While her Honor's Society high school peers were off to college, Lorrie attended the prestigious School of Hard Knocks where she moved to the low-cost-of-living community of Santa Barbara and worked full time and went to school at night. Her people-meets-sales skills landed her promotions in retail and she soon ended up in management at a foo-foo department store, where a personal shopping client who worked one of those hard to explain internet jobs offered her a "drop out of college you'll make a lot of money on the internet" job. Lorrie needed to satiate her 'not like the other kids' ways, so she told her friends and family that she was quitting it all to sell "clicks." Some intervention attempts were staged, but Lorrie persisted and ended up at a leading online advertising network. Although the job was lucrative, driving traffic to sites that had gargantuan ad budgets and no business models was un-fulfilling. While other dot-commers were buying new cars and partying like it was 1999 (oh wait it was), Lorrie took her dot-com cash, left the victim triangle of strategic-less marketing and pulled some serious shop therapy by going back to college.

Another start-up (See Anne Orfila's bio) pulled her in and although the dot-com boom was over, she found herself riding the dot-bomb ride with pride. She went from selling clicks to managing marketing campaigns and took her depth of online advertising CPM, CPC and CPA speak and added SEO, SEM, CTR, PPC, Email, Usability, CMS and other new nerd phrases to her vocabulary, giving her a breadth of expertise and securing a "veteran" status in her field. She tried to find her happy place climbing the ladder at other companies and finally came to terms with the fact that she had professional Attention Deficit Disorder and had to teach, speak, write and serve multiple clients at the same time to find self-satisfaction. She continued teaching at UCSB and Berkeley and when her clientele became too overwhelming to serve on her own, Lorrie tapped her former colleagues like Anne and Kelly to help her make small businesses BIG with the web then enrolled in graduate school to satiate her ADD/overachiever tendencies.

While researching businesses and critically evaluating the company she had, she had a Maslow's Hierarchy of needs self-actualization that although she helped people with their marketing (which she did really well), what she was really doing was marketing THERAPY. Listening to problems, solving problems, helping clients find answers within themselves, own their wants, get over fears of failure and letting go of marketing efforts that were dysfunctional were what her life purpose was about!

Lorrie soon recruited other talented marketers and built an amazing "Wild Web Women ®" (and man!) team to help save/stop more professionals from being dangers themselves and others. Lorrie is committed to using her superhuman marketing powers for good and speaks, writes and teaches with her authentic spunk and flair. Lorrie holds a Master of Arts in Organizational Management, is loving the wild web life and empowering professionals to manifest their marketing destinies. Well behaved women never made history, and being different has worked so far, so Lorrie has no intention of behaving any time soon.

As CEO (Chief Enthusiasm Officer that is!) of Web Marketing Therapy, Lorrie serves as lead strategist to the firm, training WMT members, offering high-level advisory, serving organizations as a trainer and jumping in on marketing management to keep her skills sharp. When she is not speaking, training, running Web Marketing Therapy or working on accounts, she chillaxes with her husband and little girl. Her book The 36-Hour Course to Online Marketing is a must-read.

Diagnosis: ADD, OCD, Perfectionist

Addictions: Facebook home page checking, Textual Harrassment, Teeccino Herbal Coffee, Veganaise, Pandora Internet Radio. Haribo Gummy Candy (OMG anything gummy YUM!), People

Obsessions: Fashion, Her Handsome Hubby, Keeping Email Inbox Quantity low

Phobias: Having a creative idea slip through the cracks, getting a passive aggressive email message that was worthy of a phone call and not getting it in time

Compulsive Behaviors: Cleans under stress, can't leave a hotel without taking soap, opens and saves all email attachments, will only eat Haribo Gummies, no other gummy is worthy

Self-medicates with: Coffee, Anything with Sugar in it, Good Food, Good Wine, CandyCandyCandy, Great Company

Whilst attending San Diego State University, Nicki prioritized work, school, exercise and fun-time. She also took the opportunity to study abroad in Madrid, Spain for 6 weeks. Learning and traveling in Spain was a life-changing experience for her and she strongly believes in Global education for all students and states the best way to learn about a culture is first-hand. Nicki graduated in 4 years with a Bachelor's degree in Business Administration and with an emphasis in Integrated Marketing Communications.

