to be paid special attention to in marketing promotions. On the web, "show me" is often much more powerful than "tell me", so KC ensures the photographs and video on WMT client websites represent personality, personal style and create a positive memory that makes a meaningful marketing investment.

In the first seconds a potential client scans a web page, organizations have to capture attention - competition is only a click or two away. Photographs and video are two very valuable tools to keep customers on a site and should never be overlooked when refreshing your image online. KC's marketing mantra is "Invest in beautiful images. They will be useful for years to come."

In business, the general rule is "Location, Location, Location". In Photography, the rules are just as simple, "Lighting, Lighting, Lighting and a bit of touchup".

Having a web ego is healthy -KC is proud to be a "web-vanity enabler" to make sure professionals and organizations looks good where it counts most these days - on the web.

Diagnosis: He diagnoses Vanity Insurance so organizations capture and maintain clients with beautiful, professional photography and video.

Addictions: Tea in the morning at the local independent coffee house and chatting on Facebook.

Obsessions: Grabbing photos off of friend's Facebook pages and photoshopping their images onto other more exotic images to create a fun, humorous photograph.

Phobias: Being stagnate. Always looking for adventure!

Compulsive Behaviors: Ironing jeans and steaming shirts. Hates wrinkled clothing.

Self-Medicates with: Flying, long rides with his daughters on the BMW Motorcycle, making short films for film festivals, climbing mountains, great white shark cage diving and dessert crepes from the local French restaurant.

Read More
 	Amber Wallace View Amber's Blog Posts

Amber Wallace

Web Development Counselor

While it's hard to trace the exact path to how she got where she is, it's safe to say Amber has always been interested in learning new things. In high school she was the geeky AP and Honor's Society student who was also the president of three clubs. She attended the College of Creative Studies at UCSB, and shocked her family when she didn't major in something science related (but was the only student in the small college studying literature and taking upper division bio classes for fun). After crazy high school years she promised herself she wouldn't get involved in any activities, and was immediately recruited to be part of the college's fledgling poetry journal. She served as editor in chief for two years, wrote grants to take the staff to yearly conferences, and on graduating left the journal with submissions, subscribers, and a website. She also worked as a writing tutor, continuing something she enjoyed doing in high school.

After graduating with a degree in Creative Studies, she worked at a local paper and then at the university as an editor and designer. While there she filled many roles, including designing publications and on-brand publicity materials, web work, producing conferences, and raising money through grant writing. She co-edited the book AfroGEEKS: Beyond the Digital Divide, exploring information technology access. She dove even further into web design and development, and found that her tenacity worked well in the world of browser wars and cross platform issues. She started Dowitcher Designs, a web and graphic design business, with partner Jill Kingdon. Not wanting to leave the book world, she also started a small press publishing local poets.

The freedom to fully explore new media and new opportunities was addictive, and she plunged in the deep end. Teaching clients how to develop websites and branding materials and then going home to learn more about search engine optimization best practices was great! Oftentimes marketing advice was a natural extension of the web conversation. She was lucky enough to take Lorrie's web marketing course at UCSB, where she was glad to find someone who approached websites from the end-user standpoint, thinking of usability, design and marketing as part of the whole package. It took Kelly Kohen, WMT web marketing counselor, to point out that both Amber and Lorrie kept talking about usability, design, building client relationships, small business consulting, education... after the eureka moment, Amber joined the team.

Glad to be part of the wild web women team, Amber stays busy working with clients on a variety of projects, expanding her knowledge, and sharing it. She is a graduate of the Women's Economic Ventures program, where she volunteers as a mentor and helps with small business consulting. She teaches the Principles and Techniques of Web Design at UCSB Extension, where she enjoys learning from her students. She continues to run her web and graphics business, and looks forward to the opportunities to continue learning, collaborating and teaching with WMT.

Addictions: good cup of tea, iGoogle, and Trader Joe's cinnamon almonds (the most fattening superfood ever?)

