- Strategic Marketing Advisory
- Online Marketing Training & Speaking
- Online Marketing Management
We advise and support organizations with our success-backed system:
- Diagnose what your organization needs
- Prescribe the best path to get there
- Guide and support the execution
Our Healthy Marketing = Wealthy Organizations® approach "multi-tasks", meaning the web can work in multiple ways to boost credibility, search visibility, and sell-ability. Get on the therapy couch with the "Wild Web Woman ®" dream team to maximize your strategic web presence and sales power. There is no better time than now to put the pieces of your marketing puzzle together so your work clicks!
Featured e-Book
Web Marketing Records Worksheet
Your medical records are stored, but are your WEB records ready in case of emergency?
Web Marketing Therapy – Not Just For Therapists
January 24th, 2012
by Jennie Jacobs
We get asked a lot where the Web Marketing Therapy name came from….it’s not just marketing for therapists!
Since we are all about proactive communication at the agency, I wanted to take this opportunity to clarify the “WHY” of our name.
The true nature of our name Web Marketing Therapy stems from our deeply rooted belief in the power of helping professionals and organizations help themselves. Our name was a result of years of listening to client feedback. We were told things like:
We feel like you just did therapy on our marketing! You just took all the overwhelm out of my marketing management. I want to get on your marketing therapy couch. You (Lorrie Thomas Ross, WMT’s founder) are like my marketing therapist!
So in 2009, we changed our name to Web Marketing Therapy to embrace our mission to be advisors, supportive marketing managers and help take the stress and overwhelm out of marketing! The definition of therapy, as provided by dictionary.com is as follows:
For us, it’s all about providing a therapeutic approach to marketing for our clients. Let’s break it down:
1. The treatment of disease or disorders, as by some remedial, rehabilitating, or curative process: speech therapy.
We aren’t treating diseases of the body or mind, we are treating dis-ease of marketing. Dis, meaning apart or out and ease meaning a freedom from pain, discomfort, labor or difficulty. Our three pronged approach is based on the concepts of diagnosing the marketing problems, prescribing the appropriate cure or treatment and guiding our clients to a healthy marketing way of life.
2. A curative power or quality.
Web Marketing Therapy isn’t about duct taping your shoddy marketing plan to take you into next week. Real marketing breakthroughs happen when you start curing deep seeded marketing problems to establish a healthy marketing foundation. We wouldn’t go to a real therapist with the hopes of getting well in a day, and the same applies to our approach to web marketing. We think about marketing from a holistic perspective to provide an all-encompassing healing approach for our clients.
3. Psychotherapy; It’s about communicating issues and finding insight into problems with the goal of personal growth and behavior modification.
We want our clients to learn to assess marketing problems on their own and to understand why their old approach to marketing isn’t working for them. With training and advisory we want our clients to learn how to tackle the issues before they arise and learn to modify their marketing behavior!
4. Any act, hobby, task, program, etc., that relieves tension.
We know lots about this and encourage our clients to do what they do best, and what makes them happy, and letting us handle the parts that bog them down! If you thrive at writing blog posts, but want to cry when faced with a Tweet, don’t fret! We want to support you in the things that make you happy and relive tension, not create it!
The Wild Web Women also know that having a passion or hobby is so very important to a healthy marketing way of life. That is why we use our blog to encourage our team members and readers to take a break and have a great time. The About page on your website is the most looked at page there is and clients want to know the fun, exciting things that people in an organization do that make them unique. So take the time to go for a run, paint, play your guitar, dance your heart out… it’s good for your health, your marketing and your business!
So, as you can see, Web Marketing Therapy isn’t just for therapists. On the whole our approach can easily be applied to any type of business. To learn more about what we do and how we do it I encourage our readers to subscribe to our Healthy Marketing Advice blog and to check out our book by CEO Lorrie Thomas Ross (aka The Marketing Therapist); The 36-Hour Guide to Online Marketing and her course on lynda.com called Online Marketing Fundamentals!
Posted in: Blog, Free Therapy Advice, Marketing Interventions, Marketing RX, Marketing Strategy, Marketing that Matters, Multitasking Marketing, Web Marketing Best Practices, Web Marketing Dictionary
Tags: Diagnose, healthy marketing, healthy web marketing, Jennie Jacobs, marketing motivation, online marketing, therapy, web marketing therapy, web marketing tips, Wild Web Women
Tuesday Top Blog Posts Breakdown
January 24th, 2012
by Nicki Gauthier
Today is Tuesday Top Blog Posts Breakdown and to kick it off – we will review the top blog posts for 2011. Enjoy. (In random order below.)
Marketing Therapy – Nail Your WHY
Social Media Marketing Content Do’s and Don’ts
Personal Branding Tips – First Impression Session
Are Twitter Auto Welcome Messages EVER OK to Use?
Thank You Steve Jobs
Launching Today …
Marketing Ego Boost – Golden Client Success
January 23rd, 2012
by Lorrie Thomas
Helping our small businesses get BIG with web marketing rocks our Web Marketing Therapy world.
We received this amazing email today from one of our sparkling clients, Calla Gold, Santa Barbara Jeweler. She hit her 100th blog post mark (way to ring in the Chinese New Year!! Dragon marketing effort indeed!) When she shared her success …
Boss Lady Request: Share Blog Tips
January 23rd, 2012
by Nicki Gauthier
Last week, the *Boss Lady asked me to make a list of blog tips to review with the wild web women team. I was happy to do so because training and blogging are definitely on the “Things I Love To Do” list and a marriage between the two is double the fun. Here are the …
I worked with Lorrie and her “wild web women” team after the birth of my first child to help coach me back on track with my business goals, as well as make a bigger presence on the web. Little did I know that my goals would be FAR exceeded beyond what I had in mind. Lorrie’s extremely accomplished, professional and talented team not only helps you achieve what you think you set out to do, but takes you far beyond where you ever thought you could go. Their presence and attention to detail has helped me re-focus, recalibrate, polish and present my website, blog and all matters related to my business in ways that has been enormously helpful and profitable. Thanks Web Women!
"Sara Caputo,
MA, Radiant Organizing
The WMT marketing coach, educator, and mentor team have guided me in a positive, progressive direction, with clear intention, helping me realize my own true abilities, finding myself and my expertise. I have the skills necessary to stand on my own, think for myself, and through their education, have great marketing in place to boost my business.
"Joan Hunter Mayer, CTC, CPDT,
Trainer ~ Educator ~ Behavior Counselor ~ Coach
The Inquisitive Canine, LLC
The Wild Web Woman Team have amazed me with their passion, enthusiasm and commitment to my company’s success. It’s rare to find a vendor who is invested in your business as much as these ladies! They have put their best practices and marketing skills to work, helping me build my online brand through creative press releases, contests and social media strategies. My new addiction is our monthly brainstorming sessions where hot ideas get executed and they help me stay on track with goals. Their web marketing expertise and strategic partnership has helped My Inspiration Lounge be successful in a short amount of time! The Wild Web Women help me stay inspired!
"Misty Gibbs,
Mompreneur (Inspiration to the WMT Team!) and Founder, MyInspirationLounge.com