Nicki worked as a Marketing Coordinator at a small business that manufactures and distributes professional rescue equipment to over 75 countries. As the marketing coordinator, Nicki helped arrange and setup their appearance on the Travel Channel Network show, Made In America. Although working full-time, she wanted to learn more about Internet marketing and journeyed into the land of Web Marketing Applications at UCSB extension. That's when she met Lorrie Thomas Ross and thus began the WILD WEB WOMEN ® era. She immediately asked LTR to hire her for contractor work and Nicki worked nights and weekends and fell in love with the Wild Web Women ® team.

She quickly grew a passion for the numbers and analytics side of Web Marketing and she became the Data Diva for the WMT team! Measuring site success and reviewing the analytics on a regular basis to build strategy and new opportunities to make more money - is the name of her game. Data is useless unless you have someone (a.k.a. NICKI) to interpret it.

Nicki is also the Chief Operating Officer at WMT and she supports clients as a web marketing advisor, trainer and marketing manager. Nicki oversees projects, communicates with clients, and helps implement new marketing solutions for clients. She also supports other WMT team members and represents WMT as a team leader. Nicki is also responsible for the new client sales process and supports all clients with any questions and inquiries. COO also means Chief Opportunities Officer, which means it is Nicki's job to leverage all marketing opportunities to build strategy and optimize web marketing.

In addition to being the COO and analyzing the data, Nicki also creates search engine marketing and social media strategies, maximizes relationships via social media, provides site creative direction, builds wireframes, manages PPC, and implements web marketing best practices.

Nicki Gauthier is also a Web Marketing Speaker and Teacher. Nicki enjoys teaching "The Art and Science of Web Analytics" at UCSB Extension and guest speaking at the Social Media Marketing Applications Course at UCSB Extension. Nicki enjoyed speaking about, Multitasking Marketing®: Make Your Marketing really Work for You, at the Austin RISE Week conference (March, 2011) in Austin, TX. She also looks forward to being a guest on the panel to discuss Social Media for Your Growing Business on November 16th at Fess Parker's Doubletree Resort in Santa Barbara presented by Montecito Bank & Trust in "The B2B Series: Your Growing Business."

Diagnosis: Minor case of OCD, Napoleon complex, addicted to data, stats, and a lack of patience for people that litter

Addictions: MUSIC, traveling, searching for beach glass, paddle boarding, socially awkward moments, Penelope Trunk, and street-fashion blogs (The Sartorialist, Garance Doré, Fashion Toast, Lulu & Your Mom, and WhoWhatWear.com)

Obsessions: Ideas, open-minded people, Wikipedia-ing things, and keeping my inbox clean

Phobias: Leaving my headphones at home – ahh! No music!

Compulsive Behaviors: Checking analytics, organizing inbox, making music playlists, pretty much making all kinds of lists

Self-medicates with: Music Therapy (actually blaring the music whilst singing and dancing), iced coffee, Marketing Over Coffee Podcast, Wait Wait... Don't Tell Me! NPR Podcast, practicing Bikram's Yoga, and watching the Food Network and the Travel Channel Network

Despite having been born with the Y chromosome, he was inducted to the wild web women, and so far, they-and he-have happily avoided gender confusion. His years of verbal tutoring now serve him well in his position as chief tutorial engineer.

In addition to working for Web Marketing Therapy, Dan currently attends Santa Barbara City College. He is majoring in philosophy and continues to take classes in social media and marketing.

Diagnosis: Uppity whippersnapper; theater geek; technophile.

Addictions: Philosophizing; singing; Hulu.com; working in coffee shops; staying up late; fast food.

Obsessions: Brazilian Jiu-Jitsu; positioning arrows >>>JUST RIGHT<<< in tutorials; creating schedules that I never look at; reading good sci-fi and fantasy.

Phobias: Typos; forgetting an appointment or deadline; situations that require the consumption of sea food; becoming addicted to coffee.

Compulsive Behaviors: Joking; checking email all the time; writing down any idea I have.

Self-Medicates with: Fast food; simultaneously watching TV, playing video games, and Facebooking; spontaneous random adventures with friends.

The beginning of her college years was spent pursuing a dichotomic educational experience; she filled every elective class with studio art classes while following the requirements necessary to graduate with a degree in Psychology, a study that suited her people-person personality and her incorrect assumption that art was not a career.

After graduating from Sonoma State University with a BA in Psychology (and a new found fondness for Russian River Valley pinots), Jennie began her work as a case manager for a criminal diversion program. Being responsible for the one-on-one management and guidance of adult clients through completion of the court mandated programs proved to be more than what she was looking for. Jennie left the job and her initial desire to pursue a Masters degree in Psychology for a job in the field of litigation support. Working as a Litigation Document Review Database Specialist (phew, that was a mouthful) was Jennie's first taste of working from home, remotely communicating with a team around the world. The job was a great experience with a great company, but left Jennie hungry for the thing that drove her soul, creativity.

In 2008 Jennie was given a blessing in disguise; after losing her job in the first wave of the recession she decided that she couldn't go back to what she was doing before and wanted to tap into her creative talents. She researched educational design programs in the area and chose the Santa Barbara City Collage School of Media Art, Graphic Design program and finished with a certificate in Graphic Design within 1 year and three awards and two honorable mentions for her design work at the annual School of Media Art Showcase award show.

Jennie currently works as a Wild Web Woman for Web Marketing Therapy specializing in identity design, art direction and project management, all with the goal of creating a consistent and credible brand for clients.

Diagnosis: Doodling-Tourettes; an immediate and uncontrollable urge to doodle on any substrate. Crazy Cat Lady.

Addictions: Arts and crafts supplies, traveling (even if it only means heading down to the Coffee Cat for an hour), really beautiful fonts (fonts.com, I love you).

Obsessions: Perusing the internet for pictures of awesome design and saving it in her image collection, illustrating cupcakes (usually with a face and usually dancing) and checking email every 5 minutes.

Phobias: Spiders, mayonnaise and noticing those little details that were missed after she printed out her design.

Compulsive Behaviors: Leaving every single design program and an internet window with 20 tabs open on my computer all day long (hey, you never know what you might need).

Self-medicates with: Yoga, running, cooking (and eating) delicious food, brand new shiny magazines with lots of pretty pictures and way cool typography, a glass of vino or a nice cold beer and sleeping in on the weekends.

Try interviewing in the professional business world and having PASTRY CHEF as your last job! She was practically laughed out of her first interview-but something made them hire her (must be her charming personality!) Working for one of the largest temp agency's for three years was fun and challenging, but when afore mentioned dot.com came knocking (See Lorrie and Anne's bio) she was wooed into the shorts and flip-flop, dogs at work lifestyle of the innovative company and off to work she went! Working alongside the President, CFO and Chairman of the Board brought a multitude of opportunities to dabble in marketing, sales, hr and just about anything else that needed to be done at the growing company. Kelly returned to her marketing roots when one of the marketing team members went out on maternity leave - and Lorrie got to show her the ins and outs of all the letters Anne mentioned in her story. Lorrie eventually went off on a new adventure, but still crossed paths with Kelly almost weekly at Summerland Beach Café', where Kelly dined on Sunday mornings with friends and every time they met, Lorrie would talk about this lil' ol' marketing company and toss in "if you ever leave the dot com, let me know-would love to have you on the team!" Lorrie had to wait a few years, but after Kelly joined the motherhood club, working with the Wild Web Woman ® team Lorrie was building sounded like much more fun! She joined the team in April '07 and has been meta-tagging, blog training, writing, SEOing, organizing and counseling ever since!

Diagnosis: Detail Diva with a desperate need to help people

Addictions: My Crackberry, Sugar (must have dessert after dinner-doesn't everyone?), A&W Root Beer, biking instead of driving whenever feasible, horses, dogs, cats (ok, pretty much anything with fur!) and my too cute for words toddler and vet school student husband!

Obsessions: Making sure all my son's toys are put back together daily and have all the pieces accounted for, clicking the "reconcile now" button on my crackberry every couple of minutes to make sure I'm not missing an email

Phobias: WWLD (What Would Lorrie Do) moments when she isn't reachable on crackberry, facebook, twitter or email and I need to come up with a solution NOW! Sending an email to a client with a spelling error or the wrong attachment

Compulsive Behaviors: hanging all clothes according to color (lightest to darkest) and sleeve length (shortest to longest) and then proceeding to space the hangers (one finger apart), facing all the labels on jars in the fridge OUT and arranging by type (my husband calls me MONK), not to mention washing off the lids of said jars before returning them to their proper spot