Obsessions: having Internet Exploder love my code (and display it correctly), spreading the word about Firefox as a great browser

Compulsive behaviors: checking email, analytics and blog feeds, adding iGoogle widgets

Phobias: bad user interface designs, nested tables in web development, email scrapers (those pesky bots that grab your email address to be spammed!)

Self medicates with: long walks on the beach, hikes, anything active and outdoors, nature photography, the occasional nice glass of wine

Read More
 	Amber Wallace View Wei's Blog Posts

Wei Wang

Wild Marketing Chiquita

Ever since she was little, Wei has been the adventurous type. She's always found exploring new places more interesting than anything else a child can do for entertainment. So imagine how exciting it was for her to move her entire world to California from China at the age of nine! Her penchant for adventures led Wei to embrace her new country of residence by embarking on road trips that traversed most of the interstates on the West coast (and most of New England).

In addition to being an adventure-seeker, Wei also enjoyed the thrill of performing in front of large audiences. In high school, she actively participated in the Speech and Debate team, which taught her important lessons about public speaking as well as introduced her to some very intelligent peers. After winning a few trophies for public oration, Wei embraced her love for Speech and Debate and duly noted her interest in pushing her own intellectual envelope regarding politics, debate, and public speaking.

Dancing along the same line of passion, Wei fed her love for politics at UCSB with her political science major. However, after one quarter of hearing "a lot of political science majors work at Starbucks after graduation", she decided to add Business Economics to her degree just in case there is an ounce of truth in the rumors. Even though Santa Barbara was gorgeous and new to Wei (whose life in the Silicon Valley for 8 years was beginning to appear monotone), her quest for adventure led her to spend three summers in Europe for which she paid for by working at a law firm in San Jose temporarily. Her first trans-Atlantic flight to Spain opened the Pandora's Box of traveling for Wei to grasp every opportunity to travel abroad in subsequent years so that she can absorb new cultures and meet interesting people outside her usual circle of companionship.

Wei's strong passion for exposure to new things combined with her love for intellectual challenge has led her to begin working with Lorrie Thomas at and the wild WMT team. After meeting with Emilia Doerr, Wei decided that working with refreshingly intelligent and upbeat go-getters is a perfect fit for her personality. She is exploring the possibilities of web marketing with her internship at WMT and is very excited to contribute to this growing team.

Diagnosis: Insatiable appetite for learning new things; fear of staying static and needs to constantly be on the go (whether it be traveling or rising up to new challenges), fear of empty schedules, prone to over-planning, over-organizing, OCD.

Addictions: Nutella (the big jar), stilettos, shopping.

Obsessions: 24, furry animals, jet-setting across the globe

Phobias: boredom, snakes, snags on dresses

Compulsive Behaviors: Randomly breaking out into songs, uncontrollable laughter, shopping.

Self-Medicates with: jogging on the beach, Chris Rock comedy

Read More
Wil Thomas View Wil's Blog Posts

Wil Thomas

Honorary Wild Web Wo-MAN

As WMT's first non-estrogen producing member of the team, Wil (that's one "L" Nicki) has, so far, successfully avoided having to show up to company meetings in a skirt and pair of Manolo Blahniks.

In a previous life, Wil directed and created web, print and product branding for over 100 different products sold worldwide to Petco, PetSmart, Walmart and others as the former Vice President of Marketing for Veterinarian's Best, Inc.

Wil brings a unique blend of right and left brain function to help create clean, simple and effective design solutions. Your marketing materials, whether online or print, convey a powerful image of what you have to offer and his philosophy has always been to "keep it simple and make it make sense."

Be unique. If you are contemplating the use of "stock" layouts or logos, don't expect to stand out.

Wil lives in Santa Barbara, CA and yes, the weather is really nice today.

Diagnosis: An incurable attention to detail and humor.

Addictions: 85% or higher dark chocolate, really tart Pinkberry plain frozen yogurt with fresh fruit.

Obsessions: Accuracy is speed ... doing it right the first time saves time.

Phobias: Office cubicles and being too accessible.

Compulsive Behaviors: It would be easier to list the non-compulsive behaviors.

Self-Medicates with: 100 miles a week of road cycling, running errands in busy traffic on a fixed gear messenger bike, teaching Spin Class to a room full of attractive women, rappelling 180 feet off vertical waterfalls, good red wine and cold Pabst Blue Ribbon.

Read More
Email:
Password:
My Cart My Cart (no items in your cart)

Our Work Process

Marketing Therapy Works...

With WMT, you don't need twelve steps to recover your unhealthy marketing addiction... just three:

  1. Admit that you need marketing help to take the first step to recovery
  2. Accept what areas of marketing are unhealthy so they can be fixed to get wealthy
  3. Ask for help to gain empowerment with the right education and tools to know how to take the best next steps will teach you know to think to improve and grow your business

You can help yourself! For the busy "I don't have time to do this" professionals that want a support team to fast-track the process, know that we're here to help with one-on-one marketing therapy.

Embrace Professional Marketing Power

WMT believes in empowering professionals to optimize their marketing health to gain maximum wealth. Our full-service marketing agency teaches, trains and can become your dedicated advisory team. The wild web women team have a breadth and depth of expertise, serving clients as strategists, relationship experts, analysts, SEM pros, designers, developers, bloggers, brand marketers, copywriters, PR specialists, media buyers, and project managers. We optimize your marketing so you have a healthy foundation to work from and support you with execution. We hold clients accountable for their own marketing success and dish out tough love when needed, but we also force fun whenever we can!

Claim Marketing Success

There is no magic equation to marketing. Our success-backed approach ensures you launch marketing campaigns from the right foundation FIRST. We create the strategy but we also can help you execute it brilliantly. We kickstart every project with a web marketing assessment.

The Assessment Includes:

  • Website Assessment
  • Web Marketing Suggestions
  • New Web Marketing Ideas

Our expertise can save you a lot of time and money by setting your marketing train on the best tracks...

Add the Wild Web Women to my Shopping cart! (BUY US NOW!)

Wild Web Women

Wild Web Women
Pamela, Emilia, Nicki, Lorrie and Anne

Testimonials

"

The WMT marketing coach, educator, and mentor team have guided me in a positive, progressive direction, with clear intention, helping me realize my own true abilities, finding myself and my expertise. I have the skills necessary to stand on my own, think for myself, and through their education, have great marketing in place to boost my business.

"

Joan Hunter Mayer, CTC, CPDT,
Trainer ~ Educator ~ Behavior Counselor ~ Coach
The Inquisitive Canine, LLC

"

Lorrie Thomas is not only a savvy web marketer, she’s an incredible teacher. She provided an insightful overview of how social media is changing the marketing landscape, clearly explained a variety of social media tools, and engaged the SMARTY group to get everyone thinking critically about how best to employ these tools for their own businesses. Lorrie also encouraged everyone to think of the time and money they spend on marketing as an investment; advice I couldn’t agree with more.

"

Karie Reynolds,
Co-Founder, Grand Avenue PR

"

BSG secured Lorrie Thomas as a Keynote Speaker for our Annual Customer Appreciation Conference. Lorrie is energetic, engaging and clearly an expert in the web marketing field.

Our diverse customer base found Lorries Wild, Wild Web presentation to be most informative. Not only did she present at our main session, but she also took the time to meet with our customers individually, in smaller group sessions as well as attend our social events.

It was truly a pleasure to work with Lorrie and her staff prior to our event. She coordinated with us on an ongoing basis to ensure that the presentation would exceed our expectations.

I, as well as others from BSG, really enjoyed working with Lorrie and her team and would highly recommend her to any business.

"

Sharon Gallardo,
Sr. Marketing Manager, BSG Clearing Solutions