About

Web Marketing Therapy is a brain-powered full-service marketing agency that guides and prescribes successful marketing efforts for the life of your organization. The "Wild Web Women ®" team is your virtual think-tank for bridging the art and science of the web to maximize meaningful results. Our holistic approach makes organizations healthy and wealthy.

WMT's Agency Services

Meet the Wild Web Women ® of WMT!

Lorrie Thomas Ross Lorrie's Blog Posts

Lorrie Thomas Ross

CEO and The Marketing Therapist ®

Being "not like the other kids" has fortunately evolved into a functioning personality disorder for Lorrie. Being a bit (ok, maybe more than a bit) of a she-geek, winning the oratorical contest in 6th grade was her first taste of being rewarded for nerdy behavior, kick-starting a passion for sharing other people's stories and launching a life-long sick desire to talk in front of large groups of people.

While her Honor's Society high school peers were off to college, Lorrie attended the prestigious School of Hard Knocks where she moved to the low-cost-of-living community of Santa Barbara and worked full time and went to school at night. Her people-meets-sales skills landed her promotions in retail and she soon ended up in management at a foo-foo department store, where a personal shopping client who worked one of those hard to explain internet jobs offered her a "drop out of college you'll make a lot of money on the internet" job. Lorrie needed to satiate her 'not like the other kids' ways, so she told her friends and family that she was quitting it all to sell "clicks." Some intervention attempts were staged, but Lorrie persisted and ended up at a leading online advertising network. Although the job was lucrative, driving traffic to sites that had gargantuan ad budgets and no business models was un-fulfilling. While other dot-commers were buying new cars and partying like it was 1999 (oh wait it was), Lorrie took her dot-com cash, left the victim triangle of strategic-less marketing and pulled some serious shop therapy by going back to college.

Another start-up (See Anne Orfila's bio) pulled her in and although the dot-com boom was over, she found herself riding the dot-bomb ride with pride. She went from selling clicks to managing marketing campaigns and took her depth of online advertising CPM, CPC and CPA speak and added SEO, SEM, CTR, PPC, Email, Usability, CMS and other new nerd phrases to her vocabulary, giving her a breadth of expertise and securing a "veteran" status in her field. She tried to find her happy place climbing the ladder at other companies and finally came to terms with the fact that she had professional Attention Deficit Disorder and had to teach, speak, write and serve multiple clients at the same time to find self-satisfaction. She continued teaching at UCSB and Berkeley and when her clientele became too overwhelming to serve on her own, Lorrie tapped her former colleagues like Anne and Kelly to help her make small businesses BIG with the web then enrolled in graduate school to satiate her ADD/overachiever tendencies.

While researching businesses and critically evaluating the company she had, she had a Maslow's Hierarchy of needs self-actualization that although she helped people with their marketing (which she did really well), what she was really doing was marketing THERAPY. Listening to problems, solving problems, helping clients find answers within themselves, own their wants, get over fears of failure and letting go of marketing efforts that were dysfunctional were what her life purpose was about!

Lorrie soon recruited other talented marketers and built an amazing "Wild Web Women ®" (and man!) team to help save/stop more professionals from being dangers themselves and others. Lorrie is committed to using her superhuman marketing powers for good and speaks, writes and teaches with her authentic spunk and flair. Lorrie holds a Master of Arts in Organizational Management, is loving the wild web life and empowering professionals to manifest their marketing destinies. Well behaved women never made history, and being different has worked so far, so Lorrie has no intention of behaving any time soon.

As CEO (Chief Enthusiasm Officer that is!) of Web Marketing Therapy, Lorrie serves as lead strategist to the firm, training WMT members, offering high-level advisory, serving organizations as a trainer and jumping in on marketing management to keep her skills sharp. When she is not speaking, training, running Web Marketing Therapy or working on accounts, she chillaxes with her husband and little girl. Her book The 36-Hour Course to Online Marketing is a must-read.

Diagnosis: ADD, OCD, Perfectionist

Addictions: Facebook home page checking, Textual Harrassment, Teeccino Herbal Coffee, Veganaise, Pandora Internet Radio. Haribo Gummy Candy (OMG anything gummy YUM!), People

Obsessions: Fashion, Her Handsome Hubby, Keeping Email Inbox Quantity low

Phobias: Having a creative idea slip through the cracks, getting a passive aggressive email message that was worthy of a phone call and not getting it in time

Compulsive Behaviors: Cleans under stress, can't leave a hotel without taking soap, opens and saves all email attachments, will only eat Haribo Gummies, no other gummy is worthy

Self-medicates with: Coffee, Anything with Sugar in it, Good Food, Good Wine, CandyCandyCandy, Great Company

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Nicki Gauthier Nicki's Blog Posts

Nicki Gauthier

COO and Data Diva / Social Media Support

At a young age, Nicki discovered she had a passion for leadership and that she had a Napoleon complex. For example, she was involved in student government from elementary through high school. She carried that passion (minus the short person complex) in to college and became a Business Administration major at SDSU.

Whilst attending San Diego State University, Nicki prioritized work, school, exercise and fun-time. She also took the opportunity to study abroad in Madrid, Spain for 6 weeks. Learning and traveling in Spain was a life-changing experience for her and she strongly believes in Global education for all students and states the best way to learn about a culture is first-hand. Nicki graduated in 4 years with a Bachelor's degree in Business Administration and with an emphasis in Integrated Marketing Communications.

Nicki worked as a Marketing Coordinator at a small business that manufactures and distributes professional rescue equipment to over 75 countries. As the marketing coordinator, Nicki helped arrange and setup their appearance on the Travel Channel Network show, Made In America. Although working full-time, she wanted to learn more about Internet marketing and journeyed into the land of Web Marketing Applications at UCSB extension. That's when she met Lorrie Thomas Ross and thus began the WILD WEB WOMEN ® era. She immediately asked LTR to hire her for contractor work and Nicki worked nights and weekends and fell in love with the Wild Web Women ® team.

She quickly grew a passion for the numbers and analytics side of Web Marketing and she became the Data Diva for the WMT team! Measuring site success and reviewing the analytics on a regular basis to build strategy and new opportunities to make more money - is the name of her game. Data is useless unless you have someone (a.k.a. NICKI) to interpret it.

Nicki is also the Chief Operating Officer at WMT and she supports clients as a web marketing advisor, trainer and marketing manager. Nicki oversees projects, communicates with clients, and helps implement new marketing solutions for clients. She also supports other WMT team members and represents WMT as a team leader. Nicki is also responsible for the new client sales process and supports all clients with any questions and inquiries. COO also means Chief Opportunities Officer, which means it is Nicki's job to leverage all marketing opportunities to build strategy and optimize web marketing.

In addition to being the COO and analyzing the data, Nicki also creates search engine marketing and social media strategies, maximizes relationships via social media, provides site creative direction, builds wireframes, manages PPC, and implements web marketing best practices.

Nicki Gauthier is also a Web Marketing Speaker and Teacher. Nicki enjoys teaching "The Art and Science of Web Analytics" at UCSB Extension and guest speaking at the Social Media Marketing Applications Course at UCSB Extension. Nicki enjoyed speaking about, Multitasking Marketing®: Make Your Marketing really Work for You, at the Austin RISE Week conference (March, 2011) in Austin, TX. She also looks forward to being a guest on the panel to discuss Social Media for Your Growing Business on November 16th at Fess Parker's Doubletree Resort in Santa Barbara presented by Montecito Bank & Trust in "The B2B Series: Your Growing Business."

Diagnosis: Minor case of OCD, Napoleon complex, addicted to data, stats, and a lack of patience for people that litter

Addictions: MUSIC, traveling, searching for beach glass, paddle boarding, socially awkward moments, Penelope Trunk, and street-fashion blogs (The Sartorialist, Garance Doré, Fashion Toast, Lulu & Your Mom, and WhoWhatWear.com)

Obsessions: Ideas, open-minded people, Wikipedia-ing things, and keeping my inbox clean

Phobias: Leaving my headphones at home – ahh! No music!

Compulsive Behaviors: Checking analytics, organizing inbox, making music playlists, pretty much making all kinds of lists

Self-medicates with: Music Therapy (actually blaring the music whilst singing and dancing), iced coffee, Marketing Over Coffee Podcast, Wait Wait... Don't Tell Me! NPR Podcast, practicing Bikram's Yoga, and watching the Food Network and the Travel Channel Network

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Josh Brayer Josh's Blog Posts

Josh Brayer

Wild Web Wordsmith / Copyblogger

Ever since his tender years in elementary school, Josh has personally, educationally, and professionally enjoyed working with the written word in every way, shape, and form. Early on that looked like nightly journaling and essays, then term papers penning articles for the high school newspaper, and morphing into writing and editing in just about any genre imaginable—from magazines and newspaper articles to novels, brochures, pamphlets, guides, academic textbooks, press releases, speeches, blogs, and any kind of plausible online forum.

In Josh's own cryptic, eclectic world, he is living his dream; although, if you had told him when he was in high school that he could earn a living and work with words and have those two things be one and the same, he probably would have shrugged you off. Believing that majoring in English and pursuing his lifelong dream to be a writer was foolish, Josh instead enrolled at the University of Michigan in Ann Arbor and graduated with a BA in political science. And while it may have taken a lot longer that way, Josh has happily landed exactly where he wants to be—smithing words for Web Marketing Therapy.

After a very brief (though it felt like ages) stint pursuing a career in the political consulting arena in Washington, DC, Josh high-tailed it back to California, where he was raised, without a specific career path in mind, but at the very least to get back to his West Coast roots. After driving Route 40 through the heart of the southern US in four days flat, he landed about an hour north of his hometown of Westlake Village, in Santa Barbara, aka Paradise. From the very moment he got into town, he felt a profound sense of feeling like being home again. And in a way, he was, since he moved in with his younger brother, Seth, who had just recently graduated from UCSB.

Shortly after arriving in town, Josh landed an experientially lucrative job as a part-time proof reader at Santa Barbara's vaunted weekly newspaper, The Independent, where he really learned how to hone what he sees as the Art of Wordsmithing and made the connections that helped him truly launch his career as a writer and editor. While it is common for people to view writers as creative and editors as more technically minded, Josh has carved his niche as an editor who brings an artistic edge to the discipline, creatively utilizing punctuation, grammar, and editorial style to turn words into art. And since he has a similar approach to his writing, Josh can transition between his duties as a writer and an editor quickly and easily. And he is super stoked to be able to utilize his skills and experience for the good of WMT and its super clients!

The way Josh became an honorary “wild web woman” at WMT is serendipitous in and of itself. He met Web Therapist® Lorrie Thomas Ross at a birth circle reunion after their daughters were born three days apart under the care of the Santa Barbara Midwives. Josh is the proud papa of the boisterous Orion Skye Brayer, born at 8:55 on the morning of November 3, 2011. So when he is not writing press releases, blog posts, or other content for Web Marketing Therapy, Josh spends most of his “free” time basking in the glow of his young daughter, giving her baths, changing her diapers, and reading her stories from books she would much prefer to chew on than to read. Perhaps penning a children's book is not too far in the future.

Diagnosis: OCD, Perfectionist

Addictions: Caffeine, Sugar, Crossword Puzzles, iPhone Apps, Scrabble, Music (especially scene and heard live), Textual Harassment, Haribo Gummy Bears, Werther's Chewy Caramels

Obsessions: Driving, Writing, Cleaning, His Baby Daughter, His Cat

Phobias: Facebook stalkers, mayonnaise, paying bills, crowded theme parks, traffic, drivers who don't use blinkers

Compulsive Behaviors: Everything must be clean before work can be done, no dirty dishes left overnight, using Emojis and acronyms, editing storefront signs and restaurant menus in my head, correcting people's grammar during conversations and emails

Self-medicates with: Googling, getting tattoos, coffee, road rage, very loud music, carbs, hanging out with his daughter and/or his cat, doing laundry

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Dan Gold Dan's Blog Posts

Dan Gold

Chief Tutorial Engineer

Dan Gold didn't set out to be a creator of tutorials. However, from a young age he provided tech support for the family business. Eventually, he moved beyond simple tech support by ushering the business into the world of social media starting with Facebook. Later he branched out by creating Facebook business pages for less tech savvy locals.

Despite having been born with the Y chromosome, he was inducted to the wild web women, and so far, they-and he-have happily avoided gender confusion. His years of verbal tutoring now serve him well in his position as chief tutorial engineer.

In addition to working for Web Marketing Therapy, Dan currently attends Santa Barbara City College. He is majoring in philosophy and continues to take classes in social media and marketing.

Diagnosis: Uppity whippersnapper; theater geek; technophile.

Addictions: Philosophizing; singing; Hulu.com; working in coffee shops; staying up late; fast food.

Obsessions: Brazilian Jiu-Jitsu; positioning arrows >>>JUST RIGHT<<< in tutorials; creating schedules that I never look at; reading good sci-fi and fantasy.

Phobias: Typos; forgetting an appointment or deadline; situations that require the consumption of sea food; becoming addicted to coffee.

Compulsive Behaviors: Joking; checking email all the time; writing down any idea I have.

Self-Medicates with: Fast food; simultaneously watching TV, playing video games, and Facebooking; spontaneous random adventures with friends.

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Jennie Jacobs Jennie's Blog Posts

Jennie Jacobs

Visual Communications Connoisseur

Born straight from the womb with a desire to doodle, Jennie Jacobs has spent the majority of her existence pursuing a need to create. As a child arts and crafts rocked her world while other little kids were slipping-on softball uniforms and rushing out the door for music recitals.

The beginning of her college years was spent pursuing a dichotomic educational experience; she filled every elective class with studio art classes while following the requirements necessary to graduate with a degree in Psychology, a study that suited her people-person personality and her incorrect assumption that art was not a career.

After graduating from Sonoma State University with a BA in Psychology (and a new found fondness for Russian River Valley pinots), Jennie began her work as a case manager for a criminal diversion program. Being responsible for the one-on-one management and guidance of adult clients through completion of the court mandated programs proved to be more than what she was looking for. Jennie left the job and her initial desire to pursue a Masters degree in Psychology for a job in the field of litigation support. Working as a Litigation Document Review Database Specialist (phew, that was a mouthful) was Jennie's first taste of working from home, remotely communicating with a team around the world. The job was a great experience with a great company, but left Jennie hungry for the thing that drove her soul, creativity.

In 2008 Jennie was given a blessing in disguise; after losing her job in the first wave of the recession she decided that she couldn't go back to what she was doing before and wanted to tap into her creative talents. She researched educational design programs in the area and chose the Santa Barbara City Collage School of Media Art, Graphic Design program and finished with a certificate in Graphic Design within 1 year and three awards and two honorable mentions for her design work at the annual School of Media Art Showcase award show.

Since finishing the program, Jennie has been designing and freelancing for a variety of small business clients specializing in brand development, tutoring SBCC design students and working for WMT. As the Visual Communications Connoisseur with Web Marketing Therapy Jennie is learning the ropes of web marketing (and all that it entails), while fulfilling design and visual communication needs for WMT and its clients.

Diagnosis: Doodling-Tourettes; an immediate and uncontrollable urge to doodle on any substrate. Crazy Cat Lady.

Addictions: Arts and crafts supplies, traveling (even if it only means heading down to the Coffee Cat for an hour), really beautiful fonts (fonts.com, I love you).

Obsessions: Perusing the internet for pictures of awesome design and saving it in her image collection, illustrating cupcakes (usually with a face and usually dancing) and checking email every 5 minutes.

Phobias: Spiders, mayonnaise and noticing those little details that were missed after she printed out her design.

Compulsive Behaviors: Leaving every single design program and an internet window with 20 tabs open on my computer all day long (hey, you never know what you might need).

Self-medicates with: Yoga, running, cooking (and eating) delicious food, brand new shiny magazines with lots of pretty pictures and way cool typography, a glass of vino or a nice cold beer and sleeping in on the weekends.

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Kelly Kohen Kelly's Blog Posts

Kelly Kohen

Web Marketing Counselor

After graduating with a B.A. and B.S., Kelly decided that sitting in front of a computer wasn't for her, so she attended Culinary School and worked as a Professional Pastry Chef to feed her need for sugar. After realizing that the kitchen zaps any chance of a social life, she decided to return to her first love-talking to people instead of food! (Why do you think she majored in COMMUNICATION!-she thought that just meant you got to talk all day!)

Try interviewing in the professional business world and having PASTRY CHEF as your last job! She was practically laughed out of her first interview-but something made them hire her (must be her charming personality!) Working for one of the largest temp agency's for three years was fun and challenging, but when afore mentioned dot.com came knocking (See Lorrie and Anne's bio) she was wooed into the shorts and flip-flop, dogs at work lifestyle of the innovative company and off to work she went! Working alongside the President, CFO and Chairman of the Board brought a multitude of opportunities to dabble in marketing, sales, hr and just about anything else that needed to be done at the growing company. Kelly returned to her marketing roots when one of the marketing team members went out on maternity leave - and Lorrie got to show her the ins and outs of all the letters Anne mentioned in her story. Lorrie eventually went off on a new adventure, but still crossed paths with Kelly almost weekly at Summerland Beach Café', where Kelly dined on Sunday mornings with friends and every time they met, Lorrie would talk about this lil' ol' marketing company and toss in "if you ever leave the dot com, let me know-would love to have you on the team!" Lorrie had to wait a few years, but after Kelly joined the motherhood club, working with the Wild Web Woman ® team Lorrie was building sounded like much more fun! She joined the team in April '07 and has been meta-tagging, blog training, writing, SEOing, organizing and counseling ever since!

Diagnosis: Detail Diva with a desperate need to help people

Addictions: My Crackberry, Sugar (must have dessert after dinner-doesn't everyone?), A&W Root Beer, biking instead of driving whenever feasible, horses, dogs, cats (ok, pretty much anything with fur!) and my too cute for words toddler and vet school student husband!

Obsessions: Making sure all my son's toys are put back together daily and have all the pieces accounted for, clicking the "reconcile now" button on my crackberry every couple of minutes to make sure I'm not missing an email

Phobias: WWLD (What Would Lorrie Do) moments when she isn't reachable on crackberry, facebook, twitter or email and I need to come up with a solution NOW! Sending an email to a client with a spelling error or the wrong attachment

Compulsive Behaviors: hanging all clothes according to color (lightest to darkest) and sleeve length (shortest to longest) and then proceeding to space the hangers (one finger apart), facing all the labels on jars in the fridge OUT and arranging by type (my husband calls me MONK), not to mention washing off the lids of said jars before returning them to their proper spot

Self-Medicates with: Reality TV, Ice Cream-any kind will do in a pinch, but my two favorites are Ben and Jerry's Chubby Hubby and Baskin Robbins Peanut Butter and Chocolate, or a bike ride with the husband, dogs and kid

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Valia Koleva Valia's Blog Posts

Valia Koleva

Foreign Web Marketing Correspondent

If you were to ask a Japanese person what Valia's AB blood type says about her, they'd tell you she's a loose cannon. And that's pretty close to the truth, though Valia is not of Japanese descent, and in actuality was born and raised in the distant land of Bulgaria - an itty-bitty country bordering Greece. At the tender age of eight, Valia packed up her bags and moved with her family to the suburbs of Northern California where she dived into school, learning English, making friends and adapting to this new lifestyle.

By the time high school rolled about, this new lifestyle was getting pretty stagnant and Valia was itching for something and somewhere new. However, there was the little matter of college that needed to be addressed and so she spent her four years of high school making the most of her education, participating in the typical (but necessary) clubs, honor societies and dipping her feet in the pool. After becoming 'well-rounded' her 'respectable' career of choice was law. However, realizing how long that would take and the lack of 'world explorer extraordinaire' attached to the job description, that idea quickly faded. When college came about, she discovered she could hit two birds with one stone: to go school and not stay in one place! (Just to clarify, Valia is against animal cruelty and would never hit a bird, despite her fear of the malicious pigeons that hang out outside her flat).

The place crazy enough to satisfy Valia's world curiosities was conveniently enough situated across the Atlantic: Richmond-The-American-International-University-In-London. She wasn't sure what to study - but she knew it had to be something that she could apply wherever she ended up in the world. Enter marketing: practical yet mysterious, broad and ever-changing. After four years of taking various classes, serving as editor of her school's finance newsletter (leaning about numbers is important too!) and representing Japan in the annual International Night, Valia further spent her school breaks traversing Europe. By getting stranded in Bohemian valleys, sneaking into the Vatican and spending a night in a former Swedish prison, she feels she has succeeded in maximizing her college years while feeding her appetite for everything new and different.

After graduating, she realized four years in London were not enough to discover every tea house in town so she decided to remain for the time being. Her internship in Internal Communications re-affirmed her love for the flexible and diverse marketing discipline, where her creativity and passion for new projects could flourish and be met with new challenges. Valia feels Web Marketing Therapy is the perfect place to experience and contribute to the fusion of online marketing and considers herself to be extremely lucky to have been introduced to this creative and driven team!

Diagnosis: Obsessive-compulsive traveler, Bulgarian with an American accent/American with a Bulgarian je ne sais quoi, Japan-ophile

Addictions: Passion Tea Lemonade, Roger & Gallet's Bamboo body lotion, iced coffee

Obsessions: Mushroom tortellini, Japanese Dramas, impersonating vampires and/or Russians, J-pop, navy blue, Japanese idols

Phobias: Having a key fall off the keyboard, shrinking wrists, creature/ghost living in her kitchen walls, becoming a "person under the train" and causing further delays to the District Line (the Tube)

Compulsive Behaviors: Making strange noises around unsuspecting flatmates, cutting her bangs/fringe, building machines, opening too many browser tabs (poor Chrome)

Self-medicates with: Listening to songs in languages she does not understand, Pret's Yoga Bunny Detox, dramacrazy.net, Lindt's Coffee Intense Chocolate

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Kate McMillan Kate's Blog Posts

Kate McMillan

Web Design Wonkette

Kate has always been a fan of creative thinking, and design permeates many aspects of her life. Whether it's designing for the web, print, interiors or gardens, her passion is to help beautiful form follow true function.

Heading into college with the idea that she wanted to pursue something both creative and eventually lucrative, she started her time at the University of Maryland, College Park, in the department of Architecture. At the same time, she was riding high on a scholarship presented to her by a new honors program, College Park Scholars. As part of that program she was required to choose an honors discipline, and picked International Relations – mostly because she dreamt of living abroad at some point and figured it would help lay the ground work. After a year-or-so of being unhappy in the Architecture Department, and relishing the work of the honors program, Kate abandoned the idea of designing human spaces and went full tilt into dreams of working for the US Department of State in international diplomacy. Working her way through college as an Administrative Assistant for the Department of Government & Politics only helped cement the idea that she wanted to be among the ranks of the professors, visiting dignitaries and diplomats for whom she fetched coffee.

Having studied abroad her junior year in London, learning about British public policy concerns, Kate decided to take advantage of the BUNAC program upon receiving her degree and worked in London for a year after graduating. While she had a great time in the Social Services office of the International Students' House there, taking graduate students on tours of Western Europe, throwing parties and DJ'ing, her self-taught skills designing posters, pamphlets, invitations, and ultimately websites was increasingly leveraged on the job on top of her "regular" duties. After an unexpected departure from the UK at the end of her work visa (she'd hoped for a visa extension that was unceremoniously denied), she landed back in her home state of Connecticut planning to move back to the DC-area to pick up where she left off in the world of International Diplomacy.

With a growing portfolio of design work under her belt, however, she was persuaded by Oracle Corporation in Redwood Shores, California to join their ranks as a graphic designer during the dot-com boom by offering her a crazy dot-com salary, great health care, a moving budget & the chance to live in San Francisco. Having never even thought about living on the west coast, Kate saw this as a spectacular opportunity to try something new and pay off her student loans. She packed the car with her clothes and house plants and drove across the country to start a new life.

While at Oracle for just under 7 years her career evolved as her discipline evolved, from Graphic Designer, to UI Designer, to Interaction Designer, to User Experience Designer, and ultimately to managing a team of Interaction Designers, Usability Engineers and Visual Designers. Tiring of the management struggle in a ruthless corporate environment, she moved to a job with Sony Corporation of America as a user experience designer working on a media content management project with a small team of developers & a much shorter commute.

While at Sony Kate determined that she wanted to pursue a more flexible and personally satisfying life, so she started her own company, Outbox Online (http://www.outboxonline.com). Through Outbox Online she could do freelance web design & development, seeing projects through to successful completion from start to finish, and enjoying the feeling that comes from seeing her clients thrive with their new web presence. It is through Outbox Online that Kate met Lorrie as a colleague on a mutual project. Lorrie's passion for her career and fun approach to the work of helping people identify and exceed their personal and professional goals through web marketing made it really easy to decide to work with her wonderful team. Offering her services through Web Marketing Therapy as a web designer and website developer, Kate is here to make your website clean, easy-to-use, and beautiful.

Kate lives in beautiful Portland, Oregon with her husband, Graeme, and their two dogs, Gus & Ernie.

Diagnosis: Acute Aesthetic Obsession, Internet & Technology Fixation, Geekism

Addictions: Gardening, Never Leaving Something Undesigned, Fixing Up Her Old House

Obsessions: This Old House TV show (see above), Plant Buying, Her Two Dogs (Gus & Ernie)

Phobias: Design for it's Own Sake, Spiders

Compulsive Behaviors: Wears Fingerless Gloves While Working on the Computer to Keep Hands Warm, Never Without a Cup of Tea or Lip Balm

Self-medicates with: Tea, Bread, Yoga, Gym, Gardening, Time w/ Husband & Dogs

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Anne Orfila Anne's Blog Posts

Anne Orfila

Psycho Web Analyst

Her-story (i.e. bio): As the youngest child of relatively normal parents, Anne always preferred to play 'office' instead of 'house' with her childhood friends. These childhood tendencies stayed close to her heart and when she graduated from the University of California at Santa Barbara with a B.A. in SNBR (Something-Non-Business-Related), she proudly told her friends that she was going to be a Receptionist.

True to her word, she did that for about a month, and was quickly whisked up by the International Sales Department of a major Scanning Probe Microscopy company. Staying with that for a few years, she became an expert in Excel and deciphering different international accents. Eventually bored with that, she moved on to a new dot-com company that was going to change the world of dial-up (you laugh now, but they sure were serious at the time!). Working the entire time in Advertising Online Sales with Lorrie by her side, she was introduced to the world of acronyms at a young age: CPC, CPM, CPA and in a matter of three years added C-U-Later to that when she left the corporate world to help build and shape a little human. Missing all those acronyms, she was soon woo-ed by Lorrie to become Lorrie Thomas Web Marketing's first employee, bringing forth all of her skills from life and work to better serve the World Wide Web. Anne's part in Web Marketing Therapy, as Psycho-Web-Analyst, is to help the client understand the web, understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM), decipher their website's statistics and sometimes, as an added bonus, decipher what is happening within themselves. A little bit crazy, a love for solving puzzles, a wry sense of humor and a lot of smarts make her the leading Psycho-Web-Analyst on the WebMarketingTherapy team.

Diagnosis: Slight OCD (Obsessive Compulsive Disorder), Slight OCD (Oh, that was already stated), perfectionist to a certain degree. Neurosis about work.

Addictions: previously addicted to facebook scrabble (now addicted to "hanging with friends"), gmail, googling, wikipedia-ing, text messaging, nourishing her body with yoga soup, finding a great pair of size 5 shoes online, and writing messages in all lower case letters (except to clients, of course).

Obsessions: Having a favorite pillow that travels wherever Anne goes ("Mr. Pillow").

Phobias: Clients that ignore all email, phone messages and text messages, phone calls that come through with "Private Number", amassing too many "friends" on Facebook, having food in the teeth (yours or anne's).

Compulsive Behaviors: Exercising and yoga, checking email all day, texting, sleeping on aforementioned favorite (Mr.) Pillow.

Self-Medicates with: Yoga, acupuncture, green tea, food, books, great friends, good wine, sweaty workouts and, occasionally, a new pair of (size 5) shoes.

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Mary Sandor Mary's Blog Posts

Mary Sandor

Virtual Word Specialist

Mary cultivated her love of writing and travel early on as a bona fide airline brat. While others took the family vacation in the car to grandmas or Disneyland, her family flew there. After logging thousands of hours in the friendly skies with notebook in hand, Mary discovered that when she blended together journaling with insatiable wanderlust, that included all her favorite subjects; travel, food, languages and cultures, it created an outlet to channel her often random observations. Thus began her hobby of novice travel/food/story writing, and as she grew up, so did the urge to tell a good story.

After years as a junior executive in the corporate world and sick of wearing nylons, Mary decided it was time for a personal adventure; the voice of global curiosity came a calling (screaming, actually) and she set off on the high seas to work on a cruise ship and experience the world (of which 75% is water) first hand. The work was hard, but the time off to explore was ample and there was never a shortage of material to write about or photo document (or eat or drink for that matter). The postcards and letters flowed from far-away places but like all good adventures, those days ended to make way for other interests: terra firma, an apartment and furniture, official foodie status and a much needed college degree.

Originally from the Bay Area, Mary received her Bachelor's degree in Spanish literature from SF State and was on the fast track to teach classroom Spanish. While managing a catering company during the dot com boom, she met the man of her dreams and decided to move to Santa Barbara and begin anew. While she has worn many hats and has several accomplishments under her belt, her love for words and writing has led her to web marketing and the WMT team; a varied and experienced group of individuals to whom she feels fortunate to collaborate with. Taming the wild, wild web, for Mary, is the next great adventure!

Diagnosis: Martha Stewart/Jackie O/Gabrielle Hamilton wanna be - delusional/aspirational

Addictions: Social Media, peanut M&M's, jasmine green tea, iPhone, streaming Netflix, Anthony Bourdain, the Lonely Planet and the next travel adventure ... emoticons :)

Obsessions: film noir, healthy lifestyle, reworking sentences to sound better, good design (of any kind) food obsessions: anything with butter, good yummy bread products including croissants

Phobias: fabric cubicles, fluorescent lighting, air conditioning, not bringing own shoes or slippers to hotel/gym

Compulsive Behaviors: singing the A-B-C song slowly when washing hands, organizes closet by color, creates a folder for every document on computer, hourly vanilla Chap Stick application

Self-Medicates with: 1) Sports: biking (mountain and road) swimming, yoga, running, and hiking, 2) a fruity red and dry white, 3) good, simple food, 4) reading particularly good writing in book or magazine 5) good friends and conversation 6) comedy in any shape or form – in this order

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Darla Bea Smith Darla's Blog Posts

Darla Bea Smith

Cyber Cowgirl, Brand Identity & Public Relations Expert

A lifelong marketeer, Darla Bea Smith entertained herself as a child making up jingles for shampoo and toothpaste ads. As a teen, she became obsessed with studying magazines while on a quest for the perfect logo or layout.

Her desire for visual perfection continued into her twenties where as a Santa Barbara native she attended the college by the sea (SBCC) in pursuit of a Graphic Design and Visual Communications degree. She transferred to the "big campus" (UCSB) and finished with a B.A. in the History of Art and Architecture. One of her favorite classes was about popular culture and art in which she was required to watch the Madonna movie "Truth or Dare". Good times.

After graduation, she worked with the Director of Advertising at the health food mecca, Lazy Acres Market. This was a great time of learning for her. She adopted the new movement toward organic, green, and eco-friendly living. She parlayed this knowledge of a healthy lifestyle to a position with the Portland based women's activewear company "Lucy". This is where she marketed the growing brand to local active women using innovative grass roots promotion. She rallied a troop of ambassadors to represent the brand.

One of the ambassadors for Lucy was Hemalayaa, a national yoga and Bollywood dance star. She formed a professional relationship and was chosen by Hemalayaa to work as her Marketing Manager. She designed graphics, planned events and workshops. Her creativity and inspiration lead to styling Hemalayaa's costume for the fitness DVD: "Bollywood Party Workout".

She developed her business, The Frugal Fashionista in 2008. Her services include "Image Branding" for public figures; including a CEO, an R&B singer, and several female politicians. She also works with clients who need a wardrobe upgrade. She markets her clients' image by using the elements of shape, color and design. She enhances their best assets, which gives them personal style based on their individual goals and needs. She includes a photo album of looks, a styling guide and a shopping list to be completed 'frugally' of course.

She decided to further explore her talents in 2009 by becoming a Programmer at Santa Barbara's Community Radio Station, KCSB-FM. Her childhood hobby was now a reality and her weekly show "Rock It Properly" takes inspiration from Dr. Demento and the School of Rock. It features musical themes, local guests, trivia questions, factoids and FUN!

She also attended UCSB Extension in 2009 for a Professional Certificate in Marketing. She was awesomely inspired by Lorrie's "Social Media" class. Not only had she been using Social Media sites to promote herself but also to promote her clients as well. Lorrie reaffirmed her sense of the immediate and future importance of Web Marketing. She completed the Marketing Certification this May 2010.

Excited to join the Wild Web Women®, she jumped right in when Lorrie said, "Are you ready to rock the Web?" She applies the skills and techniques on a daily basis with the thought in mind of "What would Lorrie Thomas Ross do?." Her goal as a Cyber Cowgirl is to "lasso" the web with innovation and energy. Yee-haw!

Diagnosis: Perfectionist. I'm a Virgo; it comes with the territory.

Addictions: Pandora Radio, hummus, analyzing Mad Men episodes, Thrift Store Shopping, Facebook, "reading" Magazines, telling people to "Google" it.

Obsessions: using Wikipedia (my nickname is: Darlapedia), iTunes Playlists, YouTubing, Searching for the perfect shade of Lipstick.

Phobias: Sending out texts/emails without checking spelling, grammar etc. Using computers that aren't Macs.

Compulsive Behaviors: Swiffering, To-Do Lists, Organizing her book collection, recycling.

Self-medicates with: Karaoke, Coffee, Bollywood Dance classes, spending time in Bookstores, and watching Comedy Central.

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KC Thomas

KC Thomas

VANITY INSURANCE

KC spent his early professional years in Hollywood (land of vanity and ego!) working on making people look their best, including projects with clients including Joan Rivers, Magic Johnson, Jaclyn Smith, and even Vice President Al Gore. Although he never had a breakdown or needed rehab from his Hollywood days, he did have a breakthrough when he realized he could save people from looking bad online.

He knows that vanity, self-awareness and mindfulness of image are qualities that need to be paid special attention to in marketing promotions. On the web, "show me" is often much more powerful than "tell me", so KC ensures the photographs and video on WMT client websites represent personality, personal style and create a positive memory that makes a meaningful marketing investment.

In the first seconds a potential client scans a web page, organizations have to capture attention - competition is only a click or two away. Photographs and video are two very valuable tools to keep customers on a site and should never be overlooked when refreshing your image online. KC's marketing mantra is "Invest in beautiful images. They will be useful for years to come."

In business, the general rule is "Location, Location, Location". In Photography, the rules are just as simple, "Lighting, Lighting, Lighting and a bit of touchup".

Having a web ego is healthy -KC is proud to be a "web-vanity enabler" to make sure professionals and organizations looks good where it counts most these days - on the web.

Diagnosis: He diagnoses Vanity Insurance so organizations capture and maintain clients with beautiful, professional photography and video.

Addictions: Tea in the morning at the local independent coffee house and chatting on Facebook.

Obsessions: Grabbing photos off of friend's Facebook pages and photoshopping their images onto other more exotic images to create a fun, humorous photograph.

Phobias: Being stagnate. Always looking for adventure!

Compulsive Behaviors: Ironing jeans and steaming shirts. Hates wrinkled clothing.

Self-Medicates with: Flying, long rides with his daughters on the BMW Motorcycle, making short films for film festivals, climbing mountains, great white shark cage diving and dessert crepes from the local French restaurant.

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Wil Thomas Wil's Blog Posts

Wil Thomas

Honorary Wild Web Wo-MAN

As WMT's first non-estrogen producing member of the team, Wil (that's one "L" Nicki) has, so far, successfully avoided having to show up to company meetings in a skirt and pair of Manolo Blahniks.

In a previous life, Wil directed and created web, print and product branding for over 100 different products sold worldwide to Petco, PetSmart, Walmart and others as the former Vice President of Marketing for Veterinarian's Best, Inc.

Wil brings a unique blend of right and left brain function to help create clean, simple and effective design solutions. Your marketing materials, whether online or print, convey a powerful image of what you have to offer and his philosophy has always been to "keep it simple and make it make sense."

Be unique. If you are contemplating the use of "stock" layouts or logos, don't expect to stand out.

Wil lives in Santa Barbara, CA and yes, the weather is really nice today.

Diagnosis: An incurable attention to detail and humor.

Addictions: 85% or higher dark chocolate, really tart Pinkberry plain frozen yogurt with fresh fruit.

Obsessions: Accuracy is speed ... doing it right the first time saves time.

Phobias: Office cubicles and being too accessible.

Compulsive Behaviors: It would be easier to list the non-compulsive behaviors.

Self-Medicates with: 100 miles a week of road cycling, running errands in busy traffic on a fixed gear messenger bike, teaching Spin Class to a room full of attractive women, rappelling 180 feet off vertical waterfalls, good red wine and cold Pabst Blue Ribbon.

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Our Work Process

Marketing Therapy Works...

With WMT, you don't need twelve steps to recover your unhealthy marketing addiction... just three:

  1. Admit that you need marketing help to take the first step to recovery
  2. Accept what areas of marketing are unhealthy so they can be fixed to get wealthy
  3. Ask for help to gain empowerment with the right education and tools to know how to take the best next steps. We will teach you how to think to improve and grow your business!

You can help yourself! For the busy "I don't have time to do this" professionals that want a support team to fast-track the process, know that we're here to help with one-on-one marketing therapy.

Embrace Professional Marketing Power

WMT believes in empowering professionals to optimize their marketing health to gain maximum wealth. Our full-service marketing agency teaches, trains and can become your dedicated advisory team. The Wild Web Women ® team have a breadth and depth of expertise, serving clients as strategists, relationship experts, analysts, SEM pros, designers, developers, bloggers, brand marketers, copywriters, PR specialists, media buyers, and project managers. We optimize your marketing so you have a healthy foundation to work from and support you with execution. We hold clients accountable for their own marketing success and dish out tough love when needed, but we also force fun whenever we can!

Claim Marketing Success

There is no magic equation to marketing. Our success-backed approach ensures you launch marketing campaigns from the right foundation FIRST. We create the strategy but we also can help you execute it brilliantly. We kickstart every project with a web marketing assessment.

The Assessment Includes:

  • Website Assessment
  • Web Marketing Suggestions
  • New Web Marketing Ideas

Our expertise can save you a lot of time and money by setting your marketing train on the best tracks...

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Testimonials

"

BSG secured Lorrie Thomas as a Keynote Speaker for our Annual Customer Appreciation Conference. Lorrie is energetic, engaging and clearly an expert in the web marketing field.

Our diverse customer base found Lorries Wild, Wild Web presentation to be most informative. Not only did she present at our main session, but she also took the time to meet with our customers individually, in smaller group sessions as well as attend our social events.

It was truly a pleasure to work with Lorrie and her staff prior to our event. She coordinated with us on an ongoing basis to ensure that the presentation would exceed our expectations.

I, as well as others from BSG, really enjoyed working with Lorrie and her team and would highly recommend her to any business.

"

Sharon Gallardo,
Sr. Marketing Manager, BSG Clearing Solutions

"

Lorrie Thomas is the reason 100,000 people visited my blog last year. When I wanted my first professionally designed website, Lorrie made it happen. Two years later, when I wanted an upgraded, interactive site with blog migration, Lorrie and her team took care of it. In addition to the hard numbers, Lorrie and her team are fun to work with. They “get” my business; each member of the team provides me with candid assessments of my ideas and concepts and alternative ideas that are almost always winning ideas. They work really quickly and expertly. I love the look of my site and I love the look of my brand. These “Wild Web Women” are worth every penny. I plan to have them on the payroll indefinitely as my business grows and adapts continuously.

"

Ann K. Levine,
Law School Expert

"

I worked with Lorrie and her “wild web women” team after the birth of my first child to help coach me back on track with my business goals, as well as make a bigger presence on the web. Little did I know that my goals would be FAR exceeded beyond what I had in mind. Lorrie’s extremely accomplished, professional and talented team not only helps you achieve what you think you set out to do, but takes you far beyond where you ever thought you could go. Their presence and attention to detail has helped me re-focus, recalibrate, polish and present my website, blog and all matters related to my business in ways that has been enormously helpful and profitable. Thanks Web Women!

"

Sara Caputo,
MA, Radiant Organizing