Self-Medicates with: Reality TV, Ice Cream-any kind will do in a pinch, but my two favorites are Ben and Jerry's Chubby Hubby and Baskin Robbins Peanut Butter and Chocolate, or a bike ride with the husband, dogs and kid

By the time high school rolled about, this new lifestyle was getting pretty stagnant and Valia was itching for something and somewhere new. However, there was the little matter of college that needed to be addressed and so she spent her four years of high school making the most of her education, participating in the typical (but necessary) clubs, honor societies and dipping her feet in the pool. After becoming 'well-rounded' her 'respectable' career of choice was law. However, realizing how long that would take and the lack of 'world explorer extraordinaire' attached to the job description, that idea quickly faded. When college came about, she discovered she could hit two birds with one stone: to go school and not stay in one place! (Just to clarify, Valia is against animal cruelty and would never hit a bird, despite her fear of the malicious pigeons that hang out outside her flat).

The place crazy enough to satisfy Valia's world curiosities was conveniently enough situated across the Atlantic: Richmond-The-American-International-University-In-London. She wasn't sure what to study - but she knew it had to be something that she could apply wherever she ended up in the world. Enter marketing: practical yet mysterious, broad and ever-changing. After four years of taking various classes, serving as editor of her school's finance newsletter (leaning about numbers is important too!) and representing Japan in the annual International Night, Valia further spent her school breaks traversing Europe. By getting stranded in Bohemian valleys, sneaking into the Vatican and spending a night in a former Swedish prison, she feels she has succeeded in maximizing her college years while feeding her appetite for everything new and different.

After graduating, she realized four years in London were not enough to discover every tea house in town so she decided to remain for the time being. Her internship in Internal Communications re-affirmed her love for the flexible and diverse marketing discipline, where her creativity and passion for new projects could flourish and be met with new challenges. Valia feels Web Marketing Therapy is the perfect place to experience and contribute to the fusion of online marketing and considers herself to be extremely lucky to have been introduced to this creative and driven team!

Diagnosis: Obsessive-compulsive traveler, Bulgarian with an American accent/American with a Bulgarian je ne sais quoi, Japan-ophile

Addictions: Passion Tea Lemonade, Roger & Gallet's Bamboo body lotion, iced coffee

Obsessions: Mushroom tortellini, Japanese Dramas, impersonating vampires and/or Russians, J-pop, navy blue, Japanese idols

Phobias: Having a key fall off the keyboard, shrinking wrists, creature/ghost living in her kitchen walls, becoming a "person under the train" and causing further delays to the District Line (the Tube)

Compulsive Behaviors: Making strange noises around unsuspecting flatmates, cutting her bangs/fringe, building machines, opening too many browser tabs (poor Chrome)

Self-medicates with: Listening to songs in languages she does not understand, Pret's Yoga Bunny Detox, dramacrazy.net, Lindt's Coffee Intense Chocolate

True to her word, she did that for about a month, and was quickly whisked up by the International Sales Department of a major Scanning Probe Microscopy company. Staying with that for a few years, she became an expert in Excel and deciphering different international accents. Eventually bored with that, she moved on to a new dot-com company that was going to change the world of dial-up (you laugh now, but they sure were serious at the time!). Working the entire time in Advertising Online Sales with Lorrie by her side, she was introduced to the world of acronyms at a young age: CPC, CPM, CPA and in a matter of three years added C-U-Later to that when she left the corporate world to help build and shape a little human. Missing all those acronyms, she was soon woo-ed by Lorrie to become Lorrie Thomas Web Marketing's first employee, bringing forth all of her skills from life and work to better serve the World Wide Web. Anne's part in Web Marketing Therapy, as Psycho-Web-Analyst, is to help the client understand the web, understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM), decipher their website's statistics and sometimes, as an added bonus, decipher what is happening within themselves. A little bit crazy, a love for solving puzzles, a wry sense of humor and a lot of smarts make her the leading Psycho-Web-Analyst on the WebMarketingTherapy team.

Diagnosis: Slight OCD (Obsessive Compulsive Disorder), Slight OCD (Oh, that was already stated), perfectionist to a certain degree. Neurosis about work.

Addictions: previously addicted to facebook scrabble (now addicted to "hanging with friends"), gmail, googling, wikipedia-ing, text messaging, nourishing her body with yoga soup, finding a great pair of size 5 shoes online, and writing messages in all lower case letters (except to clients, of course).

Obsessions: Having a favorite pillow that travels wherever Anne goes ("Mr. Pillow").

Phobias: Clients that ignore all email, phone messages and text messages, phone calls that come through with "Private Number", amassing too many "friends" on Facebook, having food in the teeth (yours or anne's).

Compulsive Behaviors: Exercising and yoga, checking email all day, texting, sleeping on aforementioned favorite (Mr.) Pillow.

Self-Medicates with: Yoga, acupuncture, green tea, food, books, great friends, good wine, sweaty workouts and, occasionally, a new pair of (size 5) shoes.

After years as a junior executive in the corporate world and sick of wearing nylons, Mary decided it was time for a personal adventure; the voice of global curiosity came a calling (screaming, actually) and she set off on the high seas to work on a cruise ship and experience the world (of which 75% is water) first hand. The work was hard, but the time off to explore was ample and there was never a shortage of material to write about or photo document (or eat or drink for that matter). The postcards and letters flowed from far-away places but like all good adventures, those days ended to make way for other interests: terra firma, an apartment and furniture, official foodie status and a much needed college degree.

Originally from the Bay Area, Mary received her Bachelor's degree in Spanish literature from SF State and was on the fast track to teach classroom Spanish. While managing a catering company during the dot com boom, she met the man of her dreams and decided to move to Santa Barbara and begin anew. While she has worn many hats and has several accomplishments under her belt, her love for words and writing has led her to web marketing and the WMT team; a varied and experienced group of individuals to whom she feels fortunate to collaborate with. Taming the wild, wild web, for Mary, is the next great adventure!

Diagnosis: Martha Stewart/Jackie O/Gabrielle Hamilton wanna be - delusional/aspirational

Addictions: Social Media, peanut M&M's, jasmine green tea, iPhone, streaming Netflix, Anthony Bourdain, the Lonely Planet and the next travel adventure ... emoticons :)

Obsessions: film noir, healthy lifestyle, reworking sentences to sound better, good design (of any kind) food obsessions: anything with butter, good yummy bread products including croissants

Phobias: fabric cubicles, fluorescent lighting, air conditioning, not bringing own shoes or slippers to hotel/gym

Compulsive Behaviors: singing the A-B-C song slowly when washing hands, organizes closet by color, creates a folder for every document on computer, hourly vanilla Chap Stick application

Self-Medicates with: 1) Sports: biking (mountain and road) swimming, yoga, running, and hiking, 2) a fruity red and dry white, 3) good, simple food, 4) reading particularly good writing in book or magazine 5) good friends and conversation 6) comedy in any shape or form – in this order

Her desire for visual perfection continued into her twenties where as a Santa Barbara native she attended the college by the sea (SBCC) in pursuit of a Graphic Design and Visual Communications degree. She transferred to the "big campus" (UCSB) and finished with a B.A. in the History of Art and Architecture. One of her favorite classes was about popular culture and art in which she was required to watch the Madonna movie "Truth or Dare". Good times.

After graduation, she worked with the Director of Advertising at the health food mecca, Lazy Acres Market. This was a great time of learning for her. She adopted the new movement toward organic, green, and eco-friendly living. She parlayed this knowledge of a healthy lifestyle to a position with the Portland based women's activewear company "Lucy". This is where she marketed the growing brand to local active women using innovative grass roots promotion. She rallied a troop of ambassadors to represent the brand.

One of the ambassadors for Lucy was Hemalayaa, a national yoga and Bollywood dance star. She formed a professional relationship and was chosen by Hemalayaa to work as her Marketing Manager. She designed graphics, planned events and workshops. Her creativity and inspiration lead to styling Hemalayaa's costume for the fitness DVD: "Bollywood Party Workout".

She developed her business, The Frugal Fashionista in 2008. Her services include "Image Branding" for public figures; including a CEO, an R&B singer, and several female politicians. She also works with clients who need a wardrobe upgrade. She markets her clients' image by using the elements of shape, color and design. She enhances their best assets, which gives them personal style based on their individual goals and needs. She includes a photo album of looks, a styling guide and a shopping list to be completed 'frugally' of course.

She decided to further explore her talents in 2009 by becoming a Programmer at Santa Barbara's Community Radio Station, KCSB-FM. Her childhood hobby was now a reality and her weekly show "Rock It Properly" takes inspiration from Dr. Demento and the School of Rock. It features musical themes, local guests, trivia questions, factoids and FUN!

She also attended UCSB Extension in 2009 for a Professional Certificate in Marketing. She was awesomely inspired by Lorrie's "Social Media" class. Not only had she been using Social Media sites to promote herself but also to promote her clients as well. Lorrie reaffirmed her sense of the immediate and future importance of Web Marketing. She completed the Marketing Certification this May 2010.

Excited to join the Wild Web Women®, she jumped right in when Lorrie said, "Are you ready to rock the Web?" She applies the skills and techniques on a daily basis with the thought in mind of "What would Lorrie Thomas Ross do?." Her goal as a Cyber Cowgirl is to "lasso" the web with innovation and energy. Yee-haw!

Diagnosis: Perfectionist. I'm a Virgo; it comes with the territory.

Addictions: Pandora Radio, hummus, analyzing Mad Men episodes, Thrift Store Shopping, Facebook, "reading" Magazines, telling people to "Google" it.

Obsessions: using Wikipedia (my nickname is: Darlapedia), iTunes Playlists, YouTubing, Searching for the perfect shade of Lipstick.

Phobias: Sending out texts/emails without checking spelling, grammar etc. Using computers that aren't Macs.

Compulsive Behaviors: Swiffering, To-Do Lists, Organizing her book collection, recycling.

Self-medicates with: Karaoke, Coffee, Bollywood Dance classes, spending time in Bookstores, and watching Comedy Central.

He knows that vanity, self-awareness and mindfulness of image are qualities that need to be paid special attention to in marketing promotions. On the web, "show me" is often much more powerful than "tell me", so KC ensures the photographs and video on WMT client websites represent personality, personal style and create a positive memory that makes a meaningful marketing investment.

In the first seconds a potential client scans a web page, organizations have to capture attention - competition is only a click or two away. Photographs and video are two very valuable tools to keep customers on a site and should never be overlooked when refreshing your image online. KC's marketing mantra is "Invest in beautiful images. They will be useful for years to come."

In business, the general rule is "Location, Location, Location". In Photography, the rules are just as simple, "Lighting, Lighting, Lighting and a bit of touchup".

Having a web ego is healthy -KC is proud to be a "web-vanity enabler" to make sure professionals and organizations looks good where it counts most these days - on the web.

Diagnosis: He diagnoses Vanity Insurance so organizations capture and maintain clients with beautiful, professional photography and video.

Addictions: Tea in the morning at the local independent coffee house and chatting on Facebook.

Obsessions: Grabbing photos off of friend's Facebook pages and photoshopping their images onto other more exotic images to create a fun, humorous photograph.

Phobias: Being stagnate. Always looking for adventure!

Compulsive Behaviors: Ironing jeans and steaming shirts. Hates wrinkled clothing.

Self-Medicates with: Flying, long rides with his daughters on the BMW Motorcycle, making short films for film festivals, climbing mountains, great white shark cage diving and dessert crepes from the local French restaurant.

In a previous life, Wil directed and created web, print and product branding for over 100 different products sold worldwide to Petco, PetSmart, Walmart and others as the former Vice President of Marketing for Veterinarian's Best, Inc.

Wil brings a unique blend of right and left brain function to help create clean, simple and effective design solutions. Your marketing materials, whether online or print, convey a powerful image of what you have to offer and his philosophy has always been to "keep it simple and make it make sense."

Be unique. If you are contemplating the use of "stock" layouts or logos, don't expect to stand out.

Wil lives in Santa Barbara, CA and yes, the weather is really nice today.

Diagnosis: An incurable attention to detail and humor.

Addictions: 85% or higher dark chocolate, really tart Pinkberry plain frozen yogurt with fresh fruit.

Obsessions: Accuracy is speed ... doing it right the first time saves time.

Phobias: Office cubicles and being too accessible.

Compulsive Behaviors: It would be easier to list the non-compulsive behaviors.

Self-Medicates with: 100 miles a week of road cycling, running errands in busy traffic on a fixed gear messenger bike, teaching Spin Class to a room full of attractive women, rappelling 180 feet off vertical waterfalls, good red wine and cold Pabst Blue Ribbon